August 08, 2005 Issue of PRWeek

PRWeek Column

Ambiguity of 'public good' standard makes it an inadequate benchmark for 'shield law'

Recently a contact demanded that we pull a story, primarily because of the way we found out about it.

Guest Column

The Publicist:

Soccer's PR efforts in LA fail to score despite Beckham's visit

Inside the Mix

Holding-company consolidations can only be called complete when PR is in the negotiation

Paul Holmes

If serving 'the public good' is the criterion, PR pros merit 'shield laws' more than reporters

Op-Ed

Search engine marketing allows targeted outreach

In January, GoDaddy.com, an online domain registration and internet services company, managed to stand out with its controversial Super Bowl ad that featured a scantily ...

News Analysis

The Agency Business: Bringing the experiences of parenthood to the PR workplace

Parenthood is obviously a life-changing experience, but it also provides a terrific opportunity for a career change - and the PR industry might be just ...

The Wright Amendment: American, Southwest seek local support in airport bid

The fight over flights from a Dallas airport waged by Southwest and American airlines could be won by the best communicator to media and residents. ...

Corporate Profile

Children's museum puts its PR creativity on display

With a two-person PR team and relatively modest budget, the Children's Museum of Houston has earned high marks for its innovative programs, and works tirelessly ...

Media Watch

Foam debris imperils NASA space program

After an 18-month hiatus, NASA returned to space with the liftoff of the space shuttle Discovery.

Media Roundup

Print press expands PC coverage

US consumers might have lost some fascination with PCs, but as the technology grows, there is still room to win attention from an array of ...

Focus

Midwest: Double billing

Business is booming for PR agencies in the Twin Cities.

Technique

Managing a Financial Crisis: Taking the drama out of a crisis

When facing a financial crisis, companies must move quickly to manage expectations and safeguard their stakeholders' interests.

Campaign

Product Launch: Tide turns launch into 'challenge' to conserve energy

Procter & Gamble began taking a closer look at its Tide brand two years ago, searching for ways to reinvigorate the longtime laundry-room mainstay.

Fundraiser: Clinton, Cone help children's charity with benefit event

It's not every day that a former US President agrees to headline a nonprofit group's fundraiser.

PR Play of the Week

Martha Stewart, thy name is publicity

Perhaps the never-ending trial wasn't enough for you.

Book Review

'Influence' impacts work relationships

This second edition of Influence without Authority proves to be even more applicable today than when it was first written, given the many work relationships ...