Irene Chang

PR pros are increasingly interacting with beauty bloggers, now that more are adopting video capabilities to provide a better look at how products are used.

With recent incidents of food poisonings caused by contaminated beef, spinach, and lettuce, consumers have become increasingly concerned about the safety of the food supply chain.

How do I develop a product launch strategy that works?

Professional athletes aren't the only celebrities receiving scrutiny over their use of illegal steroids, a new investigation revealed.

Where do I begin when delving into online media on behalf of clients?

Tina Brown, the former editor of Vanity Fair and The New Yorker, has a new book coming out: The Clinton Chronicles. Starring the former president and his Hillary, Doubleday is scheduled to publish the book in 2010, Reuters reports.

Wellness Week kicks off on January 13th, just as health and fitness are on top of everyone’s minds (New Year resolutions anyone?). In Saks Fifth...

Health and wellness are on the top of everyone's mind as the new year begins.

The Hollywood Foreign Press Association announced through email that the Golden Globes will be replaced by a live news conference announcing the winners. Twenty...

For the launch of Paris Hilton's fourth fragrance, Can Can, Parlux Fragrances wanted to focus on the product message and overcome any negative perceptions of Hilton based on recent personal challenges.