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Irene Chang
Recent Articles
CIA investigation under way
January 08, 2008
PRWeek's cover story focused on the CIA's scandal involving the destruction of video tapes that showed agency employees using the controversial "waterboarding" interrogation tactics. The Justice Department launched a criminal investigation last week.
AnyPlay takes on the iPod
January 07, 2008
Comcast and Panasonic are joining together to launch a co-branded portable digital video player called
AnyPlay
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Like the Apple iPod, it shows videos,...
Obama, Huckabee win big in Iowa
January 04, 2008
Sen. Barack Obama and former Arkansas Gov. Mike Huckabee have won the Iowa caucuses last night, with Obama garnering 37.6 percent of Democratic delegate support and Huckabee coming away with 34.4 percent of the Republican delegate support (after 86 percent of precincts had reported).
HarperCollins, MySpace book a place on teen readers' radar
January 03, 2008
HarperTeen, a HarperCollins Publishers unit, has teamed with MySpace to launch the interactive page MySpace/HarperTeen.
Government-targeted efforts, college-market outreach, more
January 02, 2008
What do I need to know about creating a successful PR campaign for companies targeting the government?
Online book club bolsters Celestial rebranding push
December 20, 2007
BOULDER, CO: Celestial Seasonings has launched an online book club called "Adventure at Every Turn" to build upon its recent rebranding initiative.
Transparency is critical when donating proceeds to charity
December 20, 2007
Goodwill and kindness are in the plenitude during the holidays, and many stores ask customers to donate to nonprofits in need.
Jamie Lynn Spears' pregnancy news heard all around the world
December 19, 2007
By now the entire world has heard about Jamie Lynn Spears, the 16-year- old younger sister of Britney Spears’ shocking pregnancy.
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Improving mat releases, digital signage, and more
December 17, 2007
How do I write a mat release that newspapers will pick up?
J.K. Rowling's post-Harry Potter work auctioned off for nearly $4 million
December 13, 2007
Looks like the creative mind of J.K. Rowling still had some juices left after squeezing out seven editions of the famous Harry Potter series—easily one...
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