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Healthcare Reform

Portland brings on Fish to head new health practice

Loulla-Mae Eleftheriou-Smith, PRWeek UK January 24, 2013

Portland has hired NHS Confederation head of communications Louise Fish to lead its new practice, Portland Health.

Healthcare law survives, but challenges remain

Nancy Hicks, Ketchum December 28, 2012

Obama's victory and Democrats' retention of the Senate ensure that the healthcare law survives and moves forward in implementation. Yet, serious challenges remain.

Post-SCOTUS: Clear advice for Republicans

Al Jackson, Chandler Chicco Companies July 09, 2012

Romney should continue to stress his intention to "repeal Obamacare on day one" in order to keep the troops motivated.

Industry preps for hard work ahead on healthcare comms

PRWeek Staff June 28, 2012

PRWeek asked industry leaders to comment on how the Supreme Court's decision on the Affordable Care Act, which largely upheld the law, will affect both client- and agency-side communications leaders, as well as public affairs professionals. A roundup of their answers follows.

HHS-Porter campaign draws the right's ire

Frank Washkuch May 23, 2012

Encouraging consumers to request wellness visits, cancer screenings, and well baby visits aren't the sort of things that inspire placards and protests - except that they're a part of the Affordable Care Act, better known to many on the right as Obamacare.

Insurance firms prep for Supreme Court healthcare-reform decision

Virgil Dickson March 30, 2012

Healthcare and insurance industry communicators, and their agency partners, will have their work cut out for them regardless of the Supreme Court's ultimate decision on the Affordable Care Act.

Getting to the heart of healthcare reform

Eileen Sheil, Cleveland Clinic March 09, 2012

Healthcare in the US is in a period of unprecedented transformation. As such, communicators in the sector have to really step up their game to navigate a complex landscape.

Learn your lessons well

Robert Chandler, Chandler Chicco Companies February 06, 2012

Affordable, quality care is the primary goal of President Barack Obama's healthcare reform.

Comms preparedness will maneuver employees through healthcare reform

Susan Thiele, Hill+Knowlton Strategies February 01, 2012

Despite uncertainty about the fate of affordable care, the time is now for companies to prepare for health reform.

A panacea for care confusion

Virgil Dickson February 01, 2012

From simple-to-understand names to targeted messages, healthcare provider networks are focused on clarifying the Affordable Care Act's broad impact.

A healthy communications conundrum

Steve Barrett October 21, 2011

Healthcare reform has definitely not been the hottest topic in the ongoing series of debates between wannabe Republican presidential candidates, which this week visited Las Vegas on its latest post.