August 04, 2008 Issue of PRWeek

August 04, 2008 Issue of PRWeek

PRWeek Column

Jobs underscores Apple's brand consistency with health secrecy

Joe Nocera from The New York Times is one enviable man. The business columnist finally peeled away the walls of Apple to get an off-the-record ...
 

Guest Column

Economic downturn is creating new opportunity for the nimble

With news of volatile stock markets, soaring gas prices, housing foreclosures, and bank failures making headlines, every conversation about new business understandably centers around one ...
 

Op-Ed

PR should continue to assert its case

WA segment on the CBS Sunday Morning program several weeks ago - little noticed by anyone outside our profession - rocked the public relations world, ...
 

Blog pitches entail research, restraint

Public relations was a hot topic in San Francisco at the annual BlogHer conference, held from July 18-19, hosted by the number one community for ...
 

News Analysis

Bank industry tries to reassure customers

Since FDIC took control of IndyMac, the industry is attempting to send a clear and strong message
 

Corporate Profile

Booker changes the perception of Newark

The new mayor and his comms team have helped to turn around the one 'failing' city's appearance
 

Agency Business

The greening of PR agencies continues to take root

Wary of rising fuel prices and imposed carbon footprints, PR firms are installing internal environmental programs that benefit staff and help address current economic and ...
 

Journalist Q&A

Interview: Rebecca Fox

Rebecca Fox is a journalist covering journalists in the rapidly changing New York media world. She chats with PRWeek about traditional media outlets going online ...
 

Media Roundup

Shrinking food sections need tighter focus

People might always love their food, but the once-robust food section in newspapers is not immune to the cutbacks impacting the industry as a whole.
 

Feature

Creative minds thrive on the digital scene

With new and social media playing such an integral role in the industry's future, PR agencies are stockpiling talent in this area to keep ahead ...
 

Focus

Dialogue yields valuable insight

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from ...
 

Technique

Organization is key to comms efficiency

Software solutions can help corporations manage agency activity, but shouldn't replace solid PR.
 

Campaign

Oklahoma City encourages its residents to lose weight

After Men's Fitness and Fortune magazine labeled Oklahoma City one of "America's fattest cities" and the "Fast Food Capitol of America," respectively, in 2007, the ...
 

Touring, blogging bug helps Terminix to generate a buzz

Terminix partnered with New Orleans' Audubon Nature Institute to sponsor the Audubon Insectarium, the first museum to open in New Orleans post-Katrina and the largest ...
 

Mentor group boosts friendships

Mentoring Partnership of New York (MPNY) teamed with Kellen Communications to create a PSA campaign to raise awareness of the need for mentors and highlight ...
 

Newsmaker

Anderson brings her passion to West Hollywood

West Hollywood has long been a leader in LGBT rights. Amy Anderson, communications director at the West Hollywood Marketing & Visitors Bureau (WHMVB), says the ...
 

Toolbox

Best use of mobile devices, enhancing IR efforts, more

How can we make the most of mobile devices?
 

Expert Advice

 

Media Analysis

Media leery of reprinting tabloid expose

In the wake of a National Enquirer alleging evidence of former Sen. John Edwards (D-NC) of marital infidelity, which he has previously denied, conservative commentators, ...
 

Inside Information

Use of message boards blends passion and expertise

Since Google and Yahoo became household names, Web search has been a part of the daily lives of many consumers. Yet often overlooked while gleaning ...
 

Critical Hit

'Tribune' helps to put air into Brethe

Who is your client? What are its media goals?
 

Editorial

In the age of social media, transparency is inevitable

Tell one person, tell the whole world. That's the old saying about how any old rumor or secret returns inevitably to the person being talked ...
 

Fact File

Group questions partnership at a 'green' baseball stadium

The Washington Nationals' new stadium, which opened this year, became the first LEED-certified stadium in the US. But now an activist group, Strike Out Exxon, ...
 

Launch Pad

Foundation backs documentary to raise US budget awareness

The Peter G. Peterson Foundation officially launched in mid-July, carrying $1 billion in pledged funding from its founder, a senior chairman at Blackstone Group, worth ...
 
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