Health And Wellness

Martek Biosciences raises awareness about brain health online

Jaimy Lee July 01, 2009

COLUMBIA, MD: Martek Biosciences launched a campaign on June 23 to raise awareness with Baby Boomers about brain health as well as the company's line of branded health products.
 

'People' places Children's Hospitals of Minnesota at neonatal forefront

Frank Washkuch July 01, 2009

Who is your client? What are its media goals?
 

Pekarek is an advocate for change at GSK

Jaimy Lee July 01, 2009

When Nancy Pekarek assumed her new position as the VP of communications for GlaxoSmithKline, it was the next step in a 15-year career with the second-largest pharma company in the world.
 

Dahn Yoga & Health hires MGP for support around lawsuit

Kimberly Maul June 26, 2009

NEW YORK: Dahn Yoga & Health Centers hired MGP & Associates for PR support, helping the global company handle a federal lawsuit filed by former employees.
 

YMCA tops Cone nonprofit brand rankings

Frank Washkuch June 24, 2009

BOSTON: The YMCA has the nation's most valuable nonprofit brand, worth almost $6.4 billion, according to Cone's Nonprofit Power Brand 100 study.
 

BioEnterprise taps Marcus Thomas for awareness effort

Jaimy Lee June 22, 2009

CLEVELAND, OH: BioEnterprise, a partnership of Ohio-based healthcare groups, hired Marcus Thomas to help the organization raise awareness about Northwest Ohio's medical device industry.
 

Komen affiliate in Denver hires Metzger

Jaimy Lee June 22, 2009

DENVER: The metropolitan Denver affiliate of Susan G. Komen for the Cure hired Metzger Associates for an 18-month contract, starting in June.
 

Zicam makers using social media to communicate with consumers

Jaimy Lee June 19, 2009

SCOTTSDALE, AZ: Matrixx Initiatives, the makers of Zicam, is using already established Facebook and Twitter pages to communicate with consumers following a June 16 warning from the Food and Drug Administration (FDA) telling the company to stop selling two nasal versions of the cold remedy.
 

Interview: Amy O'Connor

Jaimy Lee June 19, 2009

Amy O'Connor has 20 years of experience editing health magazines.
 

Dodge builds health technology client roster

Jaimy Lee June 19, 2009

ATLANTA: Dodge Communications added two health technology clients in May, including Greatwater Software and Halfpenny Technologies.
 

Depend partners up for prostate cancer awareness

Frank Washkuch June 19, 2009

Prostate cancer affects one in every six men, with 192,000 males expected to be diagnosed with the disease this year in the US alone.
 

'Good Housekeeping' to take seal facility on tour

Frank Washkuch June 18, 2009

NEW YORK: Hearst Magazines will take a mobile version of the Good Housekeeping Research Institute - the group that awards the "Good Housekeeping Seal" - on an 11-market consumer awareness tour this fall.
 

WellPoint hires former Freddie Mac executive

Jaimy Lee June 18, 2009

INDIANAPOLIS, IN: WellPoint tapped David Palombi as SVP of corporate communications, effective June 8.
 

Americans United for Life taps Smith as director of communications

Jaimy Lee June 18, 2009

WASHINGTON: Americans United for Life, a pro-life policy organization, named Heather Smith its director of communications.
 

Intervet/Schering-Plough Animal Health hires Giblin

Jaimy Lee June 17, 2009

ROSELAND, NJ: Intervet/Schering-Plough Animal Health named Bob Giblin the manager of food industry communications.
 

US Forest Service launches tween campaign

Jaimy Lee June 17, 2009

WASHINGTON: The US Forest Service and The Advertising Council launched an awareness campaign June 10 targeting tweens and their parents with a goal to encourage kids to spend more time in nature.
 

Ketchum and Pleon merge, broadening Europe network

Frank Washkuch June 16, 2009

NEW YORK: Ketchum, seeking to expand its footprint in Europe, is absorbing Germany-based Pleon into its brand. The firms, which both operate under the Omnicom Group umbrella, expect the merger to be complete by January 1, 2010.
 

American Heart Association launches BetterU with blogger support

Jaimy Lee June 15, 2009

DALLAS: The American Heart Association is using social media and blogger outreach to raise awareness about the nonprofit's new online fitness and nutrition program, BetterU.
 

TB Alliance hires former Pharmaceutical Executive editor

Jaimy Lee June 12, 2009

NEW YORK: The Global Alliance for TB Drug Development tapped Joanna Breitstein, former executive editor of Pharmaceutical Executive, as the manager of communications.
 

Internal comms can boost companies' environmental innovation

Kyle Cahill June 12, 2009

'Marketing should never be involved in sustainability strategies until the very end.' I heard those words recently from a senior environmental manager at a sustainability conference in Chicago.
 

Nonprofit expands, rebrands Jewish-focused Web site

Frank Washkuch June 10, 2009

NEW YORK: Nonprofit publisher Nextbook unveiled Tablet Magazine, an online portal about Jewish life, culture, and news, on June 8. The Web site is a rebranded and bigger version of Nextbook.org.
 

'Washington Post' launches healthcare panel microsite

Frank Washkuch June 09, 2009

WASHINGTON: The Washington Post launched Health Reform RX, an online discussion panel and microsite covering the US medical system and government healthcare policy, on June 9.
 

Eli Lilly names Peterson SVP of corporate affairs and comms

Jaimy Lee June 09, 2009

INDIANAPOLIS: Eli Lilly tapped Bart Peterson, a former two-term mayor of Indianapolis, as SVP of corporate affairs and communications, effective June 22.
 

JFK Communications adds three healthcare clients

Jaimy Lee June 09, 2009

KING OF PRUSSIA, PA: MDS Pharma Services hired JFK Communications, a healthcare boutique agency, in April for clinical research and medical meeting communications.
 

Organizing for America ramps up healthcare efforts

Jaimy Lee June 05, 2009

WASHINGTON: Organizing for America, a group founded by the Democratic National Committee that plans to build on the grassroots efforts of President Barack Obama's election campaign, will launch a grassroots healthcare campaign on June 6.
 

MS&L taps Glick as head of health and nutrition affairs

Jaimy Lee June 04, 2009

WASHINGTON: MS&L Worldwide named Nancy Glick SVP and director of the agency's Washington-based health and nutrition affairs practice, effective May 18.
 

LVMH announces New York biking initiative

Alexandra Bruell June 04, 2009

NEW YORK: Paris-based LVMH has introduced an initiative challenging Fashion Institute of Technology (FIT) students to design bike apparel and gear, an effort that aims to further LVMH's sustainability efforts in the US.
 

Weber Shandwick unveils social innovation practice

Frank Washkuch June 03, 2009

NEW YORK: Weber Shandwick announced the launch of its global social innovation specialty practice on June 2.
 

TogoRun opens Washington office

Jaimy Lee June 03, 2009

WASHINGTON: TogoRun, an Omnicom healthcare firm that recently underwent a rebranding, said June 3 that it had opened its third office in Washington to better serve its healthcare clients, including Novo Nordisk and Philips Healthcare.
 

Fit Mom for Life founder taps Kay Renz

Kimberly Maul June 02, 2009

FORT LAUDERDALE, FL: Adriana Martin, the founder of Fit Mom for Life, hired Kay Renz PR for publicity support around the expanding brand.
 

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