Healthcare

Learn your lessons well

Robert Chandler, Chandler Chicco Companies February 06, 2012

Affordable, quality care is the primary goal of President Barack Obama's healthcare reform.
 

Komen reversal shows power of social networks

February 03, 2012

WASHINGTON: The quick resolution to the standoff between The Susan G. Komen for the Cure organization and Planned Parenthood is a testament to the power of social media.
 

Ogilvy guides coalition work on Affordable Care Act

February 02, 2012

WASHINGTON: Ogilvy PR Worldwide is working with the Essential Health Benefits Coalition to promote its recommendations for the implementation of the Affordable Care Act.
 

New surgical product gets a healthy boost from 'Forbes'

February 01, 2012

Cohera Medical is rolling out its first product for plastic surgery, TissuGlu Surgical Adhesive.
 

Comms preparedness will maneuver employees through healthcare reform

Susan Thiele, Hill+Knowlton Strategies February 01, 2012

Despite uncertainty about the fate of affordable care, the time is now for companies to prepare for health reform.
 

Bringing the outside in is key to strengthening reputation

Sheldon Jones, Novartis February 01, 2012

All businesses that rely on good stakeholder relations treat reputation as a key corporate asset.
 

A panacea for care confusion

February 01, 2012

From simple-to-understand names to targeted messages, healthcare provider networks are focused on clarifying the Affordable Care Act's broad impact.
 

Merck hires McCann unit as respiratory AOR

January 31, 2012

NEW YORK: Merck has hired Interpublic Group's McCann HumanCare as AOR for its respiratory franchise for consumer advertising and communications.
 

GSK to increase consumer healthcare comms team

January 31, 2012

GlaxoSmithKline is looking to bolster its consumer healthcare communications staff, following a three-month department review by Leslie McGibbon, VP of global communications and consumer healthcare.
 

Shea joins inVentiv Health

January 25, 2012

BURLINGTON, MA: InVentiv Health has hired Chuck Shea as EVP of its Health Commercial practice.
 

Pharmacy benefits group describes 'what PBMs do'

January 23, 2012

WASHINGTON: The Pharmaceutical Care Management Association has launched the "That's What PBMs Do" campaign, highlighting the value of pharmacy benefit managers.
 

Aetna to bolster digital as part of rebranding process

January 20, 2012

HARTFORD, CT: Aetna is planning to expand its digital presence on the heels of its brand refresh.
 

The importance of a healthy agency partnership

Eileen Sheil, Cleveland Clinic January 20, 2012

If you're lucky enough to be in a position to hire extra outside help for your efforts to enhance your reputation and accomplish important business objectives, be sure you're well prepared and know what you need.
 

CMT Awareness Month ramps up fundraising efforts

January 20, 2012

The nonprofit Charcot-Marie-Tooth Association works to raise awareness of the disease, support patients, and find a treatment and a cure.
 

Pfizer promotes 'Lipitor for You' program

January 19, 2012

NEW YORK: Pfizer is focusing on promoting the Lipitor For You program after recently losing patent exclusivity for the cholesterol-lowering drug.
 

Independent firms foresee successful 2012: survey

January 16, 2012

NEW YORK: Independent PR firms are optimistic about 2012 after many saw a surge of business at the end of last year, according to a study by the Worldcom Public Relations Group, an alliance of communications agencies.
 

March of Dimes hires House of Success for preemie campaign

January 16, 2012

NEWARK, NJ: The March of Dimes has hired House of Success, a lifestyle brand relations firm, to launch a strategic PR and brand campaign for the "Healthy Babies are Worth the Wait" program and to educate African-American women about the risks of pre-term births.
 

Vermont releases healthcare communications RFP

January 11, 2012

MONTPELIER, VT: The Green Mountain Care Board (GMCB) has issued an RFP seeking a firm to highlight health policies being implemented across the state of Vermont.
 

Group kicks off campaign to fight neglected tropical diseases

January 10, 2012

WASHINGTON: The Global Network for Neglected Tropical Diseases launched the "End 7" campaign today, with the goal of eliminating seven tropical diseases as a public health threat to poor communities by the end of 2020.
 

Shuttle provides access to better nutrition, healthcare

January 06, 2012

Molina Healthcare launched its first neighborhood shuttle last May in Fontana, CA, to provide residents of low-income neighborhoods access to healthy food, activities, and healthcare services.
 

Campaign aims to register 20 million organ donors

January 04, 2012

RICHMOND, VA: Donate Life America, an organization promoting organ, eye, and tissue donation, launched the "20 Million in 2012" effort with the goal of drastically increasing the number of consumers on state donor registries.
 

California seeks firm to promote insurance exchange

January 03, 2012

SACRAMENTO, CA: California is looking for an agency to develop an outreach campaign that will inform consumers seeking health insurance about the state's new exchange program.
 

Doctors at heart of outreach plans for medical companies

January 01, 2012

Drug and device companies are utilizing a slew of communication strategies to maintain relationships with physicians in an era in which they must publish payments made to doctors.
 

Public policy victories are a crucial element in the battle against cancer

Chris Hansen January 01, 2012

Fighting cancer is as much a public policy issue as it is a medical and scientific challenge.
 

Key learnings as FDA issues off-label guidance

Peter Pitts, Center for Medicine in the Public Interest December 30, 2011

The FDA recently issued a draft guidance on how drug and device companies can respond to requests about off-label uses of their products, and there are lessons to be learned if you are willing to read between the numerated lines.
 

Biotech company taps IRG to raise profile

December 30, 2011

SAN DIEGO: OncoSec Medical, a biotechnology company, hired the Investor Relations Group (IRG) as its PR and IR agency.
 

Site encourages tobacco users to fight taxes

December 30, 2011

RICHMOND, VA: Altria, parent company to Philip Morris, created a new website to motivate adult tobacco consumers to become more vocal about tobacco-related public policy issues.
 

Green Room public relations opens new office

December 29, 2011

CAMBRIDGE, MA: Green Room Public Relations, a specialty agency focused on healthcare media and public relations strategy, is opening an office in Cambridge, MA.
 

TheraBiogen takes TheraMax Cold & Flu to Times Square

December 28, 2011

NEW YORK: TheraBiogen, maker of over-the-counter nasal sprays, is running a Times Square event this week as part of a larger campaign to ramp up sales for TheraMax Cold & Flu.
 

Celgene Corp. snags Gov. Christie's Richard Bagger as SVP

December 28, 2011

SUMMIT, NJ: Celgene Corporation has hired New Jersey Gov. Chris Christie's chief of staff Richard Bagger as SVP of corporate affairs and strategic market access. Bagger joins the company January 30.
 
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