iPad

The PR Week - March 9, 2012

March 09, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss WCG's restructuring; the results of BMW's RFP process; comms leader exits Thomson Reuters; H&R Block's new content strategy agency; staff cuts at Ogilvy; and the new iPad.

Zite gives magazine readers more of the news they're searching for

Beth Krietsch June 01, 2011

Inner Circle Labs was looking for a way to draw attention to Zite's "personalized magazine" news aggregation iPad app.

The secret to magazine success on a tablet is clear and simple

Chris Wilkes March 01, 2011

Apple's introduction of the iPad has truly excited the magazine community.

FDA approves radiology app for doctors

Jaimy Lee February 07, 2011

The FDA approved a radiology app for the iPhone and the iPad, allowing physicians to view MRI, CT, and PET patient scans on the mobile devices.

Medical sales go mobile with the iPad

Jaimy Lee December 09, 2010

Medical device and pharmaceutical companies are increasingly equipping their sales forces with iPads.

General Mills brings Que Rica Vida to the iPad

Kimberly Maul October 08, 2010

General Mills launched an iPad app for its Que Rica Vida program, offering users more than 900 Latin-inspired recipes in Spanish. The app, Que Rica Vida Recetario, is available for free.

Time prepares for relaunch of iPad application

Christina Donnelly June 15, 2010

Time will be revising its iPad application, despite its initial release in early April. The organization will be conducting a major overhaul in the application's interface and capabilities.

PR pros must view Apple's iPad as a true game-changer

May 01, 2010

The lines stretching out of Apple stores and onto the streets on April 3 bore testament to the enormous power of the iconic Steve Jobs-led brand and the excitement and anticipation generated by the launch of the company's new iPad product.

Journalist Q&A: Lance Ulanoff, Editor-in-chief and SVP of content, PCMag Digital Network

Kimberly Maul April 16, 2010

Lance Ulanoff, editor-in-chief of PC Mag, oversees content for the entire PCMag digital network and was a part of the team that brought PC Magazine fully online in 2009.

WSJ: Apple to expand iPhone market

Aarti Shah March 30, 2010

As enthusiasts gear up for the iPad to go on sale this weekend, there's more chatter about Apple significantly expanding its market share.

Apple scrambles as iPad debut nears

Kimberly Maul March 18, 2010

As the April 3 release date for the Apple iPad nears, the company is scrambling for more content deals to go with the device, the Wall Street Journal reported.