April 09, 2007 Issue of PRWeek

April 09, 2007 Issue of PRWeek

PRWeek Column

Marketers' goal should be the kind of action 'Idol' motivates

I have never seen Sanjaya, but I know who he is.
 

Guest Column

Intelligent use of time is of the essence for all communicators

Deciding how to maximize time is one of the more challenging questions that PR people face.
 

Op-Ed

Ethics conversation cannot wait

You've all seen the media campaigns that encourages parents to talk to their kids about drugs.
 

APR designation merits recognition

When you seek quality health care, do you look for an accredited hospital that meets national quality standards?
 

News Analysis

Policy groups press for Iran diplomacy

Tactics used to justify Iraq War fuel paranoia of the same thing in Iran - even though action is uncertain
 

Corporate Profile

SAG invests in members through media

Granting press extensive behind-the-scenes access creates an experience that boosts awards viewership
 

Agency Business

To sell or not to sell? That is not the only question

For many self-made PR pros, founding an agency is a dream come true. But when a suitor comes knocking, asking to the buy the firm, ...
 

Journalist Q&A

Interview: Todd Raphael

As editor-in-chief for ERE Media, Todd Raphael directs ERE's print and online publications, which cover recruiting and human resources.
 

Media Roundup

Detroit's relevance goes well beyond auto

Detroit has taken its share of knocks in recent years as the city's economy has been buffeted by the struggles of the Big Three automakers, ...
 

Feature

World-class communications

Avnet's worldwide expansion has led to the evolution of a many-tentacled global PR function.
 

Focus

Dealing in green

Environmentalism is playing a critical role in business objectives and corporate strategy for a growing number of companies.
 

Technique

Creating PSAs that really talk to teens

Online elements are now a necessity for PSA efforts to truly impact teenagers.
 

Campaign

HVB tour is global experience

In Rosenheim, Germany, this past fall, passersby to the local McDonald's would have seen 120 millionaires flipping their own hamburgers. That is, if the event ...
 

BTP builds awareness of data centers' importance

Businesses have concerns and responsibilities that make data storage and management crucial.
 

SNA voting contest touts nutritional lunch options

Taking a cue from the American Idol craze, the School Nutrition Association (SNA), a nonprofit membership association composed of school food-service directors and employees, was ...
 

Newsmaker

Shepardson provides NGOs a passionate partner

SS&K may be characterized as a PR firm, but that designation is not apparent when reviewing the work it does.
 

PR Play of the Week

Knut bears fruit for the Berlin Zoo

Are you addicted to Knut?
 

Toolbox

Producing videos for new media, crisis comms, more

What's involved with producing video for the Internet, podcasts, and other new media outlets?
 

Expert Advice

 

Media Analysis

Joke is on the press at annual DC dinners

Every year, at the invitation of the Gridiron Club, or the Radio and Television Correspondents Association (RTCA), or the White House Correspondents Association, the most ...
 

Inside Information

Patient, physician sites offer valuable audience access

In the last year, healthcare communicators have been playing catch-up when it comes to online monitoring.
 

Critical Hit

 

Editorial

Pet food industry added to confusion over recall

It's been almost four weeks since Menu Foods' dog- and cat-food recall led to confusion and fear among retailers and consumers, prompting many questions and ...
 

Fact File

Sustainability theme touted to diverse NY Auto Show audience

The New York International Automobile Show, considered one of the pre-eminent events in the automotive world, opened April 6 at the Jacob Javits Convention Center ...
 

Media Ups and Downs

Newspapers get boost from Chicago billionaire

EMI, David Gregory, and Omni Hotels
 

Launch Pad

New DiGiorno pizza launch is an ultimate success for Kraft

When Kraft came up with the idea for DiGiorno Ultimate Pizza, it wanted to get the product in freezer cases as soon as possible.
 
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