August 28, 2006 Issue of PRWeek

PRWeek Column

Industry attracting talent, but still needs boost in positioning

Bored of hearing that talent is the number one issue for the PR industry?
 

When it comes to wartime comms, Bush is no Lincoln

In business and in life, we all depend on role models to help shape our decisions and behavior. Countless "how-to" business books testify to this.
 

Op-Ed

Look beyond typical hiring criteria

I was recently asked during a new-business presentation what Formula's keys to success are. Many things have played a part in our organization's success, but ...
 

Seek out, emulate PR exec mentors

When PR pros are asked to define leadership, our first instinct is to describe the leadership characteristics of a CEO: his or her ability to ...
 

News Analysis

Sponsorships steady despite tough times

Scandals have plagued athletic sponsorships, but savvy marketers know how to bet on the right talent
 

Agency Business

It takes more than money to keep mid-level staff

Hiring and holding on to mid-level PR or public affairs employees can be tough, especially given the fast growth currently experienced by communications and marketing ...
 

Journalist Q&A

Interview: Bill Powers

Bill Powers got his start in journalism as a researcher for Bob Woodward.
 

Media Roundup

Leisure sports catching lifestyle appeal

Bowling, billiards, and ping-pong have always struggled to compete with the NFL, NBA, and Major League Baseball when it comes to sports-page coverage.
 

Feature

Pharma and its PR cure

An ad-centric strategy is no longer the best prescription for pharma companies that have complex messages for diverse audiences.
 

Focus

A home for senior talent

The New Jersey and Pennsylvania markets house a variety of Fortune 500 companies - and plenty of homegrown talent.
 

Technique

Tuning in to a valuable audience

Radio can be a powerful medium through which to target the African-American consumer.
 

Campaign

BetUS.com's pop culture effort gives women props

With about 98% of its "tens of thousands" of registered users being men, BetUS.com decided that giving people the chance to bet on pop culture ...
 

Safety push touts SUV mastery

In late 2002, Ford Motor Co. agreed to a $51.5 million nationwide settlement with attorneys general from 50 states and other US territories, stemming from ...
 

Creative, themed outreach boosts Styli-Style presence

Gale Group's early efforts succeeded in familiarizing editors with the brand, but it needed to shift their focus to Styli-Style's new products. Gale Group's strategy ...
 

Newsmaker

Mould helps NASA explore comms possibilities

Sometimes NASA can be a victim of its own success, says David Mould, head of public affairs. When shuttle launches go well, the public, after ...
 

PR Play of the Week

Ireland has a new view on strippers

Credit Ireland for deciding to slowly stumble into the world of 20th century morality, just a few years late. News came from Dublin last week ...
 

Toolbox

Releasing research findings, ROI for radio projects, more

Are there any industry guidelines to follow when conducting research for public release?
 

Roundtables

An educational story

From Ivy League to state schools, university communicators find themselves juggling multiple stakeholders in their outreach efforts
 

Special Reports

From the editor

The backbone of the PR industry is its people. Whether they work for a corporation, agency, government, or nonprofit, PR pros are in a unique ...
 

Joining the club

PR organizations have much to offer executives at all levels.
 

Expert Advice

 

Media Analysis

Old habits die hard in Ramsey coverage

The media firestorm that followed the arrest of a suspect in the 10-year-old murder case of JonBenet Ramsey was not entirely unexpected.
 

Inside Information

Blogger relations prime option for emerging companies

Maybe your client is not quite ready for the cover of Time magazine. Perhaps it is a new company, and there are some unanswered questions ...
 

Critical Hit

WFLA mixes in Bombay Sapphire

Placement: WFLA-NBC, Tampa, FL, June 6
 

Editorial

Edelman's withdrawal an unfortunate loss of voice

Edelman's decision not to renew its membership in the Council of PR Firms is regrettable, particularly in the context of the firm's game-changing marketing and ...
 

Fact File

Sensitivity crucial in outreach around Katrina's anniversary

It has been a year since Hurricane Katrina wreaked havoc on the Gulf Coast, destroying major cities and displacing thousands of people.
 

Media Ups and Downs

'Time', Time Warner, and 'Time' again

Time magazine changes its publishing date to Friday in an effort to reach more readers before the weekend
 

Sponsored Column

Management of issues always on Council's agenda

The Council of Public Relations Firms advocates for the business of PR, and stays abreast of any developments that may impact our members. We take ...
 

Launch Pad

Sherman's Travel goes glossy with move from online to print

Shermanstravel.com, a Web site that highlights travel deals around the globe, is expanding its brand into the print realm with a new monthly magazine, Sherman's ...
 
 
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