Health And Wellness

Nutrisystem picks Impression Partners as AOR

February 06, 2012

HORSHAM, PA: Weight-loss products and services company Nutrisystem has named recently launched firm Impression Partners its PR AOR after an agency review.
 

Atkins taps MWW as AOR

January 31, 2012

DENVER: Weight-loss company Atkins Nutritionals has selected MWW Group as its AOR to re-educate consumers about its low-carbohydrate food program.
 

Deen's PR rep leaves the chef to fry on her own

January 25, 2012

Nancy Assuncao, the publicist and marketing director for celebrity chef Paula Deen for the last six years, has resigned after Deen endorsed a diabetes drug.
 

Wholly Guacamole drives nutritional messaging

January 13, 2012

Texas-based Wholly Guacamole took its 255-foot "GuacMobile" on a "Check Your Choice" tour in September to increase brand awareness and drive wellness and nutrition messaging in elementary schools.
 

Heart Institute goes mobile for 2012 Fashion Week

December 07, 2011

WASHINGTON: The National Heart, Lung, and Blood Institute (NHLBI) will integrate mobile marketing into the 10th anniversary edition of "The Heart Truth" campaign.
 

Robitussin eases consumer confusion with 'Simple Acts'

December 01, 2011

Pfizer's Robitussin brand is engaging consumers this winter with "100,000 Simple Acts of Relief," a 100-day campaign to uncomplicate cold and flu season.
 

Sammons joins GCI Health to lead patient advocacy

November 15, 2011

ATLANTA: GCI Health has hired Kim Sammons as SVP and deputy director of the agency's Atlanta office, focusing on patient advocacy efforts.
 

Consumers aware of MyPlate guidelines: M Booth survey

November 11, 2011

NEW YORK: Nearly half of American consumers are aware of the US Department of Agriculture MyPlate dietary guidelines, according to a survey from M Booth's Better4You practice.
 

Barilla expands nutrition efforts to the US

October 27, 2011

PARMA, ITALY: Italian food company Barilla has expanded its Barilla Center for Food & Nutrition (BCFN) efforts to include the US.
 

Michelle Obama commends Walgreens

October 26, 2011

More than 23 million people in the US, 6.5 million of which are children, live in "food deserts," or parts of the country that have little to no access to stores with fresh produce. Today, first lady Michelle Obama spoke about the importance of improving these statistics.
 

Pinellas County launches integrated health campaign

October 19, 2011

ST. PETERSBURG, FL: The Pinellas County Health Department in Florida kicked off its first wide-scale wellness initiative on Tuesday to promote healthy habits to its residents.
 

EmpowHER aligns with AZ Bioindustry

October 11, 2011

SCOTTSDALE, AZ: Women's social health company EmpowHER Media will partner with the Arizona Bioindustry Association.
 

Journalist Q&A: Alanna Stang, Whole Living

October 01, 2011

Alanna Stang, editor-in-chief of Whole Living, speaks to Danielle Drolet about the 2010 rebranding, the influence of Martha Stewart, and finding the right print-online balance.
 

M Booth adds Zuckerbrot to Better4You practice

September 22, 2011

NEW YORK: Dietician Tanya Zuckerbrot has joined M Booth's Better4You advisory board as its first director of nutrition.
 

Birds Eye inspires consumers to eat vegetables

September 20, 2011

MOUNTAIN LAKES, NJ: Birds Eye is trying to get more Americans to eat vegetables with its integrated Discover the Wonder of Vegetables campaign.
 

Lysol uses social media in School Attendance Challenge

September 16, 2011

PARSIPPANY, NJ: Lysol launched its second annual Blue Ribbon School Attendance Challenge, engaging parents, teachers, and children through various platforms, especially social media.
 

Zumba picks MWW to push into consumer markets

July 21, 2011

NEW YORK: MWW Group has been hired as AOR for Zumba Fitness, a company that in the last 10 years has expanded from a dance-fitness program into the consumer space, with licensed apparel, games, and more.
 

H&K adds Snoring Center account

June 20, 2011

NEW YORK: The Snoring Center, a provider of office-based treatment for snoring and sleep apnea, has selected Hill & Knowlton to handle its PR as AOR.
 

InVentiv Health subsidiary spins off sister agency

May 10, 2011

NEW YORK: Chamberlain Communications Group, an inVentiv Health company, launched a new health and wellness-focused agency called SharedVoice Public Relations.
 

Life'sDHA unveils a 'beautiful' effort

Matthew McGevna May 01, 2011

The organic DHA supplement company life'sDHA released its National Index of Brain Health.
 

University of Colorado's School of Medicine teams up with Weber

April 06, 2011

DENVER