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International

Surround Group adds agency partners in Europe, Japan

Lindsay Stein May 23, 2012

LOS ANGELES: The Surround Group, an international alliance of PR, social media, and digital marketing firms, has added agencies in Europe, Japan, and Canada.

Tommy Bahama selects Burson as international AOR

Lindsay Stein May 14, 2012

NEW YORK: Retail company Tommy Bahama has named Burson-Marsteller its international AOR to raise brand recognition as it enters Asian markets.

Edelman launches Periscope market entry offering

May 10, 2012

WASHINGTON: Edelman launched the Periscope offering on Thursday. The service will provide research, communications, and stakeholder engagement counsel and execution to companies entering foreign markets.

Aston Martin names Porter Novelli AOR in China

Brittaney Kiefer April 02, 2012

NEW YORK: Luxury car brand Aston Martin has selected Porter Novelli as its AOR in China after an RFP process.

World will gather at 'Jewish Davos'

Brittaney Kiefer April 01, 2012

More than 4,000 political leaders, businessmen, scientists, academics, and artists will gather in Jerusalem in June for the fourth Israeli Presidential Conference.

Video: Robyn de Villiers, Arcay Burson-Marsteller

Steve Barrett March 16, 2012

PRWeek's Steve Barrett speaks with Robyn de Villiers, chairman of Arcay Burson-Marsteller, about PR opportunities in Africa.

Bender/Helper, Indigo Pearl launch Surround Group

Lindsay Stein February 23, 2012

LOS ANGELES: Bender/Helper Impact and Germany-based Indigo Pearl have teamed up to create The Surround Group, an international alliance of PR, social media, and digital marketing firms.

IPG acquires Nicole Weber, adds firm to Golin network

Lindsay Stein January 19, 2012

CHICAGO: Interpublic Group has acquired German consumer lifestyle agency Nicole Weber Communications, which it will add to GolinHarris' European network.

Brand USA to fight negative perceptions about US travel

Chris Daniels November 11, 2011

Brand USA, the public-private partnership charged with promoting travel to the US, will challenge a range of perceptions about visiting the country when it launches a $200 million integrated campaign next year.

America rebrands to drive tourism

Brittaney Kiefer November 07, 2011

The organization responsible for driving international tourism to the US has rebranded under a new name: Brand USA.

International awareness piqued for The Polo Life

Tanya Lewis August 19, 2011

Elliott Stares Public Relations helped create a campaign to generate worldwide media coverage around The Polo Life's sand polo event.

Tourism PR heats up this summer

Chris Daniels July 29, 2011

International tourism boards are hiring PR agencies at a rapid pace this summer to better appeal to US travelers, particularly in countries facing perception problems.

CEO Q&A: Don Browne, president, Telemundo

Kimberly Maul September 01, 2010

Telemundo president Don Browne talks to Kimberly Maul about changes at the Spanish-language network and how comms serves as his "wingman"

New MAC makeup can't cover blemish

Alexandra Bruell September 01, 2010

Finding inspiration in female murder capital Ciudad Juarez, Mexico, is like choosing to start smoking after watching the American Legacy Foundation's "Shards of Glass" campaign.

A glimpse at global PR education

Bruce Berger August 20, 2010

Public relations is a global profession, and the number of PR students, teachers, and education programs worldwide continues to grow.

Is it Barcelona or bust for PR measurement?

Sheelagh Doyle August 06, 2010

In June, PR leaders from over 30 countries met at the second European Summit on Measurement in Barcelona and agreed on global standards and practices to measure and evaluate PR.

Tetris reaches record awareness level as it marks 25th anniversary

Tanya Lewis August 01, 2010

Blue Planet Software is the exclusive licensing agent for The Tetris Company. Created by Alexey Pajitnov in the Soviet Union in 1984, Tetris was owned by the Soviet government until the mid-1990s.

The American Jewish Committee exhibits the power of community

Kimberly Maul August 01, 2010

The American Jewish Committee of San Francisco partnered with various nonprofits to present "The Jews in Modern China" from February 24 to May 16, 2010. Located at the Officers Club Exhibit Hall at the Presidio in San Francisco, the exhibit showcases the ties between the Jewish and Chinese communities.

Tablet computers herald new age for magazine publishers

August 01, 2010

Apple may have sullied its reputation with the botched response to problems with the iPhone 4, but the iPad tablet computer continues to blaze a trail and establish a new medium that will have widespread repercussions for publishing, communications, and marketing.

Focus on astroturfing spurs need to ensure authenticity

Jaimy Lee August 01, 2010

Communicators have increasingly turned to grassroots programs to engage and activate stakeholders over the past two years, as policymakers in Washington assess issues ranging from healthcare reform to climate change.

Political, business leaders must epitomize the strength of compromise

Debra Cabral August 01, 2010

Washington has been in full swing this summer, playing the blame game rather than solving our nation's problems.

India develops $35 tablet computer

Christina Donnelly July 26, 2010

India's human resource development minister Kapil Sibal unveiled the world's cheapest "laptop" last week. The touch-screen computing device, designed for students, costs a mere $35.

iPhone 4 set to debut in 17 more countries

Christina Donnelly July 26, 2010

Apple announced its controversial iPhone 4 model will go on sale in 17 additional countries on Friday, July 30.

Journalist Q&A: Steven Gutkin, oil spill editor, The Associated Press

Jaimy Lee July 16, 2010

Steven Gutkin has been with The Associated Press since 1990 and for the past six years has served as bureau chief for Israel and Palestinian territories.

Apple comms under microscope

Kimberly Maul July 16, 2010

Consumer Reports' review of the iPhone 4 is the latest in a series of setbacks around the debut of Apple's latest smartphone.

Mamas & Papas chooses Mullen as AOR

Alexandra Bruell July 12, 2010

BOSTON, MA: Mamas & Papas hired Mullen as US AOR, following a competitive RFP process that began in February.

Nonprofits discover power of social media fundraising

Chris Daniels July 01, 2010

For the past few years, nonprofits have used social media to build engagement around their causes. But, more recently, they have started using social and digital media to directly drive fundraising communications.

CMO Q&A: Eric Pearson, CMO, InterContinental Hotel Group

Alexandra Bruell July 01, 2010

Eric Pearson of InterContinental Hotel Group talks to Alexandra Bruell about global travel crises, social media, and mobile marketing.

Journalist Q&A: Jeremy Schaap, reporter, ESPN

Kimberly Maul July 01, 2010

Jeremy Schaap, the reporter for ESPN who will be covering the World Cup, speaks to Kimberly Maul about reporting on the soccer tournament, tackling in-depth stories, and how he uses social media as a consumer.