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MassMutual enlists Weber Shandwick as AOR
Rose Gordon
March 18, 2010
SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.
Female Health, MAC AIDS Fund partner for awareness
Jaimy Lee
March 18, 2010
CHICAGO: The Female Health Company partnered with the MAC AIDS Fund for a campaign using earned and social media to raise awareness in Washington about the female condom.
GSK works with cancer survivor for 'Help Prevent' campaign
Chris Daniels
March 17, 2010
PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women.
IFAH taps Grayling for comms study on animal health
Chris Daniels
March 10, 2010
BRUSSELS: The International Federation for Animal Health (IFAH) hired Grayling to conduct a global communications study to better understand how key stakeholders view the animal health industry.
CDC adds social media component to ongoing campaign to stop HIV
Kimberly Maul
March 04, 2010
ATLANTA: The Centers for Disease Control and Prevention (CDC) is launching a social media campaign called "i know," encouraging African-Americans aged 18 to 24 to talk more openly about HIV.
PR pros weigh in on Washington's healthcare summit
February 25, 2010
PRWeek asked public affairs and healthcare PR pros to grade communications efforts at Thursday's healthcare summit called by the Obama Administration to save its proposal for healthcare reform in the country.
H&K helps Text4Baby campaign reach out to new mothers
Jaimy Lee
February 25, 2010
ALEXANDRIA, VA: The National Healthy Mothers, Healthy Babies Coalition (HMHB) is working with Hill & Knowlton to raise awareness and increase participation in Text4Baby, a free mobile health service.
InVentiv Communications' '09 revenues down 9%
Jaimy Lee
February 24, 2010
SOMERSET, NJ: InVentiv Health said total revenues for its communications division, which includes Chandler Chicco Companies and Chamberlain Healthcare PR, dropped 9% to $310 million in 2009, compared to $341.9 million in 2008.
Stroke Association asks public to share health message with family, friends
Chris Daniels
February 24, 2010
DALLAS: The American Stroke Association has launched an awareness campaign, which calls on people to use their communication devices and social media accounts to help those who are at risk of stroke.
American Legacy Foundation targets Nascar audience
Jaimy Lee
February 18, 2010
WASHINGTON: The American Legacy Foundation is working with Carl Edwards to target Nascar fans and pit crew members as part of its ongoing adult smoking cessation campaign.
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