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April 14, 2008 Issue of PRWeek

PRWeek Column

Recent events required better foresight and choice of action

This week's issue is filled with stories of companies and individuals that should have been able to see the issues ahead, but could not - ...

Guest Column

Seeing PR through the eyes of the youth was fascinating

I recently accompanied a group of 37 college students on a fact-finding trip to Atlanta. The purpose of the trip was to provide these students ...

Op-Ed

Sites must tailor to 'Googling moms'

Mothers are known as problem-solvers - whether it's searching for a recipe for a quick meal or a way to stop the kids from fighting. ...

News Analysis

Bear Stearns' silence adds to its downfall

Too slow in reacting to rumors, Bear Stearns lost its reputation and the public's confidence

Corporate Profile

APA develops tools to stay top-of-mind

By taking its message to various audiences, the American Psychological Association stays relevant

Agency Business

Competition for mid-level recruits gains steam

Recruiting the right people at any level is difficult, but at the middle level, the challenge is greater, especially when the competition for talent is ...

Journalist Q&A

Interview: Dana Cowin

Editor-in-chief Dana Cowin has served up Food & Wine Magazine since 1995, expanding its coverage to include elements of lifestyle, entertaining, and trend-spotting.

Media Roundup

Luxury press not affected by recession

The mortgage meltdown and subsequent economic turmoil are having a considerable effect on the pocketbooks of many Americans. As a result, the economy is a ...

Feature

The value of networks

From shared education to global footprints, PR networks bring value to members that extends beyond new-business opportunities.

Focus

Maintaining an optimistic view

This year, PRWeek will visit eight cities where an industry close to that respective region will be discussed. For each event, leading PR pros from ...

Technique

Expanding Web sites helps readership

Updating sites to offer easier and effective tools brings in a broader audience

Campaign

AMP warns kids about meth use

Meth use among Arizona teens is 4.3% - nearly double the national average. Last year, state officials, and funding and community partners, created the Arizona ...

Newsmaker

Feldman brings firm grasp to consulting world

Bob Feldman is not one to follow a predictable path. After an early career in the agency world - highlighted by eight years as CEO ...

Toolbox

New-media messaging tips, employee surveys, and more

How has new media affected the ability to get my messages out in ways that best suit my audience?

Expert Advice

I've been here just a short time, but a great job has arisen elsewhere. How do I approach my boss?

President, strategic recruiting

Media Analysis

Cost-cutting eliminates TV news icons

For years, local TV stations around the US have bought out the contracts of well-regarded veteran newscasters and replaced them with younger, lesser-known faces. With ...

Inside Information

'Vlogging' offers consistency in reaching an audience

The old adage "seeing is believing" has always applied to PR, but the popularity of visual media has turned this clichŽ into strategic reality. Even ...

Critical Hit

'Denver Post' helps DeWalt sales

Who is your client and what are its media goals?

Editorial

Penn's dual role doesn't work for Burson, WPP

Burson-Marsteller CEO Mark Penn and other officials at the agency denied all along that his working two jobs - heading a major PR firm and ...

Fact File

Ford brings the fun to buyers with new experiential parties

Ford Motor Co. recently teamed with House Party to promote its products in a way that lets consumers truly experience the Ford brand - an ...

Launch Pad

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