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August 19, 2002 Issue of PRWeek

WorldCom intensifies PR efforts amid Chapter 11 reorganization

CLINTON, MS: WorldCom will embark on a series of new product and new customer announcements in the next few weeks, designed to reassure its corporate customers ...

NEWS IN BRIEF: Wireless software firm Symbian selected Text 100 over five other PR firms ..

SAN FRANCISCO: Wireless software firm Symbian selected Text 100 over five other PR firms to provide media relations and build relationships between Symbian and network operators, ...

NEWS IN BRIEF: Rich Klein forms Riverside Public Relations

IRVINGTON, NY: Rich Klein, a 20-year journalism and PR veteran, has formed Riverside Public Relations in Westchester County. He was formerly associated with Magnet Communications and ...

NEWS IN BRIEF: FMC Lithium retains Hickman & Associates

CARMEL, IN: FMC Lithium, a producer of lithium chemicals, has retained Hickman & Associates to provide internal communications counsel. The agency will work to create employee ...

NEWS IN BRIEF: Appointment at Artisan

LOS ANGELES: Artisan Entertainment has promoted Sarah Greenberg to the post of SVP of publicity. Greenberg will report directly to Paul Pflug, EVP of national publicity ...

NEWS IN BRIEF: Burson-Marsteller enters strategic partnership with Kortlang

SYDNEY: Burson-Marsteller has entered into a strategic partnership with Australian issues management company Kortlang. As part of the deal, Kortlang's CEO Ian Kortlang will join Burson ...

NEWS IN BRIEF: Appointment at Grocery Manufacturers of America

WASHINGTON: Stephanie Childs has joined the Grocery Manufacturers of America as manager of public policy communications. Childs joins the association from Weber Shandwick Worldwide, where she ...

NEWS IN BRIEF: Earthstone International takes on Lord Sullivan & Yoder

SANTA FE, NM: Earthstone International, a maker of sanding and cleaning products, has taken on Lord Sullivan & Yoder, Columbus, OH, as its PR agency. LSY ...

NEWS IN BRIEF: Resignation and Appointment at Golin/Harris International

LONDON: Sue Farr, hired last year as MD of Golin/Harris International's London office, has left that position as of August 12. Barry Leggeter, formerly deputy MD ...

NEWS IN BRIEF: Appointment at MTV Networks

LOS ANGELES: MTV Networks has promoted Linda Alexander to SVP communications for Latin America. She will head all external communications and media relations for MTV and ...

NEWS IN BRIEF: Nashville selects CPRi Communications

TETERBORO, NJ: CPRi Communications has been selected by Nashville, TN-based Nashai Biotech as its agency of record. Nashai Biotech is a product research, development, and procurement ...

Silverman lands CEO spot after 21 years with Ogilvy

NEW YORK: When Marcia Silverman began her career at what is now Ogilvy PR, Ronald Reagan had just been sworn in as the 40th President ...

Forgeries push DC Mayor Williams to overhaul reelection strategy

WASHINGTON: Washington, DC Mayor Anthony Williams has completely retooled his reelection effort after a scandal among his volunteers removed his name from the ballot, forcing the ...

Horn Group to set up New York office

NEW YORK: Sabrina Horn, president of The Horn Group, is headed East to New York City.

US Air and American kick crisis PR plans into action

DALLAS and ARLINGTON, VA: Airline troubles dominated national news last week, as US Airways filed for bankruptcy and American Airlines announced layoffs and restructuring.

NYC offers public thanks to Snapple with yellow lights

NEW YORK: For one night last week, the Snapple Beverage Company occupied one of Manhattan's most prized pieces of real estate - the lights atop the ...

Maxell hires JPR to rebuild reputation

FAIR LAWN, NJ: Maxell North America has selected JPR Communications to help the company reestablish itself as a market leader.

Paster leaps from H&K to parent WPP

NEW YORK: The WPP Group has underscored its commitment to reinvigorating its PR and public affairs capabilities by naming H&K chairman and CEO Howard Paster as ...

Agencies team up to attract clients in digital lifestyle

SAN JOSE, CA: The Hoffman Agency and Creative Strategies have teamed up to develop and communicate strategies for digital-lifestyle clients.

Fleishman pushing Mary Lou PBS show

HOUSTON: Fleishman-Hillard's Dallas office is gearing up for a campaign promoting a children's PBS show starring former Olympian Mary Lou Retton.

Aspect settles on Phase Two as AOR

SAN JOSE, CA: Aspect Communications has chosen Phase Two Strategies as its agency of record to help the company raise its profile and prepare for improved ...

