Healthcare

GSK works with cancer survivor for 'Help Prevent' campaign

Chris Daniels March 17, 2010

PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women.
 

NIH to award IDIQ contracts

Jaimy Lee March 17, 2010

BETHESDA, MD: The National Institutes of Health (NIH) posted a solicitation for public information and communications services, according to the Federal Business Opportunities Web site.
 

Bausch & Lomb taps Schering-Plough execs as chairman, CEO

Jaimy Lee March 16, 2010

Bausch & Lomb announced this week that former Schering-Plough executives Fred Hassan and Brent Saunders were named chairman and CEO, respectively.
 

MedThink hires Szumera

Jaimy Lee March 16, 2010

RALEIGH, NC: MedThink Communications tapped Michael Szumera as VP and PR practice lead in December.
 

Burson-Marsteller hires HealthStar's Ellison

Jaimy Lee March 16, 2010

NEW YORK: Burson-Marsteller named Helene Ellison global chair of the agency's healthcare practice. Ellison, most recently president and CEO of HealthStar PR, a healthcare firm she founded in 2003, started March 16.
 

Effective risk management requires comms' early participation

Mary Lynn Carver March 12, 2010

The latest round of FDA warning letters to food manufacturers, who are stepping over the line between marketing claims and health claims, provides a ringside seat into the daily judgment calls that communicators are often asked to weigh in on — if they know about them.
 

Ogilvy hires Coyle, Severenko for healthcare practice

Jaimy Lee March 11, 2010

NEW YORK: Ogilvy PR Worldwide added two senior staff to the firm's healthcare practice, tapping Mary Coyle as SVP of healthcare media relations and Larissa Severenko as SVP of healthcare.
 

Gibraltar Associates hires Evertz

Jaimy Lee March 11, 2010

WASHINGTON: Gibraltar Associates tapped Scott Evertz as an SVP to lead the firm's health policy work, effective March 1.
 

Feintuch Communications hires Abraham for healthcare practice

Jaimy Lee March 11, 2010

NEW YORK: Feintuch Communications hired Jules Abraham as VP and MD of the firm's new healthcare and life sciences practice.
 

CDC to award contracts for prevention program

Jaimy Lee March 11, 2010

ATLANTA: The Centers for Disease Control plans to award two communications contracts in support of the "Communities Putting Prevention to Work" initiative, according to a special notice filing in a federal database.
 

Healthcare reform heats up

Jaimy Lee March 11, 2010

The business community and the Obama administration launched campaigns this week to address and define the implications of healthcare reform for both sides.
 

IFAH taps Grayling for comms study on animal health

Chris Daniels March 10, 2010

BRUSSELS: The International Federation for Animal Health (IFAH) hired Grayling to conduct a global communications study to better understand how key stakeholders view the animal health industry.
 

Communications pros should have prevented latest round of FDA warnings

March 05, 2010

Sixteen food manufacturers received warning letters from the Food and Drug Administration (FDA) this week for making misleading health claims on food packaging.
 

FDA warns food manufacturers about health claims

Jaimy Lee March 04, 2010

The Food and Drug Administration (FDA) issued another round of letters to industry, warning food manufacturers such as Nestle and Dreyer's about misleading labels on packaging.
 

CDC adds social media component to ongoing campaign to stop HIV

Kimberly Maul March 04, 2010

ATLANTA: The Centers for Disease Control and Prevention (CDC) is launching a social media campaign called "i know," encouraging African-Americans aged 18 to 24 to talk more openly about HIV.
 

Bausch & Lomb hires Mazur

Jaimy Lee March 03, 2010

ROCHESTER, NY: Bausch & Lomb tapped Jane Mazur as VP of PR for vision care, starting February 22.
 

Consumer group files lawsuit against health insurer

Jaimy Lee March 02, 2010

Consumer Watchdog filed a lawsuit against Anthem Blue Cross, accusing the health insurer of illegally increasing rates and pushing policyholders to take plans with less benefits and higher deductibles.
 

Coyne PR hires MS&L's Dencker for healthcare

Jaimy Lee March 02, 2010

PARSIPPANY, NJ: Coyne PR named Kelly Dencker SVP and director of its healthcare practice, starting March 1.
 

AAFPRS taps Green Room PR

Jaimy Lee March 01, 2010

BOONTON, NJ: The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS) hired Green Room PR, starting March 1, to handle its PR efforts.
 

Gift of Hope targets Hispanics to preach the need for organ donors

Erica Morris March 01, 2010

Gift of Hope, an organ and tissue donor network, worked with the San Jose Group to initiate a campaign that would engage Chicago's Hispanic community.
 

Firms identify opportunity in pursuit of government work

Jaimy Lee March 01, 2010

In late January, the Department of Health and Human Services indicated that it planned to hire a firm to help the federal agency raise awareness about issues relating to personal health information and health technology.
 

PR pros weigh in on Washington's healthcare summit

February 25, 2010

PRWeek asked public affairs and healthcare PR pros to grade communications efforts at Thursday's healthcare summit called by the Obama Administration to save its proposal for healthcare reform in the country.
 

H&K helps Text4Baby campaign reach out to new mothers

Jaimy Lee February 25, 2010

ALEXANDRIA, VA: The National Healthy Mothers, Healthy Babies Coalition (HMHB) is working with Hill & Knowlton to raise awareness and increase participation in Text4Baby, a free mobile health service.
 

GSK responds to committee report on diabetes drug

Jaimy Lee February 24, 2010

GlaxoSmithKline posted a 30-page white paper online on February 23 in reaction to a report from the US Senate Finance Committee.
 

InVentiv Communications' '09 revenues down 9%

Jaimy Lee February 24, 2010

SOMERSET, NJ: InVentiv Health said total revenues for its communications division, which includes Chandler Chicco Companies and Chamberlain Healthcare PR, dropped 9% to $310 million in 2009, compared to $341.9 million in 2008.
 

Stroke Association asks public to share health message with family, friends

Chris Daniels February 24, 2010

DALLAS: The American Stroke Association has launched an awareness campaign, which calls on people to use their communication devices and social media accounts to help those who are at risk of stroke.
 

Chamberlain taps Wilson as president, Cohen as COO

Jaimy Lee February 23, 2010

NEW YORK: Chamberlain Healthcare PR named Jonathan Wilson the president and Deborah Cohen the COO of the healthcare PR shop, effective March 1.
 

T-System taps CRT/Tanaka

Jaimy Lee February 23, 2010

DALLAS: T-System, which develops documentation technology for hospital emergency rooms, hired CRT/Tanaka for strategic PR and marketing counsel, following a competitive bid.
 

Ogilvy PR Worldwide hires da Silva

Jaimy Lee February 23, 2010

NEW YORK: Ogilvy PR Worldwide named Monique da Silva EVP and head of the North America healthcare practice, starting February 22.
 

HHS posts RFP for CER initiative

Jaimy Lee February 22, 2010

ROCKVILLE, MD: The US Department of Health and Human Services (HHS) posted an RFP for a firm to support its "Citizen's Forum" project, according to a federal filing. It is a Recovery Act contract.
 

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