August 01, 2005 Issue of PRWeek

PRWeek Column

PR as a whole will benefit when government communicators proactively address critics

The Environmental Protection Agency's research office issued a mundane RFP for a PR firm and The New York Times seized on it as the latest ...

Guest Column

The Publicist: In Hollywood, you do not want to be sent in

In Hollywood, you do not want to be sent in

Inside the Mix

Out-of-home ad spending continues to rise as companies enjoy a wealth of alternatives

Paul Holmes

The NY Times' stance in the Miller affair has struck a blow against the First Amendment

Op-Ed

TV portrayals of women in PR are bad for our industry

PoweR Girls. PR chick. When people think of women in public relations, they often conjure up images of Lizzie Grubman or Samantha Jones.

News Analysis

Organization Case Study: Salvation Army mobilizes to display scope of work

Though The Salvation Army has run some successful branding drives, it's looking to expand its messaging to raise public awareness for all of its other ...

The Agency Business: Making internships beneficial for both students and agencies

Internship programs can be much more than a means to get young, inexpensive talent.

The White House: The tactics, and politics, of deflecting media attention

The Karl Rove controversy has the Bush administration in full crisis communications mode, and offers an intriguing study of PR inside the Beltway.

Journalist Q&A

Interview: Rick Rodriguez

Rick Rodriguez is the first Latino president of the American Society of Newspaper Editors (ASNE), and the longtime executive editor of the Sacramento Bee.

Media Roundup

Hip-hop sways into the mainstream

From fast-food ads to skateboarding mags, hip-hop has moved well beyond music and now exerts a powerful influence over American pop culture.

Focus

San Diego and Orange County: Watching the OC

Though near LA, San Diego and the OC have unique PR scenes.

Technique

Broadcast: The new rules of engagement

Recent controversies surrounding VNRs have led some to worry that their pitches will be ignored. Erica Iacono goes back to basics to find what's needed ...

Campaign

Survey Promotion: Merrill Lynch offers baby boomers new view of retirement

Merrill Lynch (ML) is fiercely trying to position itself for the looming retirement of the millions of baby boomers, a tidal wave that should begin ...

Product Launch: Keurig gives media taste of its coffee-brewer superiority

With more than 1 million cups of coffee served using its revolutionary single-cup office brewers, Keurig knew people enjoyed its products.

Media Relations: Answers.com turns into site the press' eyes cannot resist

Though the climate for tech stories has improved dramatically since the dot-com slump, reporters are still a bit leery of touting the next great thing. ...

Newsmaker

Comerica's Padilla takes pride in his passion for PR

As assistant VP of communications for Comerica Bank, Nicaragua native Alfredo Padilla brings an unquenchable thirst for all things PR - and he never takes ...