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HR & Management

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.

FedEx adds to its resume

Jaimy Lee June 26, 2009

FedEx Office decided to offer free resume printing for one day at its stores across the US as a way to help customers with their job searches during the recession.

Study: CEOs can restore reputations with internal comms

NEW YORK: A majority of executives believe that CEOs trying to restore their - or their companies' - reputations do not help themselves by using social media or making themselves more available to the press, according to a study by Weber Shandwick and KRC Research.

PR Talent launches services in response to downturn

Aarti Shah June 15, 2009

HUNTINGTON BEACH, CA: PR Talent has launched three new services in response to the growing number of PR freelancers and consultants in the job market.

Op-Ed: Solid friendships fuel solid business

Ann Subervi June 15, 2009

Burning bridges: an expression synonymous with "point of no return." This saying is typically used when a relationship becomes irreparable.

'Boston Globe' union files labor complaint about pay cut

Frank Washkuch June 10, 2009

BOSTON: The Boston Newspaper Guild, The Boston Globe's largest union, filed a complaint with the National Labor Relations Board on June 9 about efforts by its parent, The New York Times Co., to impose a 23% employee pay cut.

Economic pressures and shifting media landscape boost comms' leadership role

Aarti Shah June 01, 2009

The failing economy has been an unexpected boon for communicators. The scrutiny companies confront every day, combined with social media minefields, has helped strengthen communications' role at organizations.

CA is ready to speak positively

Frank Washkuch June 01, 2009

After Sanjay Kumar, former CEO of CA, was indicted on financial fraud charges in 2004, the top communications priority was to respond to negative press. A few years later, CA focuses on spreading positive news.

CMO Q&A: Christa Carone, Xerox

Nicole Zerillo June 01, 2009

Xerox's Christa Carone speaks with Nicole Zerillo about the value of PR and how she measures individual success

An effective strategy in the battle to find diverse talent

Kim Hunter June 01, 2009

To ensure that diversity in the workforce prevails, our industry needs to devote efforts to recruit, develop, and retain talented minorities. There are many top-line methods to doing so.

PR's future in digital on the line

Aarti Shah June 01, 2009

Facing competition from other disciplines, PR is fighting to keep, and grow, its piece of the digital pie.

The peril of people pleasing

Don Spetner June 01, 2009

If any of you have been to therapy (and if you haven't, schedule an appointment immediately), you've likely heard the phrase "pleaser."

Burger King revamps intranet to drive connectivity

Nicole Zerillo May 28, 2009

MIAMI, FL: Burger King Corp. recently revamped its global intranet, BK Gateway, to create better connectivity between the company and its key stakeholders.

In this tight economy, what do PR agencies look for in entry-level candidates?

Steve Seeman May 28, 2009

A degree in public relations is not necessary when attempting to find work in the PR industry. A classic liberal arts education with demonstrated intellectual achievement in a wide variety of disciplines, such as English, science, or business will be very attractive to a multitude of agencies.

You're never too young to be a mentor - or to offer hope

Bruce Berger May 22, 2009

Hope lies at the heart of mentoring. I was reminded of this several weeks ago when one of our students (I'll call her "Emily") landed a great PR job despite this tough, turbulent market. Everyone was excited for her, but the real story is what Emily did next: She reached out to other students who were anxiously seeking work.

The 'Web Age' offers unique opportunities for PR pros

Mike Greece May 21, 2009

The new "business normal" spawned by the Web contains both promise and peril, continuous change, and a significant opportunity for the emergence of "best of breed" PR pros who understand this new landscape and can deal with the increasing democratization of information.

Jackson Spalding adds clients

Kimberly Maul May 19, 2009

ATLANTA: Jackson Spalding added three new clients to its roster during the first quarter of 2009, including real estate company Cousins Properties and Dominium Benefits, an employee benefits brokerage and human resources consultancy.

When it comes to resumes, what catches an employer's eye?

Jadey Ryndak May 15, 2009

When crafting your resume, it's important to remember that resumes serve two purposes - as a door opener and as an interview leave-behind.

The need for quick adaptation is a lesson long since learned

Tom Biro May 15, 2009

If there's one thing that links all PR pros today, it's the almost daily news that journalists we've worked with for so long have lost their jobs or their publications have closed.

PR pros must continue to advocate for their proverbial seat at the table

Erica Iacono May 15, 2009

At a recent industry event, I had the opportunity to discuss the state of integrated marketing with an advertising agency executive.

Because many agencies aren't hiring right now, is it a good idea to go on informational interviews?

Lisa Hutchins May 14, 2009

Richard Nelson Bolles, author of the career handbook, "What Color Is Your Parachute?" describes informational interviews as "trying on jobs to see if they fit you."

Five ways to improve the hiring process for PR professionals

Peter Bell May 13, 2009

All too often, as a recruiter, I've been witness to the (mis)management of the hiring process.

Newsflash: Our future is about talent

Bob Feldman May 08, 2009

I recently had the privilege to be invited by the Council of PR Firms to join some colleagues in a teleconference/webinar about the strategies agencies can employ to do well in this difficult economy.

Tips for communicating to employees during a disaster

May 08, 2009

As fears of an imminent global flu pandemic begin to subside, now is the time for corporate communicators to reflect and ask key questions: Were we prepared? Did we communicate effectively with our employees?

Essential skills in a difficult economy

Bill Heyman May 07, 2009

These tough economic times have had a dramatic impact on many facets of the business world.

HotelTravel.com names Racette chief communications officer

Beth Krietsch April 30, 2009

PHUKET, THAILAND: HotelTravel.com recently named Tom Racette chief communications officer.

GM layoffs include "significant number" of comms staffers

Nicole Zerillo April 30, 2009

DETROIT: Effective May 1, General Motors (GM) will officially let go of a "significant number" of staffers in the global communications department alongside other company reductions, according to Steve Harris, GM's VP of global communications.