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Hispanic PR

TD Bank taps JeffreyGroup as first Hispanic AOR

Lindsay Stein February 25, 2013

CHERRY HILL, NJ: TD Bank has selected JeffreyGroup as its first Hispanic PR AOR following a competitive review.

DeVries names Rodriguez multicultural practice lead

Lindsay Stein February 22, 2013

NEW YORK: DeVries has brought on Lissette Rodriguez of The Axis Agency to serve as VP and head of the firm's US Hispanic work.

VPE appoints Rodriguez to lead East Coast operations

Brittaney Kiefer October 22, 2012

NEW YORK: VPE Public Relations has hired Veronica Rodriguez as account director as it expands its East Coast operations.

Kmart empowers Hispanic women with internships

Lindsay Stein October 19, 2012

Kmart has launched an internship program to empower Hispanic women through the company's "Latina Smart" program.

Republica brings on former PRSA chair Fiske

PRWeek Staff August 30, 2012

MIAMI: Republica has hired former Public Relations Society of America chair Rosanna Fiske as EVP and chief strategy officer, a newly created position at the firm.

Hispanic PR Association names NY board members

July 18, 2012

NEW YORK: The Hispanic Public Relations Association's New York Chapter has named the members of its 2013 executive board.

Lippin Group, LatinPoint partner to reach Hispanic consumers

July 05, 2012

LOS ANGELES: The Lippin Group has formed an alliance with LatinPoint Brands to develop, implement, and execute campaigns for corporate clients targeting the Hispanic demographic.

Nestlé taps Formulatin for Abuelita, Nescafé Café de Olla

Lindsay Stein June 27, 2012

NEW YORK: Nestlé USA has selected Formulatin, Formula PR's Hispanic-focused sister firm, as the agency partner for its Nestlé Abuelita and Nescafé Café de Olla brands after a competitive review.

Republica CEO to lead National Council of La Raza

Frank Washkuch June 20, 2012

MIAMI: Hispanic civil rights group the National Council of La Raza has elected Republica cofounder and CEO Jorge Plasencia chair of its board of directors.

Heineken targets Millennials for Indio brand

Lindsay Stein June 19, 2012

WHITE PLAINS, NY: Heineken USA has kicked off a campaign targeting acculturated Hispanic consumers for its Mexican beer brand Indio.

Dialogo adds three clients to roster

Lindsay Stein May 24, 2012

SAN DIEGO: Dialogo, a PR, social marketing, and research agency that specializes in Hispanic outreach, added three clients to its roster in May.

Video: John Echeveste, VPE Public Relations

Steve Barrett May 24, 2012

PRWeek's Steve Barrett speaks with John Echeveste, founder and partner at VPE Public Relations, about the Hispanic market and the benefits of working with a Hispanic specialist agency.

Hispanic PR Association appoints national board

Frank Washkuch April 16, 2012

MIAMI: The Hispanic Public Relations Association has named its first national board of directors with Oralia Michel, president of Omagen, as its president.

Starpower takes over Hispanicize day three

Claudia Mejia-Heffner, JeffreyGroup April 13, 2012

The third day of Hispanicize was all about top-flight speakers and big-name talent, like Emilio Estefan, Cesar Millan, and the cast of Starz' show 'Magic City.'

Hispanicize looks forward to election, honors Latino leaders

Claudia Mejia-Haffner, JeffreyGroup April 13, 2012

Given today's political climate, one of the best attended panels at Hispanicize 2012, and my personal favorite, was "Coming of Age: The Latino Electorate in 2012 and the Challenge to Win their Vote,"

The PR Week - April 6, 2012

April 06, 2012

Steve Barrett, Frank Washkuch and Lindsay Stein discuss IBM's Masters controversy; PepsiCo and Coca-Cola's break from ALEC; paid media placements in China; and Target's appointment of a Hispanic PR agency.

JeffreyGroup appoints Mejia-Haffner MD

Lindsay Stein February 21, 2012

NEW YORK: JeffreyGroup has named Claudia Mejia-Haffner MD of the agency's New York office. She previously served as VP of Interpublic Group multicultural firm Axis.

Formulatin wins 'Siempre Mujer' music festival work

Lindsay Stein February 15, 2012

NEW YORK: Formulatin, Formula PR's sister agency specializing in Hispanic consumer outreach, was selected to launch 'Siempre Mujer' magazine's music festival.

RNC hires Bettina Inclan for Latino outreach

Virgil Dickson January 12, 2012

Communications and political strategist Bettina Inclan has been hired by Republican National Committee (RNC) Chairman Reince Priebus to mobilize Latino voters.

The PR Week - October 28, 2011

October 28, 2011

Steve Barrett, Rose Gordon and Danielle Drolet discuss the Critical Issues forum; Domino's appointment of its first Hispanic AOR; ITT's upcoming split into three companies; Diversity Distinction in PR Awards judging; and Groupon's forthcoming IPO.

The PR Week - October 7, 2011

October 07, 2011

Steve Barrett, Frank Washkuch and Lindsay Stein discuss the legacy of Steve Jobs; MWW Group's account wins; Ogilvy's new client; and Kmart's Hispanic outreach.