April 16, 2007 Issue of PRWeek

April 16, 2007 Issue of PRWeek

PRWeek Column

Even if anonymous posters do not play by rules, PR pros must

Nothing starts a good discussion in the blogosphere like a suggestion intended to legislate blogosphere conversations.
 

Guest Column

Key to better blog conduct is to be leery of anonymous attacks

A big issue in the blogosphere lately, or at least big-media coverage of it, has been behavior. What's appropriate in online discourse? Who decides? Who ...
 

Op-Ed

Avoiding agency-client mismatches

Having worked both sides of the PR fence, I have seen my share of agency-client mismatches.
 

Cause efforts go deeper than dollars

The Gap has recently been critically reviewed for its cause-related marketing efforts for The Gap (Product) Red campaign.
 

News Analysis

Black PR still gray area in former USSR

Opinions are split on whether globalization is phasing out the practice in Eastern Europe
 

Corporate Profile

DC Vote's cause closes in on Congress

Nonprofit's fight to get district representation gains momentum using nonpartisan efforts
 

Agency Business

Overseas assignments offer a world of benefits

When Jennifer Kuhl got to London, the media there surprised her.
 

Journalist Q&A

Interview: Kate Coe

Kate Coe has been an LA-based freelance writer and TV producer since the mid-1980s.
 

Media Roundup

Adult industry makes mainstream progress

Six years ago, the adult entertainment industry feared that the then-new Bush administration would spearhead a high-profile crackdown on their business.
 

Feature

For the greater good

Pro-bono relationships require careful thought and planning, but in the long run they benefit both the client and agency.
 

Focus

Networks foster a collaborative spirit

Independent networks can be the right choice for clients that appreciate the value of a global network of firms, but don't want to be confined ...
 

Technique

Putting your agency in the spotlight

Rebranding gives firms a chance to tell their own stories to clients and other audiences.
 

Campaign

Shire surprises staff with switch

Shire Pharmaceuticals' attention deficit and hyperactivity disorder (ADHD) franchise has been led by flagship drug Adderall XR.
 

BlueCross coaches teen athletes on drug dangers

As a way to inform and protect the youth of Tennessee, as well as the people who influence them, from the dangers of performance-enhancing drugs ...
 

Personal approach drives Shors' book club demand

When John Shors, a longtime PR agency veteran, was preparing for the publishing of his novel, Beneath a Marble Sky, he decided to put his ...
 

Newsmaker

Rhue's direction boosts Nissan's multicultural push

Ask Phanalphie Rhue of B&C Associates about the growing role African American-focused PR is playing within the marketing strategies of major brands and she makes ...
 

PR Play of the Week

Suspensions score points for Goodell

The NFL has not always been known as a strict enforcer of codes of conduct. As long as players perform well on the field, who ...
 

Toolbox

Pitching college newspapers, 'green' internal comms, more

Is it worth pitching my news to college newspapers during the summer months?
 

Expert Advice

 

Media Analysis

Staff incentive of the future: pay per view

Journalists are a stubborn bunch. Just try sometime to get them to do a task that isn't in their job description, and you'll see their ...
 

Inside Information

Participatory podcasts offer way to engage audiences

Podcasts are praised for their mobility and low cost to produce. However, they also have social media potential that goes largely unexplored. For the price ...
 

Critical Hit

Museum sews up CBS Radio story

CBS News Radio, February 1
 

Editorial

Focus should be more on the issue and less on Imus

Three not-so-little words have caused quite a maelstrom in the media.
 

Fact File

Gillette drives trend to engage TV viewers with shows, not ads

With the advent of digital video recorders like TiVo and paid (and commercial-free) downloads, consumers are able to avoid TV ads with the push of ...
 

Media Ups and Downs

Imus controversy sparks media move

Wikipedia, Consumer Reports, and MarketWatch
 

Launch Pad

Mrs. Fields seeks the ultimate recipe to mark 30th birthday

In celebration of Mrs. Fields' 30th anniversary, Mrs. Fields and iVillage are enlisting the help of customers and fans to create and launch the next ...
 
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