How your company's media mix impacts on search
Jeannette Kocsis, VP digital practice, Harte-Hanks
November 03 2008
Everyone has heard that they need to put money into search engine marketing, online media, viral marketing, social media, direct mail, print ads and television. The need to use multiple channels is real, but it is important to note the relationÂship these media and tactics have with one another.
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