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DC Influencer Q&A: Anthony Romero, executive director, American Civil Liberties Union
Jaimy Lee
March 01, 2010
Anthony Romero, American Civil Liberties Union executive director, talks to Jaimy Lee about how the economy impacts civil rights efforts
As it relates to social media, corporate reps aren't getting the right message
Eric Bovim March 01, 2010
In Washington, DC, a city so defined by bureaucracy, it's no surprise professional practitioners are often mired in conservative practices.
Firms identify opportunity in pursuit of government work
Jaimy Lee
March 01, 2010
In late January, the Department of Health and Human Services indicated that it planned to hire a firm to help the federal agency raise awareness about issues relating to personal health information and health technology.
Journalist Q&A: Ed Nardoza, EIC, 'WWD'; associate editorial director, Fairchild Fashion Group
Alexandra Bruell
March 01, 2010
Ed Nardoza began writing earnings reports at Fairchild 30 years ago and has since been a reporter and editor at 'Footwear News' and 'DNR.' 'WWD's' editor-in-chief spoke to Alexandra Bruell about his new gig at the soon-to-launch menswear trade and what makes a solid PR contact
Newspapers maintain the lead in breaking stories
David Ward
March 01, 2010
A recent study from the Pew Research Center's Project for Excellence in Journalism found that despite the rise of online news sites, the vast majority of actual new reporting on stories still comes from traditional media, primarily newspapers.
'Despierta America' segment translates into a boost for McDonald's HACER program
David Ward
March 01, 2010
Who is your client and what are its media objectives?
CMO Q&A: Jill Beraud, PepsiCo Americas Beverages
Aarti Shah
March 01, 2010
PepsiCo Americas Beverages' Jill Beraud speaks with Aarti Shah about the Refresh Project and getting past social media mishaps.
Special K pursues victory for 'real' women in latest effort
Aarti Shah
March 01, 2010
When Special K launched "Be Victorious" in January, the effort quickly drew parallels to the "Campaign for Real Beauty" by Dove.
Economy prompts brands to show another shade of 'green'
Aarti Shah
March 01, 2010
Earlier this year, Seventh Generation, a Vermont-based manufacturer of green cleaning products, launched its new line of disinfecting wipes and sprays with an expansive, integrated marketing campaign that connects green with personal health.
Measurement tool analyzes scope of Twitter's influence
Kimberly Maul
March 01, 2010
Tweet Reach is a measurement tool for Twitter that analyzes the reach and exposure of an idea in a tweet.
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