August 15, 2005 Issue of PRWeek

PRWeek Column

No matter how far one climbs up the PR ladder, media-engagement skills must be kept sharp

Do PR people "graduate" from doing media relations?

Guest Column

The Publicist:

Publicist union safety course excludes less obvious hazard

Inside the Mix

Combination of Adidas' and Reebok's brand images to give both better footing in market

Paul Holmes

Case of former Colorado University president offers lessons on the benefits of PR counsel

Op-Ed

Staying composed during contentious TV interviews

Robert Novak's meltdown on CNN's Inside Politics was predictable, perhaps.

News Analysis

PhRMA Guidelines: New DTC advertising rules alter drug-sales landscape

To remedy waning consumer trust, the pharma industry's trade group is prescribing that companies shift the focus of marketing from sales to education.

Agency Business

Choosing pro-bono work that's valuable to clients and firms

When selecting a pro-bono project, firms should consider partnerships that not only enrich the client in need of service, but also align with their values, ...

Journalist Q&A

Interview: David Clark

David Clark has been with Fox News Channel since its inception in 1996.

Media Watch

President offers take on 'intelligent design'

President Bush gave his support for teaching "intelligent design" in schools alongside evolution.

Media Roundup

Generation X proves elusive target

As members of Generation X take on more influence as consumers, PR pros look for ways to reach an age group skeptical of traditional marketing ...

Feature

The futures market

Predicting human behavior is more art than science.

Focus

Consumer Media Relations: The waiting game

For long-term campaigns, the payoff can be doubly rewarding.

Technique

Teaching an old brand new tricks

For every product launch that gets buzz, there are well-known brands that don't have a hard news hook going for them. David Ward finds ways ...

Campaign

Fire district sways voters with focus on town relations

When the town of Huntington, NY, rejected a bond referendum to finance much-needed safety improvements to the district's 63-year-old main firehouse - for the fourth ...

Copernic takes on competition with security message

As Copernic planned to launch its desktop-search software, the privately held company saw two storm clouds in the distance.

Newsmaker

Cleary brings energy to all facets of NAM's comms

Pat Cleary has always been aggressive with his PR tactics. And the National Association of Manufacturers, which this past April named him its communications SVP, ...