MassMutual enlists Weber Shandwick as AOR

Rose Gordon March 18, 2010

SPRINGFIELD, MA: MassMutual selected Weber Shandwick as AOR for its corporate and US insurance businesses, following a competitive pitch.
 

Female Health, MAC AIDS Fund partner for awareness

Jaimy Lee March 18, 2010

CHICAGO: The Female Health Company partnered with the MAC AIDS Fund for a campaign using earned and social media to raise awareness in Washington about the female condom.
 

GSK works with cancer survivor for 'Help Prevent' campaign

Chris Daniels March 17, 2010

PHILADELPHIA: GlaxoSmithKline (GSK) hired a real cervical cancer survivor for an awareness campaign aimed at young women.
 

IFAH taps Grayling for comms study on animal health

Chris Daniels March 10, 2010

BRUSSELS: The International Federation for Animal Health (IFAH) hired Grayling to conduct a global communications study to better understand how key stakeholders view the animal health industry.
 

CDC adds social media component to ongoing campaign to stop HIV

Kimberly Maul March 04, 2010

ATLANTA: The Centers for Disease Control and Prevention (CDC) is launching a social media campaign called "i know," encouraging African-Americans aged 18 to 24 to talk more openly about HIV.
 

PR pros weigh in on Washington's healthcare summit

February 25, 2010

PRWeek asked public affairs and healthcare PR pros to grade communications efforts at Thursday's healthcare summit called by the Obama Administration to save its proposal for healthcare reform in the country.
 

H&K helps Text4Baby campaign reach out to new mothers

Jaimy Lee February 25, 2010

ALEXANDRIA, VA: The National Healthy Mothers, Healthy Babies Coalition (HMHB) is working with Hill & Knowlton to raise awareness and increase participation in Text4Baby, a free mobile health service.
 

InVentiv Communications' '09 revenues down 9%

Jaimy Lee February 24, 2010

SOMERSET, NJ: InVentiv Health said total revenues for its communications division, which includes Chandler Chicco Companies and Chamberlain Healthcare PR, dropped 9% to $310 million in 2009, compared to $341.9 million in 2008.
 

Stroke Association asks public to share health message with family, friends

Chris Daniels February 24, 2010

DALLAS: The American Stroke Association has launched an awareness campaign, which calls on people to use their communication devices and social media accounts to help those who are at risk of stroke.
 

American Legacy Foundation targets Nascar audience

Jaimy Lee February 18, 2010

WASHINGTON: The American Legacy Foundation is working with Carl Edwards to target Nascar fans and pit crew members as part of its ongoing adult smoking cessation campaign.