August 14, 2006 Issue of PRWeek

PRWeek Column

'Entourage' exemplifies need for smarter product placement

Suddenly, I have a yen for Jax wine... why is that? Could it be that it was unavoidably shoved in my face during two unrelated ...
 

Guest Column

Lawsuits serve little purpose as a means to stifle bloggers

Last week, if you ran a Web search on Warren Kremer Paino, an advertising agency, you'd find among the top results a page entitled, "Warren ...
 

Op-Ed

Content blurring not VNRs' fault

Let me get this straight: A reporter for The New York Times writes about this unsavory plot by corporations and their strategic communications representatives to ...
 

PR key to spreading sustainability

The marketplace is changing. Although sustainability still struggles for clarity in many consumers' minds, business leaders and other influential audiences increasingly understand the term.
 

News Analysis

Industry prepares for post-Castro Cuba

As dictator's illness casts doubt on his reign, many agencies see opportunity in untapped PR market
 

Corporate Profile

A&E builds new image through buzz

Buoyed by PR outreach for buzz programming, Biography network grabs younger demographic
 

Agency Business

Proactivity is crucial when discussing bad news

When crisis hits, most agencies will tell their clients to be proactive in their communications. Those same agencies sometimes have the opportunity to implement those ...
 

Journalist Q&A

Interview: Rachel Sklar

Rachel Sklar gave up a career as a lawyer to jump into the hectic world of freelance and online reporting.
 

Media Roundup

Trends trump taste in specialty foods

Forget meat and potatoes. Americans today increasingly want pomegranate-based drinks, spices such as smoked paprika, and other once exotic items, and the media have responded ...
 

Feature

Champions of consumer PR

With consumer habits apt to change at lightning speed, PR thinking must keep pace. Michael Bush profiles a quintet of consumer PR agency pros who ...
 

Great moments in consumer PR

PRWeek tapped the finest minds in the consumer PR world to identify campaigns from the past 30 years that truly moved the needle. Eleanor Trickett ...
 

Technique

Putting your products to the test

Service journalism's rise means that more types of items than ever are being reviewed.
 

Campaign

Foundation fights health threat

Looking to shave Medicaid costs, Pennsylvania was considering making a preferred drug list (PDL), which designates a single treatment for each medical condition, usually a ...
 

Star support boosts profile, gets Lil' Dipper shelf space

PR is a component of marketing, but also can serve a valuable sales function.
 

Lennox contest conveys its role in home comfort

Lennox Industries, a heating, cooling, and indoor air quality systems provider, wanted consumers to start thinking about more than furniture and décor when it came ...
 

Newsmaker

Lippin's Mesger gives media red-carpet treatment

Though the media landscape is more segmented than ever, TV remains a big player. TV's might is apparent at the Primetime Emmy Awards, the Academy ...
 

PR Play of the Week

Lohan's plea to visit Iraq doesn't play

Lindsay Lohan has little need for professional perception- management counsel. She is perfectly capable of being perceived all by herself.
 

Toolbox

Web accessibility, online newsroom software, more

"Accessible" sites and search engines: What does it mean?
 

Web Exclusive

The TechCrunch effect

With daily audience of about 80,000 e-mail and RSS subscribers, TechCrunch is clearly a successful tech news destination. But while that readership is fairly robust, ...
 

Expert Advice

 

Media Analysis

College papers make mark off-campus

Once upon a time, college newspapers were best known as a forum where aspiring journalists could gripe about university administration, air the Greek system's dirty ...
 

Inside Information

Word of mouth offers alternative to ads in public affairs

Be it vacuums or political candidates, the opinion of someone you know and trust always counts more than that of a stranger. In the realm ...
 

Critical Hit

GoodStorm nets TechCrunch post

Placement: TechCrunch, June 23
 

Editorial

Reuters controversy is a lesson for comms pros

During recent VNR controversies, journalists took to columns, Poynter forums, chat rooms, and punditry programs to decry the practice of misleading the public through inadequate ...
 

Fact File

Plan B debate intensifies as FDA ponders OTC possibility

The FDA has decided to consider making Plan B available over-the-counter (OTC) to women 18 and older.
 

Media Ups and Downs

MTV, Santa Barbara News-Press, Vanity Fair

Pulitzer Prize-winning investigative reporters Donald Barlett and James Steele sign on with Vanity Fair to write two articles a year
 
 
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