Hispanic PR And Social Media Marketing Conference

Targeting Hispanic audiences means more than ticking a box

May 14, 2010

It takes more than a tick in a box on a census form to define a person, but there's no doubt that the data from the 2010 US Census is going to throw up some extremely interesting and crucial information for marketers of all types - and especially PR and communications professionals.
 

Cause marketing and ROI are challenges for both general market and Hispanic PR

May 12, 2010

I attended two panel discussions this morning that both touched on issues that are key in not only Hispanic PR, but also the general market as well: measurement and cause marketing.
 

Hispanic PR Conference: Rudy Rodriguez keynote

May 12, 2010

Rudy Rodriguez, director of multicultural marketing for General Mills, was the keynote speaker at the Hispanic PR and Social Media Marketing Conference today. He spoke about General Mills' multicultural efforts, focusing on its "Que Rica Vida" campaign.
 

McDonald's, NBA, and more discuss Hispanic and social media

May 11, 2010

Tuesday at the Hispanic PR and Social Media Marketing Conference brought some great panels and speakers, including representatives from the NBA and lunch keynote speaker William Whitman, VP of US communications for McDonald's.
 

Hispanic PR Conference kicks off in Dallas

May 11, 2010

I am here in Dallas for the Hispanic PR and Social Media Marketing Conference, and yesterday, PRWeek and the Axis Agency hosted a roundtable event to discuss multicultural PR and diversity within the industry.
 
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