Healthcare

Wal-Mart makes a healthy decision

July 02, 2009

Earlier this week, Wal-Mart said it would support employer-mandated healthcare, an idea shared by President Barack Obama.
 

Martek Biosciences raises awareness about brain health online

Jaimy Lee July 01, 2009

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.
 

Bausch & Lomb targets 25 to 34 year olds with campaign

Jaimy Lee July 01, 2009

ROCHESTER, NY: Bausch & Lomb launched its SofLens daily disposable contact lenses in the US with an online marketing campaign aimed at consumers, aged 25 to 34 years old.
 

DC influencer: Q&A with Tim Phillips, president of Americans for Prosperity

Douglas Quenqua July 01, 2009

Tim Phillips, president of Americans for Prosperity, speaks to Douglas Quenqua about influence, media, and politics.
 

'People' places Children's Hospitals of Minnesota at neonatal forefront

Frank Washkuch July 01, 2009

Who is your client? What are its media goals?
 

Pekarek is an advocate for change at GSK

Jaimy Lee July 01, 2009

When Nancy Pekarek assumed her new position as the VP of communications for GlaxoSmithKline, it was the next step in a 15-year career with the second-largest pharma company in the world.
 

No social media please, we're pharma

Peter J. Pitts June 29, 2009

Ambiguity is a virus. When it comes to social media, the more the FDA says about what is and what is not "in compliance" vis-à-vis social media, the less we seem to understand - and more conservative we become. This is not the right answer.
 

BioEnterprise taps Marcus Thomas for awareness effort

Jaimy Lee June 22, 2009

CLEVELAND, OH: BioEnterprise, a partnership of Ohio-based healthcare groups, hired Marcus Thomas to help the organization raise awareness about Northwest Ohio's medical device industry.
 

Zicam makers using social media to communicate with consumers

Jaimy Lee June 19, 2009

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.
 

Dodge builds health technology client roster

Jaimy Lee June 19, 2009

ATLANTA: Dodge Communications added two health technology clients in May, including Greatwater Software and Halfpenny Technologies.
 

Depend partners up for prostate cancer awareness

Frank Washkuch June 19, 2009

Prostate cancer affects one in every six men, with 192,000 males expected to be diagnosed with the disease this year in the US alone.
 

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

WellPoint hires former Freddie Mac executive

Jaimy Lee June 18, 2009

INDIANAPOLIS, IN: WellPoint tapped David Palombi as SVP of corporate communications, effective June 8.
 

Americans United for Life taps Smith as director of communications

Jaimy Lee June 18, 2009

WASHINGTON: Americans United for Life, a pro-life policy organization, named Heather Smith its director of communications.
 

Intervet/Schering-Plough Animal Health hires Giblin

Jaimy Lee June 17, 2009

ROSELAND, NJ: Intervet/Schering-Plough Animal Health named Bob Giblin the manager of food industry communications.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

American Heart Association launches BetterU with blogger support

Jaimy Lee June 15, 2009

DALLAS: The American Heart Association is using social media and blogger outreach to raise awareness about the nonprofit's new online fitness and nutrition program, BetterU.
 

TB Alliance hires former Pharmaceutical Executive editor

Jaimy Lee June 12, 2009

NEW YORK: The Global Alliance for TB Drug Development tapped Joanna Breitstein, former executive editor of Pharmaceutical Executive, as the manager of communications.
 

Interview: Taegan Goddard, Political Wire

Frank Washkuch June 12, 2009

Taegan Goddard launched Political Wire more than 10 years ago after working as a political aide.
 

Spectrum names Katherine Maynard COO

MacAdam Smith June 10, 2009

WASHINGTON: Spectrum named Katherine Maynard its COO.
 

'Washington Post' launches healthcare panel microsite

Frank Washkuch June 09, 2009

WASHINGTON: The Washington Post launched Health Reform RX, an online discussion panel and microsite covering the US medical system and government healthcare policy, on June 9.
 

Eli Lilly names Peterson SVP of corporate affairs and comms

Jaimy Lee June 09, 2009

INDIANAPOLIS: Eli Lilly tapped Bart Peterson, a former two-term mayor of Indianapolis, as SVP of corporate affairs and communications, effective June 22.
 

JFK Communications adds three healthcare clients

Jaimy Lee June 09, 2009

KING OF PRUSSIA, PA: MDS Pharma Services hired JFK Communications, a healthcare boutique agency, in April for clinical research and medical meeting communications.
 

Chandler Chicco expands market access program to the US

Jaimy Lee June 05, 2009

NEW YORK: Chandler Chicco Companies (CCC) said June 5 that it introduced its Brandtectonics Access division, a market access consultancy that provides clients with clinical trial enhancement programs, to the US.
 

The coming PR battle over healthcare will be won in the trenches of social media

Mark Hass June 05, 2009

The battle lines over healthcare reform in America have been drawn, and they are digital.
 

Organizing for America ramps up healthcare efforts

Jaimy Lee June 05, 2009

WASHINGTON: Organizing for America, a group founded by the Democratic National Committee that plans to build on the grassroots efforts of President Barack Obama's election campaign, will launch a grassroots healthcare campaign on June 6.
 

MS&L taps Glick as head of health and nutrition affairs

Jaimy Lee June 04, 2009

WASHINGTON: MS&L Worldwide named Nancy Glick SVP and director of the agency's Washington-based health and nutrition affairs practice, effective May 18.
 

LVMH announces New York biking initiative

Alexandra Bruell June 04, 2009

NEW YORK: Paris-based LVMH has introduced an initiative challenging Fashion Institute of Technology (FIT) students to design bike apparel and gear, an effort that aims to further LVMH's sustainability efforts in the US.
 

King Pharmaceuticals hires Howarth as VP of IR

Jaimy Lee June 03, 2009

BRISTOL, TN: King Pharmaceuticals named John Howarth as VP of IR, effective June 1.
 

TogoRun opens Washington office

Jaimy Lee June 03, 2009

WASHINGTON: TogoRun, an Omnicom healthcare firm that recently underwent a rebranding, said June 3 that it had opened its third office in Washington to better serve its healthcare clients, including Novo Nordisk and Philips Healthcare.
 

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