PRWeek Healthcare - PRWeek US

Healthcare News

Komen reversal shows power of social networks

Virgil Dickson February 03, 2012

WASHINGTON: The quick resolution to the standoff between The Susan G. Komen for the Cure organization and Planned Parenthood is a testament to the power of social media, say industry experts.

Ogilvy guides coalition work on Affordable Care Act

Virgil Dickson February 02, 2012

WASHINGTON: Ogilvy PR Worldwide is working with the Essential Health Benefits Coalition to promote its recommendations for the implementation of the Affordable Care Act.

Pharmacy benefits group describes 'what PBMs do'

Virgil Dickson January 23, 2012

WASHINGTON: The Pharmaceutical Care Management Association has launched the "That's What PBMs Do" campaign, highlighting the value of pharmacy benefit managers.

Aetna to bolster digital as part of rebranding process

Virgil Dickson January 20, 2012

HARTFORD, CT: Aetna is planning to expand its digital presence on the heels of its brand refresh.

Pfizer promotes 'Lipitor for You' program

Virgil Dickson January 19, 2012

NEW YORK: Pfizer is focusing on promoting the Lipitor For You program after recently losing patent exclusivity for the cholesterol-lowering drug.

A panacea for care confusion

Virgil Dickson February 01, 2012

From simple-to-understand names to targeted messages, healthcare provider networks are focused on clarifying the Affordable Care Act's broad impact.

Comms preparedness will maneuver employees through healthcare reform

Susan Thiele, Hill+Knowlton Strategies February 01, 2012

Despite uncertainty about the fate of affordable care, the time is now for companies to prepare for health reform.

New surgical product gets a healthy boost from 'Forbes'

David Ward February 01, 2012

Cohera Medical is rolling out its first product for plastic surgery, TissuGlu Surgical Adhesive.

CMT Awareness Month ramps up fundraising efforts

Tanya Lewis January 20, 2012

The nonprofit Charcot-Marie-Tooth Association works to raise awareness of the disease, support patients, and find a treatment and a cure.

Shuttle provides access to better nutrition, healthcare

Tanya Lewis January 06, 2012

Molina Healthcare launched its first neighborhood shuttle last May in Fontana, CA, to provide residents of low-income neighborhoods access to healthy food, activities, and healthcare services.

GSK to increase consumer healthcare comms team

Virgil Dickson January 31, 2012

GlaxoSmithKline is looking to bolster its consumer healthcare communications staff, following a three-month department review by Leslie McGibbon, VP of global communications and consumer healthcare.

Survey finds hiring boom in public relations

Rose Gordon December 08, 2011

The PR industry is hiring 10% more than it was at this time last year, according to a recent survey of online job ads.

AstraZeneca cuts US workforce by 24%

Virgil Dickson December 07, 2011

AstraZeneca is reducing its sales force by cutting 1,150 jobs. These changes will account for roughly 24% of the company's sales organization in the US.

Influencing the 'super committee'

Rose Gordon September 06, 2011

As the congressional super committee goes to work at slashing away at the government's debt, The Washington Post has put together a nifty infographic detailing the members ties to various lobbying interests.

Merck subpoenaed by Justice Department

Lindsay Stein August 11, 2011

Pharmaceutical giant Merck & Co. is currently undergoing a criminal investigation by the US Department of Justice for its marketing and selling activities for three prescription drugs.

Healthcare Newsletter

The PRWeek healthcare newsletter provides healthcare-specific news, features, and campaigns delivered straight to your inbox every Thursday. From the FDA to Big Pharma, the newsletter will keep you informed of all the breaking issues affecting the healthcare and health and wellness market.

preview this newsletter | click here to subscribe