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Healthcare

CDC looks for support for healthy dating, cancer efforts

Virgil Dickson May 25, 2012

WASHINGTON: The Centers for Disease Control and Prevention is seeking agency support for ongoing healthy dating and gynecological cancer initiatives.

The PR Week - May 24, 2012

Gideon Fidelzeid, Lindsay Stein, Frank Washkuch May 24, 2012

Gideon Fidelzeid, Frank Washkuch, and Lindsay Stein discuss attacks on the Affordable Care Act campaign; Procter & Gamble's restructured comms; Facebook's IPO; and GM's ad spending.

HHS-Porter campaign draws the right's ire

Encouraging consumers to request wellness visits, cancer screenings, and well baby visits aren't the sort of things that inspire placards and protests - except that they're a part of the Affordable Care Act, better known to many on the right as Obamacare.

Hamm Diabetes Center appoints H+K Strategies AOR

May 23, 2012

DALLAS: The Harold Hamm Diabetes Center at the University of Oklahoma has retained Hill+Knowlton Strategies as its AOR to further develop its global brand and profile.

Federal Medtronic probe ends

Virgil Dickson May 18, 2012

A federal probe into whether Medtronic illegally promoted Infuse, a bone-graft product for unapproved uses, has drawn to a close.

Porter picked by HHS to conduct $20m campaign

Virgil Dickson May 18, 2012

WASHINGTON: The Centers for Medicare and Medicaid Services has selected Porter Novelli to launch a national multimedia education campaign mandated by the Affordable Care Act.

Socializing health: stuck between a rock and a hard place

Ame Wadler, Zeno Group May 18, 2012

Consumer brands, politicians, and even b-to-b enterprises are mastering social media.

Canadian Partnership Against Cancer seeks PR AOR

Virgil Dickson May 15, 2012

TORONTO: The Canadian Partnership Against Cancer (CPAC) is seeking a media relations agency of record.

Product Safety commission brings back Widmeyer

Virgil Dickson May 14, 2012

WASHINGTON: The US Consumer Product Safety Commission has rehired Widmeyer Communications to run its national "Pool Safely" public education campaign that aims to reduce child drownings.

Valentine's Day kicks off early cancer detection program

Tanya Lewis May 11, 2012

The American Cancer Society executed a Valentine's Day campaign to raise awareness of the importance of mammograms among the Hispanic community in the New York area.

Lipitor marketing reaches the end of the road

Virgil Dickson May 11, 2012

Pfizer is giving up the ghost when it comes to promoting cholesterol drug Lipitor in the US. The patent on the drug expired November 30 of last year.

VA to work with Ad Council on integrated campaign

Virgil Dickson May 08, 2012

WASHINGTON: The Department of Veterans Affairs plans to enter into a sole-source contract with the Advertising Council to help develop a campaign to reach veterans.

Centers for Disease Control looks for agency partners

Virgil Dickson May 04, 2012

ATLANTA: The Centers for Disease Control and Prevention is searching for agency support for three major projects, including its HIV/AIDS-prevention work.

Moving digital to the core

Bonin Bough, Kraft Foods May 04, 2012

As new technologies emerge on an almost daily basis, we are seeing major transformations in the way people work, learn, communicate, and share.

De Schweinitz to lead Fleishman healthcare group

Virgil Dickson May 04, 2012

LONDON: Fleishman-Hillard has promoted Anne de Schweinitz to SVP, senior partner, and managing director of its healthcare group.

Florida rehires Anson Stoner for HIV/AIDS work

Virgil Dickson May 01, 2012

TALLAHASSEE, FL: Florida's Department of Health has rehired Anson Stoner to provide PR support for several HIV/AIDS and hepatitis observance events targeting the state's African-American and Hispanic populations.

Pfizer restructures, Kerins to depart this summer

Virgil Dickson April 27, 2012

NEW YORK: Several communications staffers at Pfizer will exit the company in coming weeks as part of a restructuring effort. Ray Kerins, VP of external affairs and worldwide communications, will leave Pfizer this summer.

Finding the perfect social media balance

Eileen Sheil, Cleveland Clinic April 27, 2012

Social media can give PR pros a great advantage and allow them to broaden a company's message.

Mad cow scare fails to shake meat industry

Virgil Dickson April 27, 2012

The first US case of mad cow disease since 2006 caused anxiety among consumers this week.

National Institutes of Health seeks messaging help

Virgil Dickson April 25, 2012

WASHINGTON: The National Institutes of Health is seeking communications support for two of its clearinghouses.

WCG launches healthcare technology practice

Beth Krietsch April 25, 2012

SAN FRANCISCO: WCG has hired Rob Cronin to launch a healthcare technology and transformation practice.

VA hires District to promote health management app

Virgil Dickson April 25, 2012

WASHINGTON: The Department of Veterans Affairs has hired The District Communications Group to promote a yet-to-be-launched service that will allow wounded veterans and their caregivers to manage healthcare needs through mobile and tablet devices.

Children's Alliance conducts abuse awareness campaign

Virgil Dickson April 24, 2012

WASHINGTON: The National Children's Alliance is conducting the "One With Courage" campaign, which aims to highlight the signs of child abuse and explain how to report them.

Pharma's social media 'Hunger Games'

Peter Pitts, Center for Medicine in the Public Interest April 20, 2012

Last month, at the Pharmaceutical Marketing Research Group Annual National Conference, I participated on "The Coming of Age of Social Media and Healthcare" panel.