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Healthcare News

California gives Weber $12m contract to tout health insurance exchange

Virgil Dickson May 25, 2013

SACRAMENTO, CA: The organization running California's health insurance exchange has hired Weber Shandwick to develop a creative marketing and paid media campaign running through April 2015. The contract is worth $12 million.

AdvaMed swaps agency partners for 'Innovation'

Virgil Dickson May 17, 2013

WASHINGTON: AdvaMed, the trade group for the medical technology industry, has switched its agency partner for the "Life Changing Innovation" campaign.

FDA seeks firm for Native American anti-tobacco effort

Virgil Dickson May 16, 2013

WASHINGTON: The US Food and Drug Administration's Center for Tobacco Products is seeking a firm to launch an anti-tobacco program targeting Native Americans.

Waggener Edstrom veteran Beauregard departs firm

Virgil Dickson May 14, 2013

BOSTON: Colleen Beauregard, Waggener Edstrom's US healthcare practice co-lead and GM for the Northeast region and Boston office, has left her post after more than 16 years with the agency.

HHS-backed Lupus Initiative hires Kyne for promo push

Virgil Dickson May 09, 2013

NEW YORK: The Lupus Initiative has hired Kyne following a competitive RFP process to promote its new curriculum for US medical professionals.

Outreach campaign enlists veterans to get healthcare service they deserve

Denise Aube, Crosby Marketing Communications. April 01, 2013

The Veterans Health Administration is America's largest integrated health system, serving millions of veterans each year.

CEO Q&A: Paul Fonteyne, Boehringer Ingelheim

Brittaney Kiefer March 01, 2013

Boehringer Ingelheim president and CEO Paul Fonteyne talks to Brittaney Kiefer about Capitol Hill's priorities and healthcare advancements

Spotlight: Beijing

Sarah Shearman February 26, 2013

Xian-Janssen Pharmaceutical's business unit communications leader Srikant Ramaswami describes China through the lens of Beijing.

DC unlocked

Virgil Dickson January 01, 2013

After two years of political gridlock, all eyes are on Capitol Hill's lawmakers as agencies and clients set their sights on achieving change.

Emergency TV

Virgil Dickson December 01, 2012

Hard-hitting stories of life and death are changing the rules from a PR perspective as New York-Presbyterian admits reality TV cameras.

Coca-Cola adds its voice to the anti-obesity discussion

Virgil Dickson January 15, 2013

Coca-Cola has launched an anti-obesity campaign as it seeks to become a stronger voice on the issue.

TogoRun fills in the blanks on Congress' freshman class

Virgil Dickson January 08, 2013

TogoRun wants health advocates, clients, and the media to get to know the freshman class of Congress a bit better through a new resource called the "Freshman Healthbook."

Federal PR contracts in the bull's eye of new report

Virgil Dickson November 27, 2012

Federal PR and advertising contracts are likely to see more scrutiny following new findings that the government has spent more than $16 billion over the past decade on outside advertising, marketing, and PR contractors.

Congressmen threaten to subpoena healthcare PR RFP

Virgil Dickson October 26, 2012

A Porter Novelli contract worth nearly $20 million that was signed earlier this year is continuing to draw ire on Capitol Hill.

Magic Johnson, GolinHarris promote at-home HIV test

Virgil Dickson October 15, 2012

OraSure Technologies has teamed up with basketball great Magic Johnson and GolinHarris to get the word out about OraQuick, an HIV test that consumers can take at home.

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