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Internal Communications

Measure employee engagement by staff actions

Michael Bayer, Cohn & Wolfe December 22, 2011

Is employee engagement a useful goal for internal comms? The answer appears to be no.

Corporations focus on career development: study

Danielle Drolet December 15, 2011

NEW YORK: Multinational companies are evolving their employee programs to focus more on career development and brand mission versus on-site perks, according to a study conducted by the Great Place to Work Institute and Burson-Marsteller.

Edelman's Shaw takes new diversity, inclusion role

Danielle Drolet September 02, 2011

NEW YORK: Edelman has created a new VP of US diversity and inclusion role and installed Zing Shaw, former VP of human resources, in the position.

How do you best engage employees about corporate/internal CSR efforts?

September 01, 2011

When deciding to allocate resources to corporate CSR efforts, employee engagement and alignment with core business strategies are key.

Edelman's Smith moves to AMEX for diversity role

Danielle Drolet August 17, 2011

NEW YORK: American Express has hired Latraviette Smith, former SVP of global communications for Edelman, as VP of global diversity and inclusion.

Video: Todd Hansen, O'Malley Hansen Communications

Steve Barrett August 12, 2011

Todd Hansen, principal at O'Malley Hansen Communications, speaks about the importance of internal communications in light of the economic downturn.

There's no substitute for doing your homework

Eileen Sheil, Cleveland Clinic July 22, 2011

We've all received a dreaded call from a reporter on an issue that impacts the organization.

KFC gets creative with internal comms

Ilya Leybovich June 29, 2011

LOUISVILLE, KY: KFC has created the position of Chief Chicken Officer for the launch of its new cook certification program, intended to help maintain food quality.

What employee engagement means for new PR pros

Bruce Berger, University of Alabama June 03, 2011

It's an old joke. When a company president is asked how many employees work at his company, he responds, "About half of them."

The antidote to combat your employees' resistance to change

Monica Lin-Meyer, Waggener Edstrom June 01, 2011

Recently, a nationally recognized company found itself at odds with its workforce.

Creating trust inside your company

Mark Shadle, Zeno Group May 06, 2011

In meetings with corporate communications executives, I've noticed a recurring question: how can they communicate with their employees in an authentic voice, creating an environment of trust?

Discovery implemented crisis plan when dealing with gunman

Kimberly Maul September 14, 2010

SILVER SPRINGS, MD: On September 1, a lone gunman named James Jay Lee entered the headquarters of media company Discovery Communications, and Discovery was able to put into action its crisis communications plan.

A seat at the top table must not be cause for complacency

July 01, 2010

There has been a lot of talk recently, not least in the pages of PRWeek, about how PR and communications is finally on the front foot and being given credit for the uniquely useful and essential contributions it makes at all levels of companies and organizations.

Org Chart: CDC boosts comms by combining offices

July 01, 2010

When Dr. Thomas Frieden came on as the new director of the Centers for Disease Control and Prevention (CDC) in June 2009, the entire agency went through an organizational improvement process, including the communications function.

Listening to staff will help leaders stem a war for talent

Keith Burton July 01, 2010

When our economy collapsed in 2008, companies cut jobs, froze pay, and eliminated training and development programs.

The quantified SWOT: Try it, you'll like it

Bob Feldman June 25, 2010

We've all been through SWOT exercises and, if you're like me, you've often wondered if the process - sometimes painstaking and laborious - really yields actionable insight.

PR pros' broad talents enable them to excel in myriad roles

Jack Bergen June 01, 2010

Why is a PR pro heading Alcoa's HR? Why not?

Procurement and PR partner

Tanya Lewis June 01, 2010

Procurement is playing a growing role in PR agency selection and management, driving the two sides to not just get along, but also work together.

PRSA members contest APR requirement

Alexandra Bruell May 10, 2010

NEW YORK: A group of PRSA members has introduced a joint effort to remove the organization's requirement for its board members and officers to have an APR accreditation to hold office.

Staff departures don't necessarily mean loss of clients

Julia Hood May 07, 2010

Senior agency defections make great PRWeek stories and are marvelous fodder for industry chatter.

I was fired from my last job. How do I address that on a job interview?

Jane Waldman May 03, 2010

During the interview process, you are going to at some point be asked why you left your last job.

Past lessons learned help PR better handle current recession

Julia Hood May 01, 2010

As September marks the start of the new academic year, the Agency Business Report signifies the start of the new year for PR firms.

Employee involvement vital to success in sustainability

Chris Daniels, Erica Iacono May 01, 2010

Last month, Verizon launched an employee communications campaign designed in part to generate ideas on how the company can improve its sustainability efforts.

Org Chart: Additions to staff bolster Scholastic's digital development

Erica Iacono May 01, 2010

Scholastic has been making great strides of late in digital and social media.

The view from women CEOs

Tanya Lewis May 01, 2010

They may have all had different entrees in and trajectories through the business, but for more than two decades, each of the following five women has significantly impacted the industry.

Phantom equity has real advantages for owners and employees

Michael Lasky April 30, 2010

Keeping the critical second-tier management motivated is especially important for PR firms, as these executives typically have front-line responsibility for maintaining important client relationships.

Corporations must catch up with consumers on social media

Steve Barrett April 16, 2010

I recently spoke to a senior agency boss who relayed an educational story regarding her IT department.

US VP of PR: Toyota needs 'to come clean'

Jaimy Lee April 08, 2010

The US head of PR for Toyota sent an e-mail to another executive in January, saying the company needed "to come clean" because it wasn't "protecting our customers by keeping this quiet," according to multiple news reports.

How can employees most effectively use internal social media tools?

Steven Cody April 06, 2010

The best organizations know that internal use of social media can provide more efficient communications across multiple departments, offices, and geographies.