August 27, 2007 Issue of PRWeek

August 27, 2007 Issue of PRWeek

PRWeek Column

To be innovative, efforts must extend across entire business

Innovation is certainly a buzzword in the PR industry. It's the subject of conferences and internal meetings, it's a quality that can set an agency ...
 

Guest Column

 

Op-Ed

PR pros are key to telling a story

A famous quote from Don Hewitt, the legendary creator and former executive producer of 60 Minutes, goes: "Tell me a story."
 

News Analysis

Financial entities struggle to connect dots

Why are real-estate woes affecting the entire US market? A clear answer is eluding everyone
 

Corporate Profile

NEA is well schooled on the power of PR

An intense comms push is helping the National Education Association display its human side
 

Agency Business

The most vital reputation to manage is your own

For any public affairs firm, the ability to manage a client's reputation is essential to maintaining a successful practice. Equally as important, though, is the ...
 

Journalist Q&A

Interview: Jeralyn Gerba

Jeralyn Gerber runs the New York City edition of DailyCandy, the wildly popular female-targeted e-mail newsletter focusing on fashion and happenings. She spoke to PRWeek ...
 

Media Roundup

Matching product to outlet key in hair care

When it comes to hair, if you've got it - or want to keep it - you're likely interested in the latest products and styles, ...
 

Feature

Committed to the cause

Fresh off its rebranding and 25th anniversary, Susan G. Komen for the Cure is tackling its comms challenges head on.
 

Focus

Agency innovators challenge status quo

Innovation is essential for the PR industry as it continues its evolution. PRWeek profiles five agency executives whose ideas could have an effect far beyond ...
 

Technique

Healthy exposure for rare diseases

A combination of news and human interest can help draw the media's attention.
 

Campaign

CAC push calls attention to SBS

When neonatal nurses at a local hospital approached The Children's Advocacy Center (CAC), informing it of the recent spate of cases involving shaken baby syndrome ...
 

Caesars stands out amid 7/7/07 wedding frenzy

Always looking to show that it's more than just a place to gamble, Caesar's Palace offered a special 7/7/07 wedding package for couples who wanted ...
 

Astellas contest connects with transplant patients

To strengthen its relationship with the transplant community, Astellas Pharma US, manufacturer of Prograf, an immunosuppressant drug for liver, kidney, and heart transplant patients, decided ...
 

Newsmaker

Blodgett's enthusiasm draws people to Spock.com

Renee Blodgett sizes up potential clients the same way a venture capitalist would. As president and founder of Blodgett Communications, she gravitates toward startups that ...
 

Toolbox

Online press conferences, radio placement tips, more

What's the most time and cost-efficient method of giving the news media access to my spokesperson while still keeping control over the flow and direction ...
 

Web Exclusive

You can't 'spin' criminal behavior

"What can Michael Vick do to regain his reputation," a number of reporters from the national media have asked me in the days prior to ...
 

The whole truth and nothing but the truth: in media and PR

Remember that hilarious movie, "Something's Gotta Give," starring Jack Nicholson and Diane Keaton?
 

Interview: Jonathan Sanchez

Jonathan Sanchez was recently appointed SVP and chief communications officer at IAC, the multinational corporation boasting more than 60 brands such as Ask.com and Citysearch. ...
 

Agency innovators share their views

In this Web-exclusive piece, these five agency innovators (click here for full profiles) share additional thoughts on innovation and its importance in the PR ...
 

Special Reports

Talent Assessment

From entry level to the highest ranks, Tanya Lewis takes an in-depth look at the state of talent in PR
 

Diverse results

Michael Bush looks at PR's continuing push for more work force diversity
 

My giant leap

Tanya Lewis profiles seven PR pros who, through a significant change, arrived at their current roles - and are the better for it
 

Time to choose

To specialize or not to specialize? Marc Longpre tackles the question that confounds many in the industry
 

Schools of thought

Whether it's established pros pursuing a degree or recent grads using their new-media savvy, education can benefit all PR pros.
 

From the outside

You don't need a PR degree to have the skills to succeed in the industry.
 

Staying power

Company hopping may seem in vogue, but some PR pros have found total satisfaction with long-term stints at one organization.
 

The joy of giving

By giving back to the PR community, firms also get rewards.
 

The prized catch

Tanya Lewis looks at what companies must do when trying to land the big fish
 

First impression

Recruiting expert Brad Karsh offers résumé dos and don'ts for those just entering the field.
 

Career paths

As PR pros look to climb to the top of the agency ladder, the skills, responsibilities, and compensation change each step of the way
 

Hire calling

PRWeek's initial HR roundtable looks at the particular challenge of finding and retaining the three-to eight-year pro
 

Expert Advice

 

Media Analysis

Traditional outlets retain hold on public

Media pundits predicting the demise of print outlets may have to hold off on those obituaries for a while longer.
 

Critical Hit

 

Editorial

Developing talent calls for a commitment beyond HR

As Pam Wickham, Raytheon's VP of corporate affairs and communications, says, "It's all about the pipeline."
 

Fact File

Properties look to differentiate with luxury amenities, tie-ins

Marketers trying to bring the luxe life to consumers are looking to the rapidly expanding real-estate market, with luxury apartments and "condotel" buildings popping up ...
 

Media Ups and Downs

'Times' perfume critic sells free samples

Time Inc., The Daily Show, Michael Wolff
 

Launch Pad

Allstate hits the road to make mark in the motorcycle world

To broaden its reach within the motorcycle insurance category, Allstate knew it had a big job on its hands.
 
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