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August 22, 2005 Issue of PRWeek

PRWeek Column

As office leadership grows more demanding, recruitment becomes a challenge for firms

All eyes are on Burson-Marsteller as the search continues for a new CEO to replace Tom Nides.

Guest Column

The Publicist

Every studio publicist knows the nervous feeling new CEOs bring

Inside the Mix

When marketing directly reflects everyday women, brands take on real-life credibility

Paul Holmes

Sole McDonald's customer combats Morgan Spurlock with a healthy dose of effective PR

Op-Ed

Integrated marcomms a boon - not a problem - for PR

The debate flourishes: Is PR part of marketing or management? Should PR have a seat at the table? Does PR participate fully in setting strategy? ...

Fixing US' image requires human touch

Can the rising tide of worldwide anti-US sentiment be rolled back? New answers are overdue.

News Analysis

Nielsen People Meter: Nielsen debate shifts focus as groups, Congress step in

Last month, Congress entered the debate over Nielsen's local people meters for television. Now an array of groups is chiming in about the need for ...

Corporate Profile

Palm grabs larger market with focused message

To achieve cool status in the mobile-device market, Palm touts not only the cutting-edge tech of its products, but also their functionality. And new consumers ...

Agency Business

Intranets offer firms efficient method for sharing information

When agencies need to share updates on employees, clients, or new business opportunities, many use intranets to ease internal communications across offices or locales.

Journalist Q&A

Interview: Jonetta Rose Barras

Jonetta Rose Barras has practiced an in-your-face form of journalism during her 20 years covering Washington, DC.

Media Watch

New $15b energy bill fuels policy debate

A new 1,700-page, $15 billion energy bill doesn't offer much near-term progress toward energy independence or relief from ultra-high gas prices.

Media Roundup

For movies, all press is good press

Even though the public is clamoring for celebrity news, the box office is in a slump. But worked correctly, celebrity stories can result in major ...

Feature

Branding charity

Nonprofits are borrowing tactics from consumer marketers.

Technique

Experts are a nonprofit's best PR asset

Any nonprofit, large or small, will have a team of experts in its ranks who should be media-trained and ready to contribute to - and ...

Campaign

Community Outreach: Media push helps OH group broaden Quit Line program

The Ohio Tobacco Use Prevention & Control Foundation (TUPCF) is the organization formed with the state's share of the settlement agreement funds when Ohio and ...

Product PR: DataSynapse uses common terms to tout its GridServer

When DataSynapse sought to drive sales of GridServer, grid-computing software that virtualizes application workload and distributes these service requests over a pool of shared system ...

Newsmaker

Marino uses street smarts to drive business results

Frank Marino's first job out of college was as a teacher. Now 30 years into a solid PR career, the past dozen spent leading his ...

PR Play of the Week

President Bush adds new life to his critics

It's been about two weeks since Cindy Sheehan began her vigil outside President Bush's Texas ranch, and by now pretty much everyone in America knows ...

Toolbox

Pitching stories, 'spidering,' and more

The benefits of pitching stories after the first release, the legalities of 'spidering,' and more

Book Review

Event organizers must plan to read this

Planning a special event of any size takes a lot of knowledge and preparation. This book is meant to help plan any event, from a ...

Roundtables

Regional Roundtable: Bay Area pictures

In this third year of its Regional Forums, PRWeek will focus on seven top markets: Los Angeles, New York, Chicago, the Bay Area, Washington, DC, ...

Regional Roundtable: Bay Area

In this third year of its Regional Forums, PRWeek will focus on seven top markets: Los Angeles, New York, Chicago, the Bay Area, Washington, DC, ...