Internal Communications

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.
 

Habits: Rob Flaherty, president, Ketchum

Rob Flaherty July 01, 2009

Flaherty shares his morning ritual, must-reads, first PR job, and more.
 

Sometimes you just have to be there to best serve a client

Rose Gordon July 01, 2009

I recently read an article in the Sunday Business section of The New York Times that pondered the meaning of location in a digital age.
 

Sitrick aids HVM in Extended Stay bankruptcy filing

Tonya Garcia June 25, 2009

SPARTANBURG, SC: Sitrick and Company is providing communications services for HVM LLC related to the June 15 Chapter 11 filing by Extended Stay Hotels.
 

Zicam makers using social media to communicate with consumers

Jaimy Lee June 19, 2009

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.
 

McKinsey fires a warning at CCOs

Bob Feldman June 19, 2009

McKinsey & Co. has just fired a warning shot across the desks of CCOs.
 

Study: CEOs can restore reputations with internal comms

Frank Washkuch June 16, 2009

NEW YORK: A majority of executives believe that CEOs trying to restore their - or their companies' - reputations do not help themselves by using social media or making themselves more available to the press, according to a study by Weber Shandwick and KRC Research.
 

Shields promotion leaves top comms slot vacant at NBC Universal

Frank Washkuch June 16, 2009

NEW YORK: NBC Universal has promoted Cory Shields to EVP for global policy strategies and alliances.
 

GMAC's Proia promoted to CCO

Tonya Garcia June 16, 2009

DETROIT: Gina Proia was promoted to VP and chief communications officer (CCO) of GMAC Financial Services, effective immediately.
 

Op-Ed: Solid friendships fuel solid business

Ann Subervi June 15, 2009

Burning bridges: an expression synonymous with "point of no return." This saying is typically used when a relationship becomes irreparable.
 

Internal comms can boost companies' environmental innovation

Kyle Cahill June 12, 2009

'Marketing should never be involved in sustainability strategies until the very end.' I heard those words recently from a senior environmental manager at a sustainability conference in Chicago.
 

Eli Lilly names Peterson SVP of corporate affairs and comms

Jaimy Lee June 09, 2009

INDIANAPOLIS: Eli Lilly tapped Bart Peterson, a former two-term mayor of Indianapolis, as SVP of corporate affairs and communications, effective June 22.
 

'Globe' management imposing 23% pay cut

Frank Washkuch June 09, 2009

BOSTON: After The Boston Globe's largest union narrowly voted to reject $10 million in annual pay and benefit cuts on June 8, the newspaper's management said it will impose a 23% wage reduction next week.
 

Yahoo hires Rubart for executive comms

Aarti Shah June 08, 2009

SUNNYVALE, CA: Yahoo has hired Colleen Rubart, senior manager of media relations/corporate communications at Autodesk, as a senior manager of its executive communications.
 

IPG to buy back $750 million in debt

Frank Washkuch June 08, 2009

NEW YORK: The Interpublic Group announced June 8 that it will buy back up to $250 million in debt this year, as well as $500 million of a total of $700 million in notes that are due in 2010 and 2011. IPG's purchase offer expires July 6, 2009.
 

PR pros need to ask tougher questions of journalists

Julia Hood June 05, 2009

A cherished convention in the industry is the journalist panel, an event where PR people pay good money to listen to a bunch of reporters tell them how much they dislike working with PR people.
 

Havas shareholders renew terms for CEO

Kimberly Maul June 03, 2009

PARIS: Havas shareholders renewed the terms of office for the holding company's CEO, Fernando Rodés Vilà, at the annual shareholder meeting on Wednesday.
 

Economic pressures and shifting media landscape boost comms' leadership role

Aarti Shah June 01, 2009

The failing economy has been an unexpected boon for communicators. The scrutiny companies confront every day, combined with social media minefields, has helped strengthen communications' role at organizations.
 

CA is ready to speak positively

Frank Washkuch June 01, 2009

After Sanjay Kumar, former CEO of CA, was indicted on financial fraud charges in 2004, the top communications priority was to respond to negative press. A few years later, CA focuses on spreading positive news.
 

CMO Q&A: Christa Carone, Xerox

Nicole Zerillo June 01, 2009

Xerox's Christa Carone speaks with Nicole Zerillo about the value of PR and how she measures individual success
 

More b-to-b companies find that social media is an essential business platform

Kimberly Maul June 01, 2009

Social media has changed the way companies interact with the average consumer.
 

PR's future in digital on the line

Aarti Shah June 01, 2009

Facing competition from other disciplines, PR is fighting to keep, and grow, its piece of the digital pie.
 

Are fixed monthly retainers the best billing option for PR agencies?

Sean Cassidy, Steve Cody June 01, 2009

DKC's Sean Cassidy and Peppercom's Steve Cody debate the issue of fixed monthly retainers
 

The peril of people pleasing

Don Spetner June 01, 2009

If any of you have been to therapy (and if you haven't, schedule an appointment immediately), you've likely heard the phrase "pleaser."
 

Measurement Roundtable 2009: Defining value

Tonya Garcia, Erica Iacono June 01, 2009

Be it tactics, investment, or integration, the measurement conversation continues to fundamentally change.
 

Down time presents valuable opportunity to kick up your agency's game

Dan Orsborn May 29, 2009

While there are still new-business opportunities floating around out there, they are fewer and of generally less size than in years past.
 

The importance of attribution (or why 'says who?' matters)

David Allan May 29, 2009

Talk is cheap, and especially so these days with rise of the Internet. Do we really know who said what, and if what we read is true?
 

Strong agency-client relationships are powered by individuals

Julia Hood May 29, 2009

Last week I introduced the topic of great clients, and I'll be focusing on various aspects of that theme over the next several issues.
 

Burger King revamps intranet to drive connectivity

Nicole Zerillo May 28, 2009

MIAMI, FL: Burger King Corp. recently revamped its global intranet, BK Gateway, to create better connectivity between the company and its key stakeholders.
 

Nonprofits offer a lesson in doing more with less

David King May 27, 2009

About 300,000 mass layoffs a month have left the remaining PR professionals in a precarious position.
 

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