August 21, 2006 Issue of PRWeek

Feature

Foundations reap what they sow

While corporate foundations improve people's lives, enabling grantees to tell their own story provides great ROI.

 

Focus

Robust return to tech activity

The San Francisco Bay Area is enjoying a vibrant growth spurt, with tech and VC activity on the upswing.

 

Technique

Tarred with someone else's brush

Even though a crisis might not be your fault, it still may require you to respond.

 

Campaign

ACS helps enact smoking ban

According to American Cancer Society (ACS) statistics, secondhand smoke is the third-leading preventable cause of death in the US and causes an estimated 3,000 lung ...

 

Starz's effort at CES show jump-starts Vongo launch

When Starz Entertainment Group decided to launch Vongo, its new Windows-based, movie subscription service, at the 2006 Consumer Electronics Show (CES), it knew that it ...

 

Beeline research initiative builds Prescient business

"Beeline" products are items that consumers rush out to the store to replace as soon as they run out.

 

Newsmaker

Hoyt sets the course as Orbitz buoys PR efforts

Orbitz turned five this year. Despite its relatively late start (Expedia and Travelocity began in the mid-1990s), regulatory issues, and shifting ownership, the site is ...

 

PR Play of the Week

Word is out about sorry VA senator

The most pressing issue in American politics today can be summed up, quite simply, as this: "Macaca." What does it mean?

 

Toolbox

Comms during labor strife, using multiple firms, more

We're going through a very uncomfortable confrontation with a labor union. What steps can we take to reduce the level of acrimony, improve communications, and ...

 

Expert Advice

Should we use a pre-hiring behavioral test as part of our interviewing process? If so, what kind?

Worldwide talent acquisition leader, Waggener Edstrom

 

Media Analysis

Doping scandals gaining balanced press

Cycling has never been much of a mainstream spectator sport. Its pre-eminent event, the Tour de France, is crammed into the CBS calendar for just ...

 

Inside Information

Events offer audiences firsthand brand interaction

Event marketing has gained a reputation as a rather workmanlike field that is only good for setting up the elaborate parties that PR agencies have ...

 

Critical Hit

NASCAR drives 'Newsweek' impact

Placement: Newsweek, July 3

 

Editorial

AOL is in no position to keep public in the dark

While all companies undergoing transitions suffer slings and arrows, it is fair to say that AOL has encountered a fusillade.

 

Fact File

Bloomberg goes into his own pocket for anti-smoking push

New York Mayor Michael Bloomberg has pledged $125 million of his own fortune to aid the anti-smoking effort with a new campaign targeting tobacco use ...

 

Media Ups and Downs

MySpace, 'The Village Voice'. 'Christian Science Monitor'

News Corp. announces that it will start selling 20th Century Fox films and TV shows on its Internet properties, including MySpace

 

Launch Pad

Steve & Barry's courts ballers with Starbury sneaker launch

In launching Starbury One, a sneaker branded by the New York Knicks' Stephon Marbury, Steve & Barry's had to get the savvy, urban-dwelling "sneakerhead" to ...