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Health And Wellness

Nutrisystem hires Shallow amidst turnaround

Sarah Shearman May 14, 2013

FORT WASHINGTON, PA: Nutrisystem has hired former Rodale communications leader Robin Shallow as VP of PR and corporate communications, a newly created role at the weight loss and diet company.

Neuro Drinks selects Formula PR as AOR

Lindsay Stein April 10, 2013

SANTA MONICA, CA: Beverage line Neuro Drinks has selected Formula PR as its AOR following a competitive review.

Vega selects MWW as North American AOR

Lindsay Stein April 09, 2013

LOS ANGELES: Health and sports product manufacturer Vega has hired MWW as its AOR for North America after an informal review.

Morinda taps Carmichael Lynch Spong as AOR

Lindsay Stein April 09, 2013

PROVO, UT: Bioactive product manufacturer and marketer Morinda has selected Carmichael Lynch Spong as its AOR following a competitive review.

Agency sought for global anti-malaria campaign

John Owens, PRWeek UK April 03, 2013

LONDON: A US government-backed global network battling malaria is set to hire agency help to boost its fight against the disease.

Frank PR to promote Tough Mudder events in UK

Alec Mattinson, PRWeek UK March 14, 2013

The self-styled "toughest event on the planet" has hired Frank PR to build its brand in the UK.

EVOL Foods names Ogilvy AOR

Lindsay Stein March 11, 2013

DENVER: Natural and organic frozen food company EVOL Foods has selected Ogilvy Public Relations as its first AOR, following an RFP.

Liquid Nutrition taps Formula as it enters US

Lindsay Stein March 05, 2013

TORONTO: Liquid Nutrition, a Canadian company that sells fresh juices and smoothies, has selected Formula PR as its AOR as it enters the US market this year.

Greek food brand Gaea appoints first UK PR agency

Daniel Farey-Jones, PRWeek UK February 26, 2013

Greek food company Gaea has appointed Three Sixty Degrees PR as its first UK public relations agency.

Danone picks MSLGroup to lead work on yogurt launch

John Owens, PRWeek UK February 04, 2013

Danone has appointed MSLGroup as it launches a new yogurt and seeks to promote it as a healthy option.

Playtex taps Lippe Taylor for feminine care comms

Lindsay Stein January 22, 2013

NEW YORK: Energizer Personal Care's Playtex brand has selected Lippe Taylor as AOR for feminine care and products following an RFP. The agency began working on the account at the beginning of the year.

ICR XChange: Healthy living to pick up steam in 2013

Brittaney Kiefer January 17, 2013

MIAMI: The healthy living market will gain more momentum this year as consumers become increasingly concerned about genetically modified food, said executives during a panel discussion at the ICR XChange conference in Miami.

Viviscal campaign alleviates hair loss stigma

Tanya Lewis January 04, 2013

Hair growth supplements company Viviscal and CRT/tanaka drove hair health discussion last year to broaden awareness and use.

Health, wellness, and live young message a perfect fit for Evian

Janelle Hawthorne January 01, 2013

Evian partnered with Syndicate Media Group on the brand campaign Live Young to enhance its presence in health and wellness markets.

2013 food trends to be shaped by social, mobile lifestyles

Lindsay Stein December 20, 2012

SEATTLE: Social media and the mobile lifestyles of consumers will drive US food trends next year, according to MSLGroup.

GSK readies site to help smokers quit

Connie Cho December 01, 2012

GlaxoSmithKline will launch the Quit.com website, which was built to help smokers at different points in the quitting process.

CEO Q&A: Steve Hughes, Smart Balance

Brittaney Kiefer December 01, 2012

Smart Balance CEO Steve Hughes talks to Brittaney Kiefer about the natural food company's rebranding and the importance of authentic content

Hass Avocado Board taps CRT/tanaka as AOR

Lindsay Stein November 20, 2012

IRVINE, CA: The Hass Avocado Board has selected CRT/tanaka as its AOR after a competitive RFP to work on a strategic PR program.

Pepsi's Naked Juice picks Fleishman to replace Olson

Lindsay Stein November 08, 2012

PURCHASE, NY: PepsiCo juice and smoothie brand Naked Juice has selected Fleishman-Hillard as its PR agency partner following an RFP.

Popcorn, Indiana selects Formula as AOR

Lindsay Stein October 17, 2012

ENGLEWOOD, NJ: Whole grain snack company Popcorn, Indiana has named Formula PR its AOR following a competitive RFP.

Schwan's selects M Booth for consumer brands

Lindsay Stein October 15, 2012

MARSHALL, MN: The Schwan Food Company has expanded M Booth's scope of work to include PR responsibilities for five consumer brands following an informal review.

360 PR selected for Kretschmer campaign

Lindsay Stein October 10, 2012

BOSTON: Health food manufacturer Sun Country Foods has selected 360 Public Relations to launch a campaign for its Kretschmer Wheat Germ brand.

Beverage industry fights back with Calories Count

Lindsay Stein October 09, 2012

After facing increasing pressure to help fight obesity by lowering or eliminating sugar in its drinks, beverage companies are fighting back with a campaign to prove their allegiance to healthy lifestyle choices.

Her Campus, U by Kotex join up for fashion initiative

Lindsay Stein September 26, 2012

BOSTON: Her Campus, an online community for female college students, has teamed up with Kimberly-Clark's new U by Kotex brand to launch College Fashion Week 2012.

W2O, LiquidGrids create strategic alliance

Lindsay Stein September 21, 2012

SAN FRANCISCO: W2O, a global network of marketing, communications, and research and development firms, has formed a partnership with social media health analytics company LiquidGrids.

US Fund for UNICEF promotes Benenson

Lindsay Stein September 17, 2012

NEW YORK: The US Fund for the United Nations Children's Fund (UNICEF) has promoted Lisa Benenson to SVP of marketing and communications.

Wyman's of Maine looks for marcomms agency

Brittaney Kiefer September 10, 2012

PORTLAND, ME: Blueberry grower and frozen fruit supplier Wyman's of Maine is conducting a search for a marketing agency partner.

Genentech aids fight against metastatic breast cancer

Lindsay Stein August 24, 2012

SAN FRANCISCO: Genentech will launch a video wall in October to support people living with metastatic breast cancer, an advanced form of the disease with no cure.