Internal Communications

PR agency owners, executives must be mindful of unexpected 401(k) risks

Michael Lasky March 19, 2010

Many PR firms sponsor the ever-popular 401(k) plan, aimed at helping employees save money for a financially secure retirement.
 

Pierpont counsels Blockbuster amid bankruptcy rumors

Erica Morris March 19, 2010

DALLAS: Blockbuster consulted with Pierpont Communications this week as the entertainment chain faced media reports that it may file for bankruptcy in the near future.
 

What are the benefits of transferring to another global office of my agency?

Shari Roberts March 16, 2010

A PR professional is more or less always in motion, but the opportunity for that to extend beyond the boundaries of an office or cubicle can be priceless.
 

GM reaches out to employees in 'Plant Tour' initiative

Chris Daniels March 02, 2010

DETROIT: General Motors is seeking to better engage its employees and their families - in the past, some of its best brand ambassadors - with a "Vehicle Plant Tour."
 

Understanding your staff is the first step in its retention

March 01, 2010

Agency leadership has long talked about the need to retain top talent, whether through financial incentives, training programs, or even sabbaticals.
 

Southwest solves duplication problem with restructuring

Erica Morris March 01, 2010

When Southwest Airlines' VP of communication and strategic outreach Linda Rutherford decided to reorganize her team last fall, it was with an aim of streamlining the department's work.
 

As it relates to social media, corporate reps aren't getting the right message

Eric Bovim March 01, 2010

In Washington, DC, a city so defined by bureaucracy, it's no surprise professional practitioners are often mired in conservative practices.
 

The PR world must include more than "people persons"

Aarti Shah March 01, 2010

In her blog, Dushka Zapata, an EVP at Ogilvy Public Relations, recently - and boldly - announced that she's an introvert.
 

How can new parents advocate for themselves to facilitate a successful transition back into the workplace?

Laura Smith February 25, 2010

With new and often overwhelming responsibilities, the need to shift priorities and redefine personal balance can make the transition into working parenthood really difficult.
 

Avoid employee invasion-of-privacy claims with updated tech guidelines

Michael Lasky February 05, 2010

24/7 is the new (or, in our industry, not so new) 9 to 5. Everyone has Blackberrys or other smartphones - often issued by their employer.
 

Makovsky & Co aligns with India-based agency

Alexandra Bruell February 01, 2010

NEW YORK: Makovsky & Co. formed a strategic alliance with Mumbai-based Concept Communication.
 

Big decisions over a cup of coffee

Don Spetner February 01, 2010

Don Spetner on how Styrofoam cups offer a glimpse into big-company DNA
 

Brown leads comms charge for Yahoo comeback

Aarti Shah February 01, 2010

Yahoo's head of communications Eric Brown takes on the arduous task of making the company relevant in a landscape that has become increasingly competitive.
 

1-800-FLOWERS brings consistency to its messaging

Erica Morris February 01, 2010

When 1-800-FLOWERS' Yanique Woodall was promoted from director to VP of enterprise PR last November, the move coincided with changes for the communications team as a whole.
 

Dell goes mobile to bolster its employee engagement

Erica Morris February 01, 2010

As a global company, Dell's communications team deals with releasing technology information to consumers on a daily basis.
 

Firms quantify the bottom-line value of social media activity

Kimberly Maul February 01, 2010

Though corporations are beginning to track sales or page views tied to social media activity, PR agencies are still figuring out how much digital and social media work impacts their bottom lines.
 

Habits: Monica Mitro, EVP of PR, Victoria's Secret

February 01, 2010

Monica Mitro, EVP of PR at Victoria's Secret, talks about her first PR job and mentor. She also divulges what's in her office drawer.
 

What we can do better to diversify the PR Industry

Lori George Billingsley January 29, 2010

Over 20 years ago, I entered the PR profession immediately following undergraduate school at Howard University in Washington, DC.
 

How can my follow up to an interview make an impression?

Tara Lilien January 28, 2010

It is said that first impressions are the most lasting ones.
 

How should I present both online and print media placements during an interview?

Heather Flynn January 27, 2010

Sharing the results you have achieved is a critical piece of the interview process. There are a variety of ways you can do this.
 

Davos challenges our view of a 'stakeholder'

Rob Flaherty January 25, 2010

As the World Economic Forum's annual meeting convenes this week in Davos, Switzerland, the snow-shrouded gathering of business and political leaders, some may find it an easy opportunity to shine a light on the pros and cons of capitalism.
 

Enfatico's failure has benefits for PR

Aarti Shah January 22, 2010

When Enfatico announced last week that it would break apart the firm, the decision seemed to validate industry skeptics who speculated the all-in-one agency experiment was doomed from the start.
 

Leo Burnett names new corporate comms VPs

Erica Morris January 11, 2010

CHICAGO: Leo Burnett named Patti Temple Rocks EVP and global director of corporate communications, effective January 19.
 

Increase results by 'merchandising' existing client content

Michael Shmarak January 08, 2010

All too often, PR agencies "throw out" deliverables—remember the time spent on securing results that meant everything to your client? How are they using it these days?
 

Abolish roadblocks to your team's success

Julia Hood January 08, 2010

During a period of widespread salary freezes, lean teams, and the decline of employee perks, one might assume that engendering greater productivity out of employees is a near-impossible feat.
 

Is maintaining a standalone digital practice still preferable for an agency?

January 01, 2010

Burson-Marsteller's Tony Telloni and Ken Makovsky of Makovsky & Co. debate the merits of maintaining a standalone digital practice.
 

Tyrants can only manage for so long

Don Spetner January 01, 2010

In every company I've ever worked for, there was at least one sociopath in a senior management role.
 

AMD strengthens internal dialogue with realignment

Erica Morris January 01, 2010

When AMD restructured its communications team in late 2008, it was with a goal of streamlining internal dialogue.
 

Sense of self helps companies emerge from times of struggle

Ray Jordan January 01, 2010

In the time since I chaired The Arthur Page Society's annual meeting, "Values Under Stress," I have been asked by members of our profession to describe what takeaways I gleaned from the diverse sessions.
 

Setting the right pace in 2010

Julia Hood December 18, 2009

Bye bye, 2009. We won't miss you. Enjoy the holiday season, people, because next year brings new challenges to the profession that will demand all of our collective attention and resources.
 

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