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April 21, 2008 Issue of PRWeek

The Image

NYC is on sale

Leave it to the fashion industry to remind us of what we can't afford and, like salt in the wound, to create a new buzz ...

PRWeek Column

Brands benefit by giving some message control to consumers

With the seemingly endless amount of consumer-generated content circulating on the Internet, many companies are understandably concerned about what effect, if any, such content can ...

Guest Column

The damage to the Olympic brand is likely beyond repair

Even before protesters started disrupting the Olympic Torch relay on several continents, the Games had long since lost its luster as anything but an extremely ...

Op-Ed

On the road to comms consistency

Establishing a consistent and clear communications platform for a professional services firm can be elusive.

News Analysis

Burson clients unaffected by Penn articles

Despite a slew of recent headlines about the CEO, many clients say they've hardly noticed

Corporate Profile

HRworks casts a wider net in outreach

The recruitment agency is using current events, CSR, and more to raise awareness of its offerings

Agency Business

Studying target audience helps in digital media

While the growing new-media world has the benefit of providing PR pros with numerous tools to help spread their client's messages, agency digital practices are ...

Journalist Q&A

Interview: Chandra Czape

Chandra Czape has worked at CosmoGIRL for four years, including three as deputy editor, before moving into the executive editor's office. She discusses some of ...

Media Roundup

Groundings magnify spotlight on airlines

The mainstream media is increasingly interested in airline technology since American Airlines grounded thousands of flights this month for safety checks. However, for outlets that ...

Feature

A broader education

Universities across the country are recognizing the importance of offering students courses in multicultural communications.

Focus

Home away from home

An unusual experiment in relinquishing brand control pays off on various fronts for Ikea.

Technique

Finding the middle ground in staffing

While the recruitment of mid-level staffers can be a challenge, it's not impossible.

Campaign

SalesGenie aims to be the worst

Last year, SalesGenie.com's single ad during the Super Bowl, featuring various Web site users boasting about earning millions through the site, was universally savaged as ...

Yum Brands goes global to help tackle world hunger

Yum Brands - home to KFC, Pizza Hut, and other restaurants - wanted to celebrate its tenth anniversary in a way that recognized the company's ...

Sealed Air awards youth inventors to hype brand

For the past two years, the Sealed Air Corporation has offered its Bubble Wrap Competition for Young Inventors to mark creative applications of the product. ...

Newsmaker

Beck brings balance to US comms efforts in Iraq

Handling a crisis is part of any PR pro's job. For Vic Beck, a captain in the US Navy reserves who is finishing a nearly ...

PR Play of the Week

Skyy seizes opportunity to toast US

Caramba! A RARE advertising blunder by Absolut, which perhaps has garnered more praise for its iconic marketing than its vodka, has opened the door for ...

Toolbox

Information design benefits, Hispanic radio tips, and more

Environmental issues can be overwhelming and confusing, which is why organizations seeking better communication tools to persuade, change, and challenge constituents are well served by ...

Expert Advice

What are some things I can do outside the office that will help me to become a better PR pro?

SVP, Levick Strategic Communications

Media Analysis

Web sites adopt more ethnic approach

Google's competitors have previously attempted to break into the dominant search engine's market share by improving their own algorithms and Web site features to capture ...

Inside Information

Wiki impacts can be slow, but are ultimately powerful

Communications experts seeking to uphold the good name of a brand or organization say monitoring and contributing to wikis - Web sites that have content ...

Critical Hit

Super Bowl DVD gets 'Post' boost

Who is your client and what are its media goals?

Editorial

Authenticity will shine in a sea of green buzz

Countless PR pros and corporations used this year's Earth Day as a launch pad for green campaigns, but not all will succeed. As consumers are ...

Fact File

Governments increase direct Web connections with citizens

After losing last year's election to a "cyberwar," a top politician in Malaysia told his ruling party's candidates to get blogging.

Launch Pad

Account Change Advertising Agency Arts and Entertainment Automotive Blogs Branding Consumer Corporate Corporate Communications Crisis Communications Event Financial Services Food and Beverage Healthcare HR & Management Media Media Relations Nonprofit Products and Tools Public Affairs Retail Social media Technology Tourism

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