Ideas

Selling in great ideas

Margaret Booth, M Booth & Associates April 13, 2012

There can be nothing more frustrating than having a great idea that colleagues or clients don't believe has merit.
 

Generating the best ideas

Margaret Booth, M Booth & Associates April 11, 2012

The old cliché — thinking outside of the box — might just have something to it.
 

The importance of a healthy agency partnership

Eileen Sheil, Cleveland Clinic January 20, 2012

If you're lucky enough to be in a position to hire extra outside help for your efforts to enhance your reputation and accomplish important business objectives, be sure you're well prepared and know what you need.
 

Cartoonist captures SXSW's odd artistic, corporate mix

Dave Armon March 15, 2010

A presentation by a corporate product manager-turned-cartoonist Tom Fishburne, senior marketing director of Europe at Method Products, captured the complex vibe of this week's SXSW Interactive conference.
 
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