Golin loses Oracle shortly after hire

SINGAPORE: Oracle has ousted its recently appointed regional PR agency Golin/Harris Forrest just months after handing the account to the firm.

The countdown to the 2003 PRWeek Awards is now on

NEW YORK: This is it. Your opportunity to land the biggest prize in the PR industry - a PRWeek Award.

Little Tikes hires WSW to reach moms

HUDSON, OH: Toymaker Little Tikes has hired Weber Shandwick Worldwide as its agency of record for what's likely to be a mid-six-figure account in terms of ...

McCann-Erickson reports force IPG to restate results

NEW YORK: The Interpublic Group of Companies is preparing to restate financial results dating back to 1997, after uncovering $68.5 million in charges that had ...

Publicis hires former Starbucks food scientist to run culinary center

SEATTLE: Publicis Dialog has hired the person who developed two types of Starbucks biscotti as its new director of culinary services.

Simon struggles to salvage candidacy amid legal woes

SACRAMENTO: California's GOP gubernatorial candidate Bill Simon, Jr. is battling to rebuild his image after a civil jury found his family's investment company guilty of fraud, ...

ConAgra kicks off campaign touting new Hunt's bottle

IRVINE, CA: ConAgra Foods has launched a major PR push for its new Hunt's Perfect Squeeze ketchup bottle, with the help of Chicago firm Dome Communications.

Crate and Barrel taps Magnet ahead of several new store openings

CHICAGO: Crate and Barrel is taking on Magnet Communications for a major six-month campaign to promote new store openings in Los Angeles, New York, Georgia, and ...

Arnold flexes his political muscle to help kids in CA

SACRAMENTO: Arnold Schwarzenegger is pumping up his political credentials by supporting a November ballot initiative aimed at funding kids programs.

American takes on United by touting more legroom

CHICAGO: American Airlines has launched a new campaign in rival United Airlines' hometown, touting American's efforts to provide more legroom.

AORN hires MS&L to convey nurses' regard for safety

DENVER: The Association of PeriOperative Registered Nurses (AORN), whose members include nurses involved in all aspects of surgical procedures, has hired MS&L to clarify that patient ...

COMMENT: Editorial - Ad man inadvertently adds some extra kick to Sony Ericsson's PR

"It is reprehensible and desperate, ranted St. Louis ad man Paul MacFarlane in a recent piece in The Wall Street Journal. "It's deceptive, chimed in consumer ...

JP Morgan puts reputation at forefront with new policy review office

NEW YORK: JP Morgan Chase has established a new Policy Review Office that will have the ability to nix future banking deals based solely upon their ...

COMMENT: Five Cs the C-suite needs - candor, clarity, consistency, credibility, communication

In the cycle of pathos surrounding lack of propriety of corporate disclosure, a simple fundamental of communications has been lost - communications.

ANALYSIS: PRWeek Awards 2003: the only way to win is to enter

As PRWeek launches its call for entries, Jonah Bloom looks to last year's judges to offer tips on what it takes to bring home the ...

Avoiding disastrous coverage is yet another PR asset today's corporations must embrace

Until relatively recently, the PR department at a company I know always had a representative sit in on the webcasts it would occasionally conduct for customers. ...

Corporate Case Study: Century-old JC Penney selling the story of its turnaround

JC Penney is in the middle of a five-year turnaround process that involves further enhancing internal communications, as well as proactively disclosing company news

ANALYSIS: Media Watch - Optimistic media covers both sides of IBM-PwC union equally

Late last month, IBM announced its first big move under new CEO Samuel Palmisano - its $3.5 billion purchase of PricewaterhouseCoopers' consulting unit. It was said ...

Media pregnancy, birth & infancy - Growing information thirst puts new life into coverage

From nervous new parents entering the unknown to an increasingly attentive mainstream media, the audience craving information on all that's baby-related is healthier than ever. David ...

MEDIA PROFILE: Amid market woe, Kiplinger's proves a smart investment of time

Since its 1947 launch, Kiplinger's has kept an upbeat slant - even in down markets - and an open ear to PR pros. As such, ...

PROFILE: WSJ's Gasparino earns his tough, but fair reputation

Charles Gasparino, reporter for The Wall Street Journal, covers brokerages and banks with the grit of his construction-worker father. In other words, PR people don't intimidate ...

TV Treatment

Managed care hopes Hollywood can help sway a cynical public

REGIONAL FOCUS: A leaner, meaner Midwest

Corporations and agencies in the Midwest have become used to working smarter and doing more with less

CEO involvement in Verizon product push wows media

NEW YORK: A media alert revealing that Verizon CEO Ivan Seidenberg would preside over a product announcement attracted swarms of media to a recent conference call.