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April 07, 2008 Issue of PRWeek

PRWeek Column

Shine is an extension of print magazines, not the downfall

Yahoo's recent launch of Shine, a women-focused media portal, is bound to make some magazine publishers nervous.

Guest Column

Apologies simply won't cut it when promises aren't kept

The old aphorism - "Under-promise, over-deliver" - remains timely. But it's never been so relevant as it is now during an age when systems of ...

Op-Ed

Accountability is key in recessions

Over the past several months, headlines all over the world have alerted us to the recessionary fallout from the sub-prime, liquidity, and credit crises; and ...

Social media is crucial for an agency

I spent much of the summer and fall of 2007 assembling my first electronic book on social-media strategy, There Is No Secret Sauce.

News Analysis

Juicy Campus causes a stir with students

At 60-plus colleges, and growing, administrators try to figure out how to handle the gossip site

Corporate Profile

TechnoServe rebrands, clarifies identity

After 40 years of work with global poverty, the nonprofit attempts to reach a new audience

Agency Business

Healthcare brings stability for Bay Area firms

The Bay Area has long been synonymous with tech in the PR industry. But since the devastating tech crash in 2002, many firms have diversified ...

Journalist Q&A

Interview: Scott Hensley

Scott Hensley joined The Wall Street Journal in 2000 as a reporter covering the pharmaceutical industry. After leading the newspaper's coverage of the Human Genome ...

Media Roundup

Spanish outlets grow amidst downturn

The contrast couldn't be more startling. Amid a flood of stories about the struggles of newspapers - including a recent feature in The New Yorker ...

Feature

Global accents

Lenovo's global communications team works together to create a worldwide brand identity through focused messaging.

Focus

Gateway to a continent

Although the PR industry isn't entirely new to South Africa, the market still has room for further development

Technique

Traditional avenues still impact teens

Teens always seem to be online, but many offline options exist to reach this audience

Campaign

Cool Globes takes artistic view

As Cool Globes founder Wendy Abrams discussed the issue of global warming with friends, she realized that there was a lot of talk about the ...

Sergeant's Pet Care starts a riot with flea medication

After six years of research and development, Sergeant's Pet Care Products was set to unveil its breakthrough product in flea, tick, and mosquito control: Sergeant's ...

Embassy lets consumers help keep rooms 'private'

In August 2007, John Lee, VP of brand marketing and communications for Embassy Suites Hotels, was looking to increase brand awareness, so he reached out ...

Newsmaker

Williams gets creative with in-flight 'Pink' bash

Most adults hate the airport. Even if they're excited about a vacation, getting there is often tedious. But for a night, Air New Zealand tried ...

Toolbox

Improving research efficiency, mat release placement, more

Coverage researchWith a growing client list, we are finding that our staff members are spending more time researching coverage opportunities. How can we reduce time ...

Expert Advice

When I interview for a position, how can I determine if it will be a good fit for me?

VP, Makovsky & Company

Media Analysis

Online mags increase videos, readership

While it's no surprise that online magazines are trying to provide fresh content to readers, many publications - most of which are traditionally text-based - ...

Inside Information

RSS feeds provide a broader base to pitch story ideas

Although reporters and editors commonly rely on newswire Web sites as a primary source of story ideas, many are also turning to feed or news ...

Critical Hit

'Times' story helps Maca product

Who is your client and what are its media goals?

Editorial

Efforts must focus more on action than celebrities

Al Gore's $300-million climate change push has been sometimes called an ad campaign.

Fact File

McDonald's makes a play for global youth with new game

McDonald's on March 14 kicked off its media launch for alternate-reality Olympic-themed game, The Lost Ring (TLR), but the game was already in progress, with ...

Launch Pad

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