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Healthcare News

Social media, celebrities factor into COPD campaign

Jaimy Lee February 08, 2010

RIDGEFIELD, CT: Boehringer Ingelheim Pharmaceuticals launched its largest unbranded campaign as it aims to raise awareness about chronic obstructive pulmonary disease (COPD).

Trio of groups unite to boost arthritis awareness

Kimberly Maul February 04, 2010

WASHINGTON: A coalition led by the Arthritis Foundation launched a three-year, national public awareness campaign to help Americans understand the joint disease and its most common form, osteoarthritis.

Agencies scramble for healthcare talent

Jaimy Lee February 04, 2010

NEW YORK: The healthcare practice leaders at seven holding company agencies in the US have left their positions in the last 11 months, triggering a shake-up in senior-level staffing.

Orthodontists pair sports with mouth guards in appeal to kids

Chris Daniels January 29, 2010

ST. LOUIS: The American Association of Orthodontists is preparing for its largest campaign to date with help from former NFL great Emmitt Smith.

American Heart Association shifts message to focus on prevention

Jaimy Lee January 28, 2010

DALLAS: The American Heart Association is addressing prevention and ideal heart health in a national campaign for the first time.

Pharma industry finally embraces social media

Jaimy Lee February 01, 2010

Once hesitant - and restricted - to use social media in their communications plans, the healthcare industry is finally embracing the strategy.

AICR's 'fat equals cancer' message makes prominent impression on 'USA Today'

February 01, 2010

Who is your client and what are its media goals?

CEO Q&A: Jay Grinney, HealthSouth

Erica Morris February 01, 2010

Jay Grinney of HealthSouth talks to Erica Morris about business after a PR crisis and why local outreach is so important to his company.

Purchase and purpose work well together

Susan Smith Ellis December 01, 2009

"Don't let what you cannot do interfere with what you can do." (RED) continues to build momentum on the basis of this insight from John Wooden, legendary UCLA basketball coach.

Recognition of online reality will help FDA stay relevant

December 01, 2009

The Food & Drug Administration (FDA) held public hearings in mid-November with industry leaders to gather information about using social media and the Web to promote FDA-regulated medical products.

Future of health communications demands social media guidance

Kevin Bannon November 20, 2009

Last week, for the first time in more than a decade, the US Food and Drug Administration convened a hearing on the promotion of FDA-regulated medical products via online channels, including the latest online phenomenon: social media.

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Healthcare Blog Posts

Social Media Week: Navigating social media and healthcare

Kimberly Maul February 04, 2010

Last night I attended a Social Media Week NY event at the NYU Stern School of Business called "Navigating Social Media Technology in Healthcare."

Medical journal retracts 12-year-old autism study

Jaimy Lee February 03, 2010

The Lancet, a prestigious medical journal in the UK, said this week it was retracting the article that first linked autism to the vaccine for measles, mumps, and rubella. The article was published 12 years ago.

FDA warns dermatologist about promotion of antiwrinkle drug

Jaimy Lee February 02, 2010

The number of warnings regarding drug promotion has doubled since President Barack Obama came into office, according to a Reuters report.

Comms division unaffected by changes at Novartis

Jaimy Lee January 27, 2010

It's been a big month for news at Novartis.

Weight Watchers sues Jenny Craig over weight loss comparison

Jaimy Lee January 25, 2010

Weight Watchers filed a lawsuit against Jenny Craig over a TV ad that claimed Jenny Craig users lost twice as much weight as "those on the largest weight loss program," which referred to Weight Watchers.