Brammo, an Oregon-based electric vehicle manufacturer, launched its first product last year: the Enertia electric motorcycle.

Renee Blodgett founded Blodgett Communications in Boston, rebranding the agency as Magic Sauce Media in January to integrate social media, viral marketing, branding, and PR. She speaks with Erica Morris about integrating media and gaining exposure for start-up clients.

Once hesitant - and restricted - to use social media in their communications plans, the healthcare industry is finally embracing the strategy.

From reputation management to social media, the financial services community is working hard to address a variety of challenges.

Many of us dream of being courageous and adventurous. Maybe that's why "expedition marketing" is such a popular tactic. The point is to try and inspire us, or at least deliver on our delusions of grandeur.

Monica Mitro, EVP of PR at Victoria's Secret, talks about her first PR job and mentor. She also divulges what's in her office drawer.

Hallmark is launching its Kids Collections line, a series of cards and small gifts allowing parents to cheer on their kids during "everyday moments," like studying for a big test or going out for the soccer team.

Ed Bolen, president and CEO of the National Business Aviation Association, speaks with Jaimy Lee about educating policymakers on issues relating to the business aviation community.

While the public rather enjoys a feisty political battle every four years during the presidential campaign, we have less appetite for personal attacks, pettiness, hyperbole, and fabrications when it comes to day-to-day governing.

The US Conference of Catholic Bishops has long advocated for healthcare reform, especially on issues relating to the poor and immigrants.