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August 06, 2007 Issue of PRWeek

PRWeek Column

Internet conversations can have valuable print impact

It's a safe assumption that most readers of this column have had a relationship with print journalism that has transcended mere dispassionate reading.

Guest Column

Learning to be media literate requires a few key principles

In this media-saturated age, it's becoming more apparent that we need to update media literacy. When people create media, not just consume it, the task ...

Op-Ed

Transparency to drive eco-policies

The media's recent attention to environmental topics provides evidence that eco-sustainability has evolved into a significant business driver.

News Analysis

Internet's role in financial disclosure debated

Newswires oppose timing and access disadvantages that releasing reports over the Web could create

Letters to the Editor

Is it PR or spin?

With his interview of Karen Hughes, the undersecretary of State for public diplomacy and public affairs, Ted McKenna has shown remarkable insight into our government's ...

Corporate Profile

NIRI boosts external efforts as field expands

As strategic comms and IR overlap, NIRI works to adapt to changing financial landscape

Agency Business

Midsize firms wrestle with measurement tool needs

It's not unusual for large PR firms to develop proprietary measurement tools.

Journalist Q&A

Interview: Jeff Schultz

In the 18 years Jeff Schultz has been covering sports for The Atlanta Journal-Constitution, no athlete has taken hold of the city the way Atlanta ...

Media Roundup

Competing sides define gun issue coverage

Following the shootings on the campus of Virginia Tech last spring, there was a flurry of media attention on the issue of guns and gun ...

Feature

Changing the script

Along with revamping its business model in the past year, Blockbuster has also altered its PR strategy.

Technique

Sharing your story with the world

Garnering global broadcast coverage requires different tactics.

Campaign

'Star Wars' celebrates 30th year

To celebrate the 30th anniversary of the original Star Wars, Lucasfilm planned to transform the Los Angeles Convention Center into the largest fan celebration in ...

Clown appeals to media to help find missing bike

Alan Miller PR (AMPR) has worked with Feld Entertainment, the producer of Ringling Brothers and Barnum & Bailey Circus, for 15 years.

MaggieMoo's offers new taste of brand awareness

When Warschawski began working with MaggieMoo's, a chain of premium ice cream shops, instead of focusing on new and upcoming products, the agency opted to ...

Newsmaker

Bohren educates the world on all MIT has to offer

On July 27, it was announced on the Massachusetts Institute of Technology (MIT) Web site that president emeritus Charles Vest will receive the National Medal ...

PR Play of the Week

Music group should listen to reason

You have to give the music industry credit for going out of its way to prove not only that it is incompetent at selling music, ...

Toolbox

Integrating Web 2.0 into your pitch, videos and b-to-b, more

How can I integrate Web 2.0 into my pitch?

Web Exclusive

ARGs hit mainstream with 'Cloverfield'

LOS ANGELES: It's been almost a month since moviegoers first experienced Cloverfield [http://thecycle.prweekblogs.com/2007/07/10/1-18-08/], the code name for Paramount Pictures/JJ Abrams' untitled monster-disaster feature.

Roundtables

Deep dish on the Windy City

In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...

Expert Advice

The nature of work at a PR firm requires juggling many tasks. How does one stay organized while doing so?

Human resources manager, RF/Binder

Media Analysis

Newspapers struggle to reach younger set

The recent news that the AP was shutting down its youth-focused multimedia news service called "asap" is another reminder of the newspaper industry's problems reaching ...

Inside Information

Widget use enables personalized, branded content

Widgets - not to be confused with gremlins or other mythical creatures - are mini-programs that sit on computer desktops, blinking away details on the ...