Hispanic

Video: John Echeveste, VPE Public Relations

May 24, 2012

PRWeek's Steve Barrett speaks with John Echeveste, founder and partner at VPE Public Relations, about the Hispanic market and the benefits of working with a Hispanic specialist agency.
 

Valentine's Day kicks off early cancer detection program

May 11, 2012

The American Cancer Society executed a Valentine's Day campaign to raise awareness of the importance of mammograms among the Hispanic community in the New York area.
 

Candidates vie for Hispanic vote

April 18, 2012

This week the Obama reelection campaign launched its "Latinos for Obama" effort, which includes house parties around the country, online tools like a Spanish tax calculator, and Spanish-language advertising.
 

Hispanic PR Association appoints national board

April 16, 2012

MIAMI: The Hispanic Public Relations Association has named its first national board of directors with Oralia Michel, president of Omagen, as its president.
 

Hispanicize looks forward to election, honors Latino leaders

Claudia Mejia-Haffner, JeffreyGroup April 13, 2012

Given today's political climate, one of the best attended panels at Hispanicize 2012, and my personal favorite, was "Coming of Age: The Latino Electorate in 2012 and the Challenge to Win their Vote,"
 

The PR Week - April 6, 2012

April 06, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss IBM's Masters controversy; PepsiCo and Coca-Cola's break from ALEC; paid media placements in China; and Target's appointment of a Hispanic PR agency.
 

Visit Florida seeks firms to reach diverse audiences

April 05, 2012

TALLAHASSEE, FL: Visit Florida is looking for communications agencies that can help it reach out to black and Hispanic consumers.
 

Target taps JeffreyGroup for Hispanic PR account

April 04, 2012

MINNEAPOLIS: Target has selected JeffreyGroup to manage the company's Hispanic PR business following a review.
 

C-suite failing to reflect the rising US Hispanic population

March 01, 2012

It's no surprise the number of Hispanics living in the US is expected to continue growing rapidly.
 

Kleenex engages moms in Hispanic-targeted campaign

February 27, 2012

Last winter, Kleenex engaged Hispanic children in the US with its "Los Atrapaestornudos," or "Sneeze Catchers," campaign. More recently, the initiative began targeting Hispanic moms.
 

GM hires Vox Collective for Hispanic PR

January 30, 2012

DETROIT: General Motors has hired The Vox Collective to handle PR for the US Hispanic market.
 

Allison+Partners launches Hispanic practice

January 17, 2012

PHOENIX: Allison+Partners has rolled out a practice for targeting Hispanic consumers called Nuestra Voz.
 

Latin Vision hires Dialogo for conference support

December 21, 2011

NEW YORK: Latin Vision Media has selected Dialogo to handle PR and social media services for its upcoming "Marketing to Latinos" conference series.
 

News not as troubling at US Hispanic media outlets

December 01, 2011

A recent study from the Pew Center for Excellence in Journalism found US Hispanic press - both Spanish- and English-language - is faring much better than the general- interest media, both in terms of audience and revenues.
 

A 'beautiful' effort empowers Latinas

December 01, 2011

Mary Kay and its nonprofit The Mary Kay Foundation will launch the second annual "You Are Beautiful" effort this month to support domestic abuse awareness and prevention among Latina women in the US.
 

The PR Week - November 11, 2011

November 11, 2011

Gideon Fidelzeid, Frank Washkuch and Lindsay Stein discuss highlights from the PRWeek NEXT Conference; the Penn State debacle; McDonald's new Spanish-language Twitter handle; and Brand USA.
 

McDonald's integrates Spanish Twitter into contest

November 10, 2011

OAK BROOK, IL: McDonald's will kick off a social media contest on Friday, allowing consumers to participate through either the company's general or just-launched Spanish-language Twitter handle.
 

Cooney/Waters, Vox launch Hispanic healthcare service

October 27, 2011

NEW YORK: Cooney/Waters Group and Vox Collective have launched Cultúr Health, a Hispanic healthcare communications service.
 

Domino's hires RLPR as first Hispanic AOR

October 24, 2011

ANN ARBOR, MI: Domino's Pizza has selected RL Public Relations (RLPR) as its first Hispanic AOR.
 

Hispanic awards taps RLPR for digital work

August 25, 2011

NEW YORK: RL Public Relations has been hired by the Hispanic Heritage Foundation to handle pro-bono digital PR work for its upcoming 25th Annual Hispanic Heritage Awards.
 

Kleenex sees success from Hispanic campaign

August 10, 2011

IRVING, TX: Kleenex launched a campaign during flu season to increase brand awareness among Hispanic consumers, and recent statistics indicate the initiative's success.
 

Kmart targets US Hispanics via new YouTube series

August 10, 2011

HOFFMAN ESTATES, IL: Kmart has launched its first original Spanish-language video series on YouTube, called "Madres y Comadres," to connect with Hispanic moms this back-to-school shopping season.
 

Kmart adds celebs to Latina blogger community

July 14, 2011

NEW YORK: Hispanic celebrities, including Sofia Vergara and Cristina Saralegui, will soon be lending their voice and presence to Kmart's Latina Smart blogger community, which launched this May.
 

PepsiCo gives $50,000 to Hispanic journalists' association

June 16, 2011

The National Association of Hispanic Journalists recently received $50,000 from La Promesa de PepsiCo, a Hispanic initiative inspired by PepsiCo's Performance with Purpose program.
 

Hispanic orgs see AT&T, T-Mobile merger as an opportunity

June 09, 2011

Fourteen national Hispanic organizations, including the US Hispanic Chamber of Commerce, recently issued a statement to the Federal Communications Commission to back the proposed merger between AT&T and T-Mobile.
 

Avocados receive image boost from Mexico's 200th birthday

May 01, 2011

Los Angeles' celebration of the Mexican Bicentennial was an ideal occasion for Avocados from Mexico (AFM), the brand name of Hass avocados produced in Michoacán, Mexico, to strengthen relationships with the city's large Hispanic population.
 

Consumer tech brands answer call to tap Hispanic audience

May 01, 2011

The growth of the Hispanic population in the US has generated a lot of news coverage in the last few months, but Manny Ruiz, CEO of Hispanicize, an online resource for Latino social media marketers and bloggers, says a lot of companies fail to reach out to this market.
 

Guitar Center hires Creative Civilization for Hispanic work

October 25, 2010

SAN ANTONIO, TX: Guitar Center, the retail chain, hired Creative Civilization for PR support in the Hispanic market.
 

Capitalizing on the rise of the Hispanic market

Lori George Billingsley October 22, 2010

Within the past 20 years, statistics have shown the dramatic increase in the Hispanic population and its significant influence and purchasing power on a number of fronts.
 

The Jeffrey Group promotes Valdes-Fauli to president

October 15, 2010

MIAMI: The Jeffrey Group promoted Mike Valdes-Fauli to president, effective today, as Jorge Ortega is stepping down from the position to pursue other opportunities.
 
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