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Healthcare News

Porter picked by HHS to conduct $20m campaign

Virgil Dickson May 18, 2012

WASHINGTON: The Centers for Medicare and Medicaid Services has selected Porter Novelli to launch a national multimedia education campaign mandated by the Affordable Care Act.

Canadian Partnership Against Cancer seeks PR AOR

Virgil Dickson May 15, 2012

TORONTO: The Canadian Partnership Against Cancer (CPAC) is seeking a media relations agency of record.

Product Safety commission brings back Widmeyer

Virgil Dickson May 14, 2012

WASHINGTON: The US Consumer Product Safety Commission has rehired Widmeyer Communications to run its national "Pool Safely" public education campaign that aims to reduce child drownings.

VA to work with Ad Council on integrated campaign

Virgil Dickson May 08, 2012

WASHINGTON: The Department of Veterans Affairs plans to enter into a sole-source contract with the Advertising Council to help develop a campaign to reach veterans.

Centers for Disease Control looks for agency partners

Virgil Dickson May 04, 2012

ATLANTA: The Centers for Disease Control and Prevention is searching for agency support for three major projects, including its HIV/AIDS-prevention work.

Valentine's Day kicks off early cancer detection program

Tanya Lewis May 11, 2012

The American Cancer Society executed a Valentine's Day campaign to raise awareness of the importance of mammograms among the Hispanic community in the New York area.

DC Influencer: Shawn Farley, American College of Radiology

Virgil Dickson March 01, 2012

Shawn Farley, director of public affairs at the American College of Radiology, talks to Virgil Dickson about beating back budget cuts.

Technology helps consumers better understand their health

Beth Krietsch March 01, 2012

As America's health system becomes increasingly digitized and medical professionals and patients adopt mobile and tablet technology, digital health apps are gaining prominence as tools for monitoring health, educating consumers, and raising awareness of a brand, treatment, or disease.

Ophthalmologists sharpen focus on dangers of decorative lenses

Emory Sullivan March 01, 2012

Non-prescription contact lenses are popular, particularly around Halloween, but selling lenses without a prescription is illegal and can damage the wearer's eyes.

Tackling the problem of childhood obesity

Tanya Lewis February 17, 2012

Controversial ads followed by an ongoing PR campaign helped Children's Healthcare of Atlanta and AOR Jackson Spalding jumpstart conversation about childhood obesity.

Federal Medtronic probe ends

Virgil Dickson May 18, 2012

A federal probe into whether Medtronic illegally promoted Infuse, a bone-graft product for unapproved uses, has drawn to a close.

Lipitor marketing reaches the end of the road

Virgil Dickson May 11, 2012

Pfizer is giving up the ghost when it comes to promoting cholesterol drug Lipitor in the US. The patent on the drug expired November 30 of last year.

Mad cow scare fails to shake meat industry

Virgil Dickson April 27, 2012

The first US case of mad cow disease since 2006 caused anxiety among consumers this week.

J&J settlement offer rejected

Virgil Dickson March 13, 2012

The US Justice Department has rejected a $1 billion settlement offer by Johnson & Johnson over allegations that it marketed Risperdal for unapproved uses.

GSK to increase consumer healthcare comms team

Virgil Dickson January 31, 2012

GlaxoSmithKline is looking to bolster its consumer healthcare communications staff, following a three-month department review by Leslie McGibbon, VP of global communications and consumer healthcare.

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