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HR & Management

What are the benefits of transferring to another global office of my agency?

Shari Roberts March 16, 2010

A PR professional is more or less always in motion, but the opportunity for that to extend beyond the boundaries of an office or cubicle can be priceless.

Bringing systems thinking to PR

Rob Flaherty March 03, 2010

I wish more of us in this field were engineers.

Understanding your staff is the first step in its retention

March 01, 2010

Agency leadership has long talked about the need to retain top talent, whether through financial incentives, training programs, or even sabbaticals.

Southwest solves duplication problem with restructuring

Erica Morris March 01, 2010

When Southwest Airlines' VP of communication and strategic outreach Linda Rutherford decided to reorganize her team last fall, it was with an aim of streamlining the department's work.

How can new parents advocate for themselves to facilitate a successful transition back into the workplace?

Laura Smith February 25, 2010

With new and often overwhelming responsibilities, the need to shift priorities and redefine personal balance can make the transition into working parenthood really difficult.

Should I alter my online persona (i.e., Facebook, Twitter) to be more conservative during a job search?

Steve Seeman February 25, 2010

By now, everyone knows that you can no longer hide on the Internet.

Avoid employee invasion-of-privacy claims with updated tech guidelines

Michael Lasky February 05, 2010

24/7 is the new (or, in our industry, not so new) 9 to 5. Everyone has Blackberrys or other smartphones - often issued by their employer.

Agencies scramble for healthcare talent

Jaimy Lee February 04, 2010

NEW YORK: The healthcare practice leaders at seven holding company agencies in the US have left their positions in the last 11 months, triggering a shake-up in senior-level staffing.

1-800-FLOWERS brings consistency to its messaging

Erica Morris February 01, 2010

When 1-800-FLOWERS' Yanique Woodall was promoted from director to VP of enterprise PR last November, the move coincided with changes for the communications team as a whole.

Dell goes mobile to bolster its employee engagement

Erica Morris February 01, 2010

As a global company, Dell's communications team deals with releasing technology information to consumers on a daily basis.

Firms quantify the bottom-line value of social media activity

Kimberly Maul February 01, 2010

Though corporations are beginning to track sales or page views tied to social media activity, PR agencies are still figuring out how much digital and social media work impacts their bottom lines.

What we can do better to diversify the PR Industry

Lori George Billingsley January 29, 2010

Over 20 years ago, I entered the PR profession immediately following undergraduate school at Howard University in Washington, DC.

How can my follow up to an interview make an impression?

Tara Lilien January 28, 2010

It is said that first impressions are the most lasting ones.

How should I present both online and print media placements during an interview?

Heather Flynn January 27, 2010

Sharing the results you have achieved is a critical piece of the interview process. There are a variety of ways you can do this.

PN hires chief talent officer from Merrill Lynch

Aarti Shah January 25, 2010

NEW YORK: Porter Novelli has hired Scott Grubin as its chief talent officer and partner.

Agencies trade talent in Asia

Rose Gordon January 25, 2010

While Edelman recently hired former MS&L CEO Mark Hass as its new chief executive in China, Burson-Marsteller has attracted an Edelman executive to lead Asia-Pacific.

Abolish roadblocks to your team's success

Julia Hood January 08, 2010

During a period of widespread salary freezes, lean teams, and the decline of employee perks, one might assume that engendering greater productivity out of employees is a near-impossible feat.

Is maintaining a standalone digital practice still preferable for an agency?

January 01, 2010

Burson-Marsteller's Tony Telloni and Ken Makovsky of Makovsky & Co. debate the merits of maintaining a standalone digital practice.

Tyrants can only manage for so long

Don Spetner January 01, 2010

In every company I've ever worked for, there was at least one sociopath in a senior management role.

AMD strengthens internal dialogue with realignment

Erica Morris January 01, 2010

When AMD restructured its communications team in late 2008, it was with a goal of streamlining internal dialogue.

Sense of self helps companies emerge from times of struggle

Ray Jordan January 01, 2010

In the time since I chaired The Arthur Page Society's annual meeting, "Values Under Stress," I have been asked by members of our profession to describe what takeaways I gleaned from the diverse sessions.

Will your employees stick around for the rebound?

Fred Bateman December 31, 2009

As the current recession drags on, it's easy to forget there was a time when employee retention was every PR agency's number one business priority.

Exercise your right to resign that pesky client

December 29, 2009

Resigning a client - particularly one that pays on time -- is a difficult business decision. If one or more of the following conditions exists, however, resigning the client might be the best option:

Modeling your career in reputation management

Rose Gordon December 29, 2009

The Reputation Institute's US MD, Anthony Johndrow, recently penned a piece for Forbes.com about the role of reputation on a company's success and how executives - whether CMO, CCO, or chief reputation officers - can contribute to the strategy.

How can I highlight my social media skills during the application process?

Matthew Traub December 14, 2009

Over the past few years, employers in PR have placed increased emphasis on social media skills in the hiring process, and so should you. Here are tips for expanding your social media footprint and communicating that to a prospective employer:

When applying for a PR job, how can I use experience with other marketing disciplines to my advantage?

Maree Prendergast December 14, 2009

Now is actually a great time for people who have experience in other marketing disciplines to knock on our door. Today, the lines between advertising, marketing communications, branding, digital media, and PR are increasingly blurry— some may say obsolete.

The lack of formal titles can tell you a lot about an agency

Gideon Fidelzeid December 01, 2009

A title really should explain what a person does, one would think. In PR, where clear communications is the backbone of the discipline, this would be especially true, wouldn't it? By Gideon Fidelzeid

Employee trust is a precious commodity in financial crisis

Rose Gordon December 01, 2009

Throughout the past year, the communications industry looked to crisis and reputation experts to help their companies and clients navigate the global financial crisis.

Diversity Survey 2009: Progress at work

Kimberly Maul December 01, 2009

The challenge of recruiting and retaining a diverse workforce is one that the PR industry is still facing, according to the 2009 PRWeek/Hill & Knowlton Diversity Survey.