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 Healthcare

Complying with healthcare reform

Michael Lasky, Davis & Gilbert May 17, 2013

Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.
 

AdvaMed swaps agency partners for 'Innovation'

May 17, 2013

WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.
 

Just press pause

Olga Fleming, Cohn & Wolfe May 17, 2013

One paradigm stands in the way of all communication programs, materials, and strategic thinking we bring to bear: lack of time.
 

FDA seeks firm for Native American anti-tobacco effort

May 16, 2013

WASHINGTON: The US Food and Drug Administration's Center for Tobacco Products is seeking a firm to launch an anti-tobacco program targeting Native Americans.
 

Does it apply to me? How to improve messaging in healthcare communications

Olga Fleming, Cohn & Wolfe May 15, 2013

Message development is a science and an art.
 

Waggener Edstrom veteran Beauregard departs firm

May 14, 2013

BOSTON: Colleen Beauregard, Waggener Edstrom's US healthcare practice co-lead and GM for the Northeast region and Boston office, has left her post after more than 16 years with the agency.
 

Edelman hires Red Health founder Paul Gittins

John Owens, PRWeek UK May 14, 2013

LONDON: Edelman has poached The Red Consultancy's Paul Gittins to lead its healthcare team.
 

Understanding the 'who' in healthcare communications

Olga Fleming, Cohn & Wolfe May 13, 2013

Understanding the "who" in healthcare communications has always been critical, but it is becoming more complicated than ever to really pinpoint who the "who" really is.
 

HHS-backed Lupus Initiative hires Kyne for promo push

May 09, 2013

NEW YORK: The Lupus Initiative has hired Kyne following a competitive RFP process to promote its new curriculum for US medical professionals.
 

Cancer Research UK hunts for social media support

John Owens, PRWeek UK May 09, 2013

LONDON: Cancer Research UK has sent out an RFI for agencies to assist with its social media operations.
 

California to grow team marketing health exchange

May 09, 2013

SACRAMENTO, CA: The organization running California's Affordable Care Act-mandated insurance exchange is looking to bolster its marketing and communications team with nearly two dozen hires.
 

Marina Maher aids Bayer heart health awareness

May 08, 2013

MORRISTOWN, NJ: Bayer HealthCare has teamed up with The National Coalition for Women with Heart Disease to launch "Handbags & Hearts."
 

Former Chandler Chicco DC MD Jackson joins O'Neill

May 03, 2013

WASHINGTON: Al Jackson, former MD of Chandler Chicco Companies' Washington DC office, has joined O'Neill and Associates as SVP and head of the healthcare practice.
 

Golin names Speer North American healthcare leader

May 03, 2013

CHICAGO: GolinHarris has named Farah Speer as its North America healthcare practice leader.
 

O'Brien departs American Academy of Pediatrics

May 03, 2013

WASHINGTON: John O'Brien has left his role as communications director at the American Academy of Pediatrics as the organization looks to better coordinate its communications.
 

Health execs rate UnitedHealthcare interactions poorly

May 02, 2013

NASHVILLE, TN: Hospital and health system executives gave UnitedHealthcare the lowest marks of all major insurance providers in terms of their dealings with the company, according to a survey from ReviveHealth.
 

GNC kicks off promotional push for loyalty program

May 02, 2013

PITTSBURGH: GNC is kicking off a promotional push for its just-unveiled loyalty club, known as the Member Price Program. Marketcom PR is assisting the company with the effort.
 

MSLGroup helps Kimberly-Clark unit tout recycling

April 30, 2013

ROSWELL, GA: Kimberly-Clark Professional is working with MSLGroup to launch "RightCycle," a CSR program that it says is the first large-scale recycling effort for nontraditional waste from manufacturing or scientific research areas.
 

Legacy Foundation debuts latest iteration of 'truth'

April 30, 2013

WASHINGTON: The Legacy Foundation, creator of the long-running "truth" anti-smoking campaign, is hoping a new set of TV spots will drive teens to social media to talk about the dangers of tobacco.
 

Muscular Dystrophy Association names Ford CCO

April 26, 2013

TUCSON, AZ: The Muscular Dystrophy Association has appointed Steven Ford as EVP and chief communications and marketing officer.
 

Kaiser plans 'Thrive' 2013 as exchanges take shape

April 26, 2013

OAKLAND, CA: Kaiser Permanente is planning the 10th season of its "Thrive" campaign, which will launch in August. It will differ from previous iterations because Kaiser will compete with other companies via healthcare exchanges.
 

In a real emergency, one size can't fit all

Eileen Sheil, Cleveland Clinic April 26, 2013

In incidents such as the Boston Marathon tragedy, the PR pros involved struggle with the balance between privacy and reaching out to the public, media, or other sources to get help. Weighing the risks and benefits is essential to achieve the best possible outcome.
 

Novartis promotes facts and figures about meningitis

April 23, 2013

NEW YORK: Novartis is working with longtime agency partner Ruder Finn to promote its support of the fifth World Meningitis Day, which will take place on Wednesday.
 

AtlantiCare selects ab+c as AOR

April 22, 2013

WILMINGTON, DE: AtlantiCare, a New Jersey healthcare organization, has hired ab+c as its AOR.
 

Veterans Affairs Dept. enlists District to tout apps

April 19, 2013

WASHINGTON: The Department of Veterans Affairs has hired District Communications to implement outreach and strategic internal and external communications for a series of upcoming mobile health applications.
 

Centers for Medicare and Medicaid, Maryland award Weber combined $14m in tasks

April 19, 2013

WASHINGTON: Both the Centers for Medicare and Medicaid Services and the state of Maryland have hired Weber Shandwick to launch campaigns promoting insurance marketplaces mandated by the Affordable Care Act. Combined, the contracts are worth nearly $14 million.
 

Illinois looks for shop to promote insurance exchange

April 18, 2013

SPRINGFIELD, IL: The Illinois Department of Insurance is seeking a firm to create and implement a marketing and outreach strategy to promote its health insurance marketplace.
 

Medical boards seek comms help on licensing overhaul

April 15, 2013

FORT WORTH, TX: Three major medical bodies are looking for communications support to announce updates in the way medical professionals maintain their licenses.
 

EPA re-ups with S. Groner on food-safety campaign

April 12, 2013

LOS ANGELES: The US Environmental Protection Agency has picked up an option year in its contract with S. Groner Associates for a multicultural awareness initiative to stop consumers from eating fish from a highly contaminated site.
 

Blue Cross, Blue Shield plans launch Affordable Care Act education efforts

April 11, 2013

CHICAGO: Blue Cross and Blue Shield plans around the country are taking it upon themselves to launch awareness efforts about the Affordable Care Act because their research has shown most uninsured consumers don't know how the law will affect them.
 
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