Integration

Competing for the PR dollar

Chris Daniels September 01, 2011

Ad agencies are offering PR services as part of the integrated solutions clients are increasingly demanding.

Agency network of the future takes shape

Steve Barrett February 18, 2011

Since our focus is on PR agencies at the moment, due to our ongoing gathering of data for PRWeek's annual Agency Business Report, it's worth looking again at what the agency network of the future will look like.

Kimberly-Clark goes off the tube to boost green platform

Alexandra Bruell February 01, 2011

In launching Scott Naturals Tube-Free toilet paper, Kimberly-Clark extended the Scott Naturals "Green Done Right" platform.

Zurich Financial Services expands branding campaign

Kimberly Maul September 08, 2010

ZURICH, SWITZERLAND: Zurich Financial Services is expanding its consumer-facing integrated campaign, HelpPoint, with increased digital outreach and the launch of the latest version, Insights.

Ad agency takes top PR prize

Diana Littman Paige June 23, 2010

Last night was the first Cannes Lions award ceremony of 2010. It also marked the second year PR Lions were awarded.

Q&A: James Kelly, creative director at GolinHarris

Kimberly Maul May 19, 2010

James Kelly, creative director at GolinHarris, speaks to PRWeek about his new position and what it means for the agency.

Golin promotes Idil Cakim to SVP

Kimberly Maul April 02, 2010

NEW YORK: GolinHarris promoted Idil Cakim to SVP.

Expert Q&A: Renee Blodgett, CEO and founder, Magic Sauce Media

Erica Morris February 03, 2010

Renee Blodgett founded Blodgett Communications, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.

Fahlgren acquires Edward Howard

Erica Morris January 14, 2010

COLUMBUS, OH: Fahlgren, Inc. will acquire Edward Howard & Co.

PRSA's merger of multicutural division causes rift

Erica Morris December 28, 2009

NEW YORK: Some members are disputing the Public Relations Society of America (PRSA) decision to integrate its Multicultural Communications Section (MCS) into its Diversity Committee. Last week, PRSA said it would combine the units due to a failure of the multicultural section to meet financial and other benchmarks.

Signature Travel Network expands work with Myriad Marketing

Kimberly Maul November 25, 2009

MARINA DEL REY, CA: Signature Travel Network, a member-owned, travel cooperative, expanded work with its marketing agency, Myriad Marketing, into the PR area.