Mobile Version
Subscribe
Issue Archive
Contact Us
About Us
Advertise
PRWeek UK
PRReport Germany
PRWeek Asia
Home
News
Briefs
Analysis
Sectors
Podcasts
Newsletters
Canada
Features
Cover Stories
Opinion
Roundtables
Reprints
Videos
Whitepapers
Podcasts
Reports
Agency Excellence Survey
Agency Business Report
Salary Survey
Marketing Management Survey
CEO Survey
Diversity Survey
Cause Survey
Power List
Career Guide
Book of Lists 2008
Media Survey
40 under 40
Power List
Editors' Choice
Salary Survey Premium Edition
Blogs
The Cycle
PRWeek Insider
The Editors' Blog
Whitepapers
Events
PRWeek Awards
Webcasts
Conferences
Jobs
Directory
Subscribe
Subscribe Now
Customer Service
Newsletters
Purchase Salary Survey Premium Edition
About Us
Multimedia
Hot Topics:
10th Anniversary
Healthcare
Consumer
Technology
Media
Public Affairs
Corporate
Green
RSS
|
Login
|
Register
Home
>
Issue Archive
> August 06, 2007 Issue of PRWeek
August 06, 2007 Issue of PRWeek
PRWeek Column
Internet conversations can have valuable print impact
It's a safe assumption that most readers of this column have had a relationship with print journalism that has transcended mere dispassionate reading.
Guest Column
Learning to be media literate requires a few key principles
In this media-saturated age, it's becoming more apparent that we need to update media literacy. When people create media, not just consume it, the task ...
Op-Ed
Transparency to drive eco-policies
The media's recent attention to environmental topics provides evidence that eco-sustainability has evolved into a significant business driver.
News Analysis
Internet's role in financial disclosure debated
Newswires oppose timing and access disadvantages that releasing reports over the Web could create
Letters to the Editor
Is it PR or spin?
With his interview of Karen Hughes, the undersecretary of State for public diplomacy and public affairs, Ted McKenna has shown remarkable insight into our government's ...
Corporate Profile
NIRI boosts external efforts as field expands
As strategic comms and IR overlap, NIRI works to adapt to changing financial landscape
Agency Business
Midsize firms wrestle with measurement tool needs
It's not unusual for large PR firms to develop proprietary measurement tools.
Journalist Q&A
Interview: Jeff Schultz
In the 18 years Jeff Schultz has been covering sports for
The Atlanta Journal-Constitution
, no athlete has taken hold of the city the way Atlanta ...
Media Roundup
Competing sides define gun issue coverage
Following the shootings on the campus of Virginia Tech last spring, there was a flurry of media attention on the issue of guns and gun ...
Feature
Changing the script
Along with revamping its business model in the past year, Blockbuster has also altered its PR strategy.
Technique
Sharing your story with the world
Garnering global broadcast coverage requires different tactics.
Campaign
'Star Wars' celebrates 30th year
To celebrate the 30th anniversary of the original
Star Wars
, Lucasfilm planned to transform the Los Angeles Convention Center into the largest fan celebration in ...
Clown appeals to media to help find missing bike
Alan Miller PR (AMPR) has worked with Feld Entertainment, the producer of Ringling Brothers and Barnum & Bailey Circus, for 15 years.
MaggieMoo's offers new taste of brand awareness
When Warschawski began working with MaggieMoo's, a chain of premium ice cream shops, instead of focusing on new and upcoming products, the agency opted to ...
Newsmaker
Bohren educates the world on all MIT has to offer
On July 27, it was announced on the Massachusetts Institute of Technology (MIT) Web site that president emeritus Charles Vest will receive the National Medal ...
PR Play of the Week
Music group should listen to reason
You have to give the music industry credit for going out of its way to prove not only that it is incompetent at selling music, ...
Toolbox
Integrating Web 2.0 into your pitch, videos and b-to-b, more
How can I integrate Web 2.0 into my pitch?
Web Exclusive
ARGs hit mainstream with 'Cloverfield'
LOS ANGELES: It's been almost a month since moviegoers first experienced
Cloverfield
[http://thecycle.prweekblogs.com/2007/07/10/1-18-08/], the code name for Paramount Pictures/JJ Abrams' untitled monster-disaster feature.
Roundtables
Deep dish on the Windy City
In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new ...
Expert Advice
The nature of work at a PR firm requires juggling many tasks. How does one stay organized while doing so?
Human resources manager, RF/Binder
Media Analysis
Newspapers struggle to reach younger set
The recent news that the AP was shutting down its youth-focused multimedia news service called "asap" is another reminder of the newspaper industry's problems reaching ...
Inside Information
Widget use enables personalized, branded content
Widgets - not to be confused with gremlins or other mythical creatures - are mini-programs that sit on computer desktops, blinking away details on the ...
Critical Hit
Gemini spins a new world for 'PC'
PC Magazine
, April 24
Editorial
Murdoch's digital vision opportunity for 'Journal'
Now that Rupert Murdoch and News Corp. will officially take the reins of Dow Jones, and with it the flagship Wall Street Journal, maybe media ...
Fact File
Limited-edition products help garner quick impact, demand
In early June, PepsiCo rolled out its Ice Cucumber soda in Japan, and curious consumers bought all 4.8 million bottles of the beverage.
Media Ups and Downs
'The Simpsons Movie,' NowPublic, and 'The Associated Press'
The Simpsons Movie
, awaited by fans for almost 20 years, tallies more than $70 million on opening weekend to take first place
Launch Pad
Maxell touts performance to younger target via X Games
While Maxell has always resonated well with the older generation - the one that knows the brand from audio tapes - it is still looking ...
Most Popular
Most Emailed
Most Recent
PR Power List 2009
UPDATED: The NewsMarket to acquire Medialink
American Airlines challenges New York customers via Facebook
Interview: Kathy Bloomgarden, Ruder Finn
No social media please, we're pharma
Kayak puts RFP on hold
Former Ketchum VP Andrews launches social media agency
State Farm selects Weber Shandwick
Google's next 'Wave' of the future
Informatica enlists Ogilvy PR for stronger media relations
UPDATED: The NewsMarket to acquire Medialink
Informatica enlists Ogilvy PR for stronger media relations
Google's next 'Wave' of the future
Is the APR credential necessary for PR practitioners?
PR Power List 2009
Pekarek is an advocate for change at GSK
American Airlines challenges New York customers via Facebook
State Farm selects Weber Shandwick
Journalist Q&A: Kara Swisher, All Things Digital
Showtime's Nurse Jackie campaign brings in record ratings
National Honey Board in consumer review
Levi's 'pioneers' a global interactive campaign
Journalist Q&A: Kara Swisher, All Things Digital
Showtime's Nurse Jackie campaign brings in record ratings
Is Oprah Winfrey truly the best PR leader?
Virgin Atlantic's 'Vtravelled' site aims to inspire
FTC proposal could vastly alter blogger relations
Wal-Mart makes a healthy decision
Interview: Tony Russo, chairman and CEO, Russo Partners
Google's next 'Wave' of the future
Popular Topics
Account Change
Account Win
Agency
Arts And Entertainment
Blogs
Branding
Briefs
Campaign
Consumer
Corporate
Corporate Communications
Crisis Communications
Fashion-beauty
Food And Beverage
Government
Health And Wellness
Healthcare
Measurement And Monitoring
Media
Media Relations
Nonprofit
People Moves
Public Affairs
Social Media
Technology