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 health

Funds and hope raised for HIV/AIDS prevention

April 05, 2013

The nonprofit Lifebeat, Music Fights HIV/AIDS works in conjunction with music industry partners to educate young Americans about HIV/AIDS prevention and to support the HIV/AIDS community.
 

Agency sought for global anti-malaria campaign

John Owens, PRWeek UK April 03, 2013

LONDON: A US government-backed global network battling malaria is set to hire agency help to boost its fight against the disease.
 

The eyes have it with success of ophthalmology campaign

March 29, 2013

Leading up to the New Year's Eve holiday, the nonprofit American Academy of Ophthalmology used the potential hazard of flying champagne corks to stress eye safety
 

Dentistry group taps Weber for seven-figure account

March 25, 2013

CHICAGO: The American Academy of Pediatric Dentistry, an organization with more than 8,000 members that specialize in dental care for children of all ages, has selected Weber Shandwick as AOR.
 

CMN Hospitals asks Santa for a $12m neonatal intensive care unit

March 22, 2013

Nonprofit CMN Hospitals last year launched its inaugural holiday giving campaign, which was also its first foray into crowdsource fundraising.
 

Frank PR to promote Tough Mudder events in UK

Alec Mattinson, PRWeek UK March 14, 2013

The self-styled "toughest event on the planet" has hired Frank PR to build its brand in the UK.
 

GlaxoSmithKline brings on Unity for flu remedy brief

John Owens, PRWeek UK March 12, 2013

GlaxoSmithKline has handed a six-figure brief to Unity to give its UK flu remedies "personality," PRWeek UK understands.
 

IPG taps Skelton as global healthcare MD

February 26, 2013

NEW YORK: Interpublic Group has hired Martin Skelton as MD of global healthcare.
 

Greek food brand Gaea appoints first UK PR agency

Daniel Farey-Jones, PRWeek UK February 26, 2013

Greek food company Gaea has appointed Three Sixty Degrees PR as its first UK public relations agency.
 

Draftfcb taps Fleishman for $115m anti-tobacco effort

February 01, 2013

NEW YORK: Draftfcb and Fleishman-Hillard, the agency team behind the long-running "Above the Influence" campaign, are teaming up again to launch a tobacco-cessation outreach initiative targeting teenagers.
 

DC Influencer: Larry Hausner, American Diabetes Association

February 01, 2013

Larry Hausner, CEO, American Diabetes Association, talks about effectively using social media and imagery to increase awareness.
 

Coke lends support to women's health

January 25, 2013

The ultimate goal of the Heart Truth campaign, which Diet Coke is conducting in partnership with the National Heart, Lung, and Blood Institute, is to raise awareness of heart health among women and encourage them to take action.
 

Coke defends itself against prime minister's comments

John Reynolds, Marketing January 22, 2013

Coca-Cola has rebutted criticism from UK Prime Minister David Cameron, who told Parliament he was trying to steer his children away from drinking Coke.
 

Grayling wins brief for UK orthopedic hospital

Loulla-Mae Eleftheriou-Smith, PRWeek UK January 15, 2013

The UK's largest orthopedic hospital has drafted Grayling to boost awareness of its services and provide support for a major redevelopment of the National Health Service trust's site in Stanmore, Middlesex.
 

Viviscal campaign alleviates hair loss stigma

January 04, 2013

Hair growth supplements company Viviscal and CRT/tanaka drove hair health discussion last year to broaden awareness and use.
 

NFL stars kick off melanoma awareness effort targeting uninformed men

Sarah Koening, Bristol-Myers Squibb January 01, 2013

Despite rising incidence levels of melanoma, many awareness and educational efforts were focused broadly on skin cancer, with UV messages and protecting skin for beauty reasons.
 

DC Influencer: Kathleen Taylor, Defense Centers of Excellence

January 01, 2013

Kathleen Taylor, deputy director of strategic comms, Defense Centers of Excellence, on raising awareness through its Real Warriors campaign.
 

H+K walks away from Texas Cancer Institute contract

December 18, 2012

AUSTIN, TX: Hill+Knowlton Strategies has severed its contract with the Cancer and Prevention Research Institute of Texas.
 

Industry has a healthy glow as new year of opportunities approaches

December 01, 2012

There's a healthy glow to this issue of PRWeek, the last in print for 2012, from our feature on the New York-Presbyterian Hospital's involvement in reality TV, to a public affairs analysis on creating anti-obesity campaigns and a report on promoting healthy yogurt.
 

Pumping PR muscle into a global marketing strategy

Dave Reiseman, Gold’s Gym November 30, 2012

The last decade has seen a rise in demand for health and fitness products and services among consumers - and with it, an increase in noise coming from health clubs clamoring for their attention and membership.
 

Rubenstein names Fountain vice president

November 12, 2012

NEW YORK: Rubenstein Public Relations has appointed Leigh Hope Fountain as VP with a focus on the firm's lifestyle and health clients.
 

Abbott in discussion with MSLGroup for Humira work

November 12, 2012

ABBOTT PARK, IL: Pharmaceutical company Abbott Laboratories is having discussions with MSLGroup about project work for its prescription arthritis medication Humira.
 

Alouette takes portion control on the road

November 09, 2012

To help promote Alouette Portions, Alouette Cheese USA sponsored 12-year-old Marshall Reid and his mother, co-authors of the book "Portion Size Me," on a summer tour.
 

If all politics is local, health messaging should be personal

Tali Mackay, Hill+Knowlton Strategies November 02, 2012

Despite Americans' desire for privacy and data security, the truth is our lives are an open book. That's never more obvious than during election season.
 

Balance Bar selects 360 PR to create national campaign

November 01, 2012

VALHALLA, NY: Balance Bar, an energy and nutrition bar maker, has selected 360 Public Relations as its PR AOR following an RFP.
 

Monetary gains for healthier choices send wrong message

November 01, 2012

When I moved to New York City, I was thrilled to see calorie counts on every menu. It saved me the time of having to look up the nutritional information on my phone.
 

Lamaze delivers education in maternity care push

October 19, 2012

Lamaze International and JPA, its AOR, launched a national "Push for Your Baby" campaign in May to engage parents and Lamaze educators.
 

Big numbers in advance of big data

Kym White, Edelman October 19, 2012

Over the past few years, fueled by the promise of advances in health IT, we've had big data dangled in front of us as a treasure trove of information from which we'll be able to glean associations and answers that have been unavailable to us to date.
 

Soda industry takes another transparency step with Calories Count

October 12, 2012

Soft drink companies must engage and educate the public about their diversifying range of products even after they introduce calorie amounts on vending machines.
 

Ford unveils breast cancer awareness documentary

October 10, 2012

DEARBORN, MI: Ford Motor Company is promoting an online documentary it produced about breast cancer survivors to raise awareness of its "Warriors in Pink" program.
 
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