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Integrated Marketing

Mexico drives tourism with humor and hidden cameras

Lindsay Stein February 01, 2012

In November 2011, the Mexico Tourism Board launched the "Mexico Taxi Project" to engage US consumers in an authentic and humorous way.

Connecticut kicks off two-year initiative

Lindsay Stein January 16, 2012

HARTFORD, CT: The state of Connecticut has launched a two-year marketing initiative to improve its brand positioning and appeal as a tourism destination.

Robitussin eases consumer confusion with 'Simple Acts'

Lindsay Stein December 01, 2011

Pfizer's Robitussin brand is engaging consumers this winter with "100,000 Simple Acts of Relief," a 100-day campaign to uncomplicate cold and flu season.

Whataburger shows off customer interviews

Lindsay Stein October 07, 2011

SAN ANTONIO: Fast-food company Whataburger will launch an integrated marketing campaign next week focused on consumer story-telling.

Earned media's day has come and PR must take advantage

Peter Granat, Cision North America October 01, 2011

The social Web has pushed earned and owned media into the forefront of the marketing conversation.

Fleishman pitches Perdue as a fully integrated agency

Lindsay Stein August 03, 2011

NEW YORK: Fleishman-Hillard is looking to expand from its role as Perdue Farms' marketing PR and social media AOR into providing consolidated advertising, digital, and social media representation for the company.

HP invests in social, PR for brand campaign

Alexandra Bruell February 11, 2011

PALO ALTO, CA: HP is launching its largest global integrated marketing campaign for technologies within its Personal Systems Group (PSG), including its Beats Audio music technology and a TouchPad tablet.

Seventeen launches campaign in search of "real" cover girl

Alexandra Bruell February 01, 2011

NEW YORK: In response to readers' "renewed interest in authenticity," Seventeen magazine decided to reinvent its cover model contest of the past with a search for a "real girl."

Kimberly-Clark goes off the tube to boost green platform

Alexandra Bruell February 01, 2011

In launching Scott Naturals Tube-Free toilet paper, Kimberly-Clark extended the Scott Naturals "Green Done Right" platform.

Cook & Schmid hired by Silicon Biosystems

Lindsey Siegriest December 30, 2010

SAN DIEGO: Cook & Schmid was hired by Italian molecular and biology technology company Silicon Biosystems to help launch its US operation.

Dearfoams social media effort targets younger crowd

Alexandra Bruell November 11, 2010

PICKERINGTON, OHIO: National slipper brand Dearfoams is introducing its first significant social media push as part of its integrated "Dearfoams Fairy" holiday marketing effort.

Five elements drive winning digital campaigns

Jim Weiss November 03, 2010

Communications is becoming increasingly integrated and uses every possible tool or medium, new and old, to transmit information so people can make more informed decisions.

How PR can win the digital war

Erica Iacono October 29, 2010

As many of you know, I'm sort of sick to death of the PR industry talking about why it's best equipped to handle social media for clients.

Edelman launches integrated marketing unit

Jaimy Lee October 04, 2010

NEW YORK: Edelman launched an integrated marketing business unit, which it said can compete with boutique marketing firms.

Social Media Survey 2010: The social connection

Chris Daniels September 01, 2010

Marketers have become more comfortable with social media tools, but progress can still be made.

NASCAR seeks CCO for new comms structure

Kimberly Maul August 30, 2010

DAYTONA BEACH, FL: NASCAR is restructuring its communications under an integrated marketing communications department, and is searching for a CCO.

Dell pushes tech services with new campaign

Kimberly Maul June 15, 2010

PLANO, TX: Dell launched "Wide Open," an integrated marketing campaign introducing its new tech services division, this week.

Old Spice gets adventurous with latest product launch

Alexandra Bruell June 01, 2010

In mid-March, P&G's Old Spice launched a line of subtle-scent deodorants and antiperspirants, a departure from its standard potent scents aimed at 15- to 34-year-old men.

Skyy remains for a second round with 'Sex and the City'

Aarti Shah May 01, 2010

Skyy Spirits teamed with Sex and the City for its 2008 movie, in a partnership that Dave Karraker, director of PR and events at Skyy, calls "successful beyond belief."

Agency Business Report 2010: Road to recovery

Erica Iacono May 01, 2010

Following a year in which client budgets and agency revenues decreased, industry heads are cautiously optimistic about the outlook for 2010.

Survey shows ownership of social media still undecided

Sheelagh Doyle April 29, 2010

LANHAM, MD: The lines between the PR and marketing departments are blurring, but ownership of social media and blogging still remains undecided, according to a survey released by Vocus.

Hanes touts sustainability in branding campaign

Rose Gordon March 25, 2010

WINSTON-SALEM, NC: Hanes introduced an integrated campaign March 25, marking the first time that the brand has made a public push to talk about its sustainability efforts.

Puerto Rico seeks to boost image of its rums

Alexandra Bruell February 19, 2010

NEW YORK: Rums of Puerto Rico, a division of the government-owned Puerto Rico Industrial Development Company, launched a US marketing campaign called "Reflections," which aims to elevate the image of rum in its key New York, Miami, and Washington, DC, markets.

AeroMexico expands works with Paco Communications

Kimberly Maul February 09, 2010

CHICAGO: AeroMexico tapped Paco Communications as its US and international PR AOR, after working with the agency on advertising and e-marketing since May 2009.

PR pros have an opportunity to shape social media's future

Scott Monty February 01, 2010

In the coming year, we'll see a number of opportunities that will allow social media to become more aligned with the efforts of PR pros.

International Cricket Council issues RFP

Kimberly Maul January 25, 2010

DUBAI, UAE: The International Cricket Council (ICC) issued an RFP for an official marketing, communications, advertising, and media agency for the ICC Cricket World Cup 2011.

Census campaign focuses on messaging, minority communities

Kimberly Maul January 15, 2010

WASHINGTON: The Census Bureau unveiled its four-month marketing campaign for its 2010 Census this week, integrating advertising, social media, experiential marketing, and more.

Enfatico PR folds into AxiCom

Aarti Shah January 12, 2010

SAN FRANCISCO: Enfatico's PR division is being folded into AxiCom, a European tech and telecommunications firm that is part of the Cohn & Wolfe Group.

Waterford takes a youthful approach to revive its brand

Aarti Shah January 01, 2010

After being pushed to the brink of bankruptcy early last year, Waterford Crystal desperately needed to reinvigorate its brand. It launched its first campaign last fall after WWRD Holdings purchased it in April.