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Healthcare News

AARP seeks firm to put long-term care in spotlight

Virgil Dickson June 11, 2013

WASHINGTON: The AARP is looking for agency help as it draws attention to the need for improved access to long-term services and support for senior citizens and people with disabilities.

H+K appoints Malaria No More CEO healthcare lead

Virgil Dickson June 10, 2013

NEW YORK: Hill+Knowlton Strategies has hired former key US Senate aide David Bowen to lead its global healthcare practice effective July 1.

Engleka joins Porter as health practice SVP

Virgil Dickson June 10, 2013

NEW YORK: Porter Novelli has hired Henry Engleka as SVP in its global health and wellness practice.

Weber study urges pharma brands to try social media

NEW YORK: Pharmaceutical companies that are not taking advantage of social and digital channels are missing a major opportunity to reach consumers searching for healthcare information, according to a study from Weber Shandwick.

W2O Group names Deri WCG president

Lindsay Stein June 04, 2013

NEW YORK: W2O Group has appointed Chris Deri, Burson-Marsteller's former CEO and market leader in China, as president of WCG.

Colorectal cancer support taps 1 million strong

Tanya Lewis June 07, 2013

Devin James connected with nonprofit advocacy group Fight Colorectal Cancer on Twitter after his father was diagnosed with the disease.

DC Influencer: Deirdre McGinley-Gieser, American Institute for Cancer Research

Virgil Dickson June 01, 2013

Deirdre McGinley-Gieser, VP of programs, American Institute for Cancer Research, knows effective cancer prevention starts early in life.

Outreach campaign enlists veterans to get healthcare service they deserve

Denise Aube, Crosby Marketing Communications. April 01, 2013

The Veterans Health Administration is America's largest integrated health system, serving millions of veterans each year.

CEO Q&A: Paul Fonteyne, Boehringer Ingelheim

Brittaney Kiefer March 01, 2013

Boehringer Ingelheim president and CEO Paul Fonteyne talks to Brittaney Kiefer about Capitol Hill's priorities and healthcare advancements

Spotlight: Beijing

Sarah Shearman February 26, 2013

Xian-Janssen Pharmaceutical's business unit communications leader Srikant Ramaswami describes China through the lens of Beijing.

Coca-Cola adds its voice to the anti-obesity discussion

Virgil Dickson January 15, 2013

Coca-Cola has launched an anti-obesity campaign as it seeks to become a stronger voice on the issue.

TogoRun fills in the blanks on Congress' freshman class

Virgil Dickson January 08, 2013

TogoRun wants health advocates, clients, and the media to get to know the freshman class of Congress a bit better through a new resource called the "Freshman Healthbook."

Federal PR contracts in the bull's eye of new report

Virgil Dickson November 27, 2012

Federal PR and advertising contracts are likely to see more scrutiny following new findings that the government has spent more than $16 billion over the past decade on outside advertising, marketing, and PR contractors.

Congressmen threaten to subpoena healthcare PR RFP

Virgil Dickson October 26, 2012

A Porter Novelli contract worth nearly $20 million that was signed earlier this year is continuing to draw ire on Capitol Hill.

Magic Johnson, GolinHarris promote at-home HIV test

Virgil Dickson October 15, 2012

OraSure Technologies has teamed up with basketball great Magic Johnson and GolinHarris to get the word out about OraQuick, an HIV test that consumers can take at home.

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