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Heineken
Amstel aligns campaign with life's complexities
Lindsay Stein
May 15, 2012
WHITE PLAINS, NY: Amstel Light has kicked off a campaign to appeal to consumers' emotions by leveraging the complicated nature of everyday life.
Branding with Bond
Kimberly Maul
August 15, 2008
Harry Potter may
not
be gracing movie theaters this fall, but another British leading man will be: James Bond.
Quantum of Solace
hits theaters...
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