Mobile Version
Subscribe
Issue Archive
Contact Us
About Us
Advertise
Home
News
Analysis
Briefs
Sectors
Features
Editorial Calendar
Gloves Off
Habits
Lowdown
Main Features
Master Class
Newsmakers
On the Beat
Opinions
Q&A
Reports
40 Under 40
Agency Business Report
Book of Lists
Career Guide
Cause Survey
Corporate Survey
Editors' Choice
Media Survey
Power List
Salary Survey
Social Media Survey
Case Studies
Campaigns
Dashboard
Launch Pad
PR Play
Pro Bono Campaigns
Blogs
PRWeek Tumblr
The Cycle
Julia Hood's Blog
PRWeek Insider
Steve Barrett on PR
Trail Watch
Whitepapers
Multimedia
Videos
Podcasts
Polls
Events
The PRWeek Conference
PRWeek Dashboard Virtual Event
Diversity Distinction in PR Awards
PRWeek Virtual Talent Summit
PRWeek Awards 2012
NEXT Conference
Roundtables
Webcasts
PRWeek Lab
Jobs
Directory
Subscribe
Subscribe Now
Customer Service
Newsletters
Buy Special Reports
Hot Topics:
PRWeek Awards 2012
Dashboard
Healthcare
Consumer
Technology
Media
Public Affairs
Corporate
RSS
|
Login
|
Register
Heroes at Home
"Sears. Life. Well spent." Tag serves as new comms lens
Nicole Zerillo March 23, 2009
Sears launched a new tag line - “Sears. Life. Well spent.” - that will more strategically align the company’s branding efforts with consumers’ increased interest...
Most Popular
Most Emailed
Most Recent
P&G's Hassall to retire; CPG giant to restructure comms
Porter picked by HHS to conduct $20m campaign
Critical Mention offers self-service solution to broadcast monitoring
Zuckerberg stays true to his brand, despite complaints
JPMorgan puts execs front and center as it deals with crisis
Porter's Oliver joins Powell Tate as public affairs SVP
Ann Taylor parent hires MSL New York as AOR
GM shifts to content creation strategy on Facebook
Struggling Best Buy names Furman its comms chief
LexisNexis picks C&W for risk unit awareness
P&G's Hassall to retire; CPG giant to restructure comms
Porter picked by HHS to conduct $20m campaign
Federal volunteerism agency hires GMMB for recruitment work
Struggling Best Buy names Furman its comms chief
Sleeping giant Japan is about to wake up
GM shifts to content creation strategy on Facebook
A campaign worthy of a Dundie award
Ten tips every PR pro must master when emailing clients
HHS-Porter campaign draws the right's ire
LexisNexis picks C&W for risk unit awareness
Fleishman names Tennyson corporate, PA leader
CDC looks for support for healthy dating, cancer efforts
NationalField taps Kwittken as US AOR
Struggling Best Buy names Furman its comms chief
AppSense selects Horn for US comms account
Hassall shaped P&G's future comms in three-year tenure
Sleeping giant Japan is about to wake up
GM shifts to content creation strategy on Facebook
IPO glitches to challenge NASDAQ's status
A campaign worthy of a Dundie award
Popular Topics
Account Win
Advertising
Agency
AOR
Brief
Campaign
Consumer
Corporate
Crisis Communications
CSR
Digital
Events
Facebook
Health And Wellness
Healthcare
Marketing
New Hire
News Brief
News Briefs
People Move
People Moves
Public Affairs
RFP
Social Media
Technology