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Innovation
Innovation at work: remove the stigma from failure
Shelley Bird, Cardinal Health December 12, 2011
Throughout my career across several continents and industries, one business edict has been clear: failure is not an option.
Earthbound Farm hires BBMG
Lindsay Stein
October 07, 2011
NEW YORK: Organic food producer Earthbound Farm has chosen BBMG to boost its brand positioning.
There's no reason the next big innovation can't come from PR
Miles Nadal, MDC Partners October 07, 2011
What happens when you pull money and brainpower together?
The catalyst for creativity
Patrice Tanaka, CRT/tanaka August 12, 2011
In studying business innovation and success, it appears that collaboration is the key to producing breakthrough creativity.
Guttman departs Ruder Finn
Beth Krietsch
August 11, 2011
SAN FRANCISCO: Sabrina Guttman, who joined Ruder Finn in mid-May to lead the agency's recently launched technology and innovation practice, has left the agency.
Inktel honors the innovative spirit
Matthew McGevna July 01, 2011
Inktel Direct, a business process outsourcer for Fortune 500 companies, was seeking ways to embrace the American tradition of innovation.
Ruscheinski to helm new CIO role at Edelman
Danielle Drolet
June 23, 2011
NEW YORK: Edelman has appointed Nancy Ruscheinski, current president and COO for the US, to the newly created role of CIO and global vice chair.
Communications in finance: The challenge of incremental innovation
Michael Bayer, Cohn & Wolfe June 10, 2011
A few weeks ago, as part of Cohn & Wolfe's "Dinner & Dialogue" series, I was fortunate enough to host dinner for 20 senior communicators from some of the world's largest financial service companies.
Obama addresses 'future' in State of the Union
Jaimy Lee
January 26, 2011
President Obama framed Tuesday's State of the Union address with a "win the future" theme that calls for the need to maintain America's role as a leader in innovation.
GE pushes Eco 2.0 innovation and collaboration
Kimberly Maul
August 02, 2010
FAIRFIELD, CT: General Electric announced a renewed commitment to its five-year-old Ecomagination initiative, including $10 billion investment, a new campaign, and PR support.
Technology Roundtable: Forward thinking
Erica Iacono
,
Aarti Shah
May 01, 2010
As privacy issues loom and innovation matures, tech PR is facing new issues in developing strategy and public outreach.
State of innovation in PR in 2009
June 26, 2009
Innovation is the buzzword of the moment.
BusinessWeek
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