April 30, 2007 Issue of PRWeek

April 30, 2007 Issue of PRWeek

PRWeek Column

The phone is still the best call for reporters doing interviews

Consider this my plea to honor the phone interview.
 

Guest Column

Decision based on competitive urge backfired on NBC brand

Sometimes a corporate brand needs to retreat in order to preserve its integrity. A major TV network may be learning this the hard way.
 

Op-Ed

Liability changing at a brisk pace

Two years ago, the British-based international consultancy SustainAbility issued a study introducing us to a new term: corporate "moral liability."
 

An eye-opening day as a junior AE

Want to turn your world as a senior executive upside down? Try living the life of a junior account executive for a day.
 

News Analysis

Gun-control debate has spotlight - for now

VA Tech tragedy has put the issue center stage, but keeping it there will be a challenge for both sides
 

Corporate Profile

Children's Defense Fund hits campaign trail

Through its 10-year-old 'presidential candidate,' the CDF hopes to help uninsured kids in the US
 

Agency Business

Public affairs pros must be open to new relationships

"Inside the Beltway" is a phrase that often brings to mind leisurely lunches, friendly favors, and other relationship-driven activities that may have something other than ...
 

Journalist Q&A

Interview: Rory Halperin

Rory Halperin has been a senior editor at Time Out New York Kids for almost one year.
 

Media Roundup

Boston is breeding ground for tech outlets

Recent reports that former GE head Jack Welch is interested in buying The Boston Globe from its parent, The New York Times Co., has triggered ...
 

Feature

A smart investment

Many firms are discovering that sponsoring PR programs at universities can reap great rewards.
 

Technique

Crafting the picture-perfect pitch

To entice media interest, the right images can be just as important as the actual story.
 

Campaign

Ad Council targets youth vote

The US Census Bureau reports that 18- to 24-year-olds are the largest group of non-voting Americans - less than one in five (19.4%) voted in ...
 

Hasbro sparks renewed interest in Rubik's Cube

There aren't many children who haven't, at some point or another, picked up a Rubik's Cube, twisted it around valiantly for a few minutes, and ...
 

Inn at Auraria overcomes break, boosts occupancy

Downtown Denver has not traditionally been known as a hotbed of campus life.
 

Newsmaker

Getting buzz for Cincinnati is Buse's ultimate reward

Raymond Buse III's parents nicknamed him "Buz" as an infant. It proved prophetic as "Buz," currently PR director for the Cincinnati USA Regional Chamber, has ...
 

PR Play of the Week

A top voice for hip-hop says nothing

Russell Simmons, the elfish fashion and music mogul, was long ago appointed "CEO of hip- hop" by the media, although few could actually tell you ...
 

Toolbox

Web video's impact, ongoing media training benefits, more

Where is Web video making the most impact for business communicators?
 

Web video's impact, ongoing media training benefits, more

Where is Web video making the most impact for business communicators?
 

Expert Advice

 

Media Analysis

Release of tape criticized, but necessary

Providing the who, what, when, where, why, and how of a story to the public can sometimes turn into a complicated situation with questionable ethics. ...
 

Inside Information

Texting helps PR pros maintain a message's impact

When LG Electronics crowned 13-year-old Morgan Pozgar - and her speed-demon fingers - national text-messaging champion on April 23, a career in PR was hardly ...
 

Critical Hit

Fahrenheit 212 gets idea across

BusinessWeek, January 15
 

Editorial

Truth revealed at expense of US military's credibility

Fratricide, friendly fire, or "blue on blue" - whatever the term, the accidental killing of fellow soldiers during battle is just something that unfortunately happens ...
 

Fact File

Tweens now occupy a top spot in minds of product marketers

USA Today recently reported on the growing youth marketing industry, with a focus on tweens from ages 7 to 14.
 

Media Ups and Downs

 

Launch Pad

Crowne Plaza's golf-themed sweepstakes on par with pros

Crowne Plaza Hotels & Resorts is best known as a brand servicing corporate meetings and the business traveler. In an effort to drive business during ...
 
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