Insurance

NC Blue Cross relaunches 'scapegoat' campaign

February 10, 2012

CHAPEL HILL, NC: Blue Cross and Blue Shield of North Carolina has relaunched a controversial campaign that emphasized insurance companies are not the sole reason for increasing healthcare costs.
 

Aetna to bolster digital as part of rebranding process

January 20, 2012

HARTFORD, CT: Aetna is planning to expand its digital presence on the heels of its brand refresh.
 

Newsmaker: Maggie FitzPatrick, Cigna

January 01, 2012

From a closer relationship with customers to reinvigorated employees, things are notably different at Cigna - and its CCO has been a key agent of that change.
 

CMO Q&A: Jeff Charney, Progressive Insurance (Extended)

January 01, 2012

Progressive Insurance CMO Jeff Charney speaks with Lindsay Stein about mobile efforts, its popular icon Flo, and what's to come in 2012.
 

Allianz Life Insurance hires new external comms director

December 28, 2011

MINNEAPOLIS, MN: Sara Thurin Rollin is now director of external communications for Allianz Life Insurance Company of North America where she is tasked with building the financial services company's reputation.
 

MassMutual debuts Facebook campaign

October 17, 2011

BOSTON: MassMutual Financial Group has boosted its social media work with the launch of "Why Life Insurance?," a consumer awareness campaign on Facebook.
 

Hiscox puts on a show to position itself as a unique insurance brand

October 01, 2011

Hiscox, a specialist insurance company, launched its direct and online small-business products in the US and was looking for a unique way to increase brand awareness.
 

Allstate hires Kaminsky for SVP, corporate relations role

September 27, 2011

CHICAGO: Allstate has hired Marci Kaminsky for the newly created role of SVP of corporate relations, in an effort to further formalize its public affairs function.
 

Jackson National Life Insurance appoints VP, corporate comms

August 08, 2011

LANSING, MI: Jackson National Life Insurance, which markets its services in 49 states, has hired Matthew Gonring as VP of corporate communications.
 

Aflac emerges from crisis and controversy to find new voice

August 01, 2011

Aflac's in-house team had to control both the Japan and the duck stories, while also finding a new voice for its iconic character.
 

State Farm, MLB Go To Bat with bloggers

July 12, 2011

BLOOMINGTON, IL: State Farm's second annual Go To Bat partnership with Major League Baseball kicked off last night at the Home Run Derby at Chase Field in Phoenix, AZ.
 

Arbella Insurance picks Greenough

August 24, 2010

BOSTON: Arbella Insurance Group hired Greenough Communications as PR AOR.
 

Guardian hires McLaughlin

August 16, 2010

NEW YORK: The Guardian Life Insurance Company of America appointed Patricia McLaughlin VP of interactive media and communications.
 

Mike Fernandez leaving State Farm for Cargill

August 06, 2010

BLOOMINGTON, IL: Mike Fernandez, VP of public affairs for State Farm, is leaving to go to Cargill, where he will serve as corporate VP, corporate affairs, effective mid-September.
 

Lincoln Financial picks Cohn & Wolfe after RFP

July 23, 2010

NEW YORK: Lincoln Financial Group hired Cohn & Wolfe as AOR, after a competitive pitch.
 

State Farm's Fernandez uses inclusive comms

June 01, 2010

State Farm's VP of public affairs is helping the company reach out to diverse audiences as it prepares for one of its largest transitions.
 

Healthcare reform: What comes next for insurers?

Holly Feraci April 01, 2010

In historic fashion, President Obama has signed into law the highly debated Patient Protection and Affordable Care Act and the Health & Education Affordability Reconciliation Act.
 

MassMutual enlists Weber Shandwick as AOR

March 18, 2010

SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.
 

VSP promotes McNeil to global position

February 08, 2010

RANCHO CORDOVA, CA: VSP Global promoted Pat McNeil to director of PR and strategy for the company, following a restructuring of the company's communications department.
 

VPI's effort to tout pet insurance becomes a rewarding experience

February 01, 2010

The communications team at VPI began to collect claims involving pet mishaps in 2008.
 

Sun Life insurance renames Super Bowl stadium

January 21, 2010

Want a big way to make a splash come Super Bowl Sunday? Purchase the naming rights to the stadium where the big game is set to take place.
 

Peer-prompted conversation heightens teens' awareness

November 01, 2009

This fall, Allstate Insurance, aided by the Zeno Group, went into high schools in key markets to teach students about safe driving.
 

DC Influencer: Q&A with Leigh Ann Pusey, CEO, American Insurance Association

November 01, 2009

Leigh Ann Pusey, president and CEO of the American Insurance Association, discusses financial and regulatory reform with Jaimy Lee.
 

Peppercom hires Valerie Di Maria

September 11, 2009

NEW YORK: Peppercom hired Valerie Di Maria in the newly-created position of director of client strategy.
 

CMO Q&A: Barbara Goodstein, AXA Equitable Life Insurance

September 01, 2009

AXA Equitable Life Insurance CMO Barbara Goodstein talks to Aarti Shah about communicating in a tough financial environment.
 

VSP's fall enrollment campaign takes to the social Web

August 31, 2009

RANCHO CORDOVA, CA: VSP recently launched a social media campaign to influence its members, and educate non-members, about the company's eye care plans during the fall open enrollment period.
 

State Farm targets Asian Americans with new effort

July 08, 2009

BLOOMINGTON, IL: State Farm Insurance is engaging several segments of the Asian-American community with contests designed to build awareness of the company.
 

State Farm selects Weber Shandwick

June 29, 2009

BLOOMINGTON, IL: State Farm Insurance has selected Weber Shandwick as its lead agency. The company discussed its plans to conduct a selective review in November 2008.
 
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