Irene Chang

 
 

Recent Articles

CIA investigation under way

January 08, 2008

PRWeek's cover story focused on the CIA's scandal involving the destruction of video tapes that showed agency employees using the controversial "waterboarding" interrogation tactics. The Justice Department launched a criminal investigation last week.
 

AnyPlay takes on the iPod

January 07, 2008

Comcast and Panasonic are joining together to launch a co-branded portable digital video player called AnyPlay.

Like the Apple iPod, it shows videos,...
 

Obama, Huckabee win big in Iowa

January 04, 2008

Sen. Barack Obama and former Arkansas Gov. Mike Huckabee have won the Iowa caucuses last night, with Obama garnering 37.6 percent of Democratic delegate support and Huckabee coming away with 34.4 percent of the Republican delegate support (after 86 percent of precincts had reported).
 

HarperCollins, MySpace book a place on teen readers' radar

January 03, 2008

HarperTeen, a HarperCollins Publishers unit, has teamed with MySpace to launch the interactive page MySpace/HarperTeen.
 

Government-targeted efforts, college-market outreach, more

January 02, 2008

What do I need to know about creating a successful PR campaign for companies targeting the government?
 

Online book club bolsters Celestial rebranding push

December 20, 2007

BOULDER, CO: Celestial Seasonings has launched an online book club called "Adventure at Every Turn" to build upon its recent rebranding initiative.
 

Transparency is critical when donating proceeds to charity

December 20, 2007

Goodwill and kindness are in the plenitude during the holidays, and many stores ask customers to donate to nonprofits in need.
 

Jamie Lynn Spears' pregnancy news heard all around the world

December 19, 2007

By now the entire world has heard about Jamie Lynn Spears, the 16-year- old younger sister of Britney Spears’ shocking pregnancy.

USA Today reports...
 

Improving mat releases, digital signage, and more

December 17, 2007

How do I write a mat release that newspapers will pick up?
 

J.K. Rowling's post-Harry Potter work auctioned off for nearly $4 million

December 13, 2007

Looks like the creative mind of J.K. Rowling still had some juices left after squeezing out seven editions of the famous Harry Potter series—easily one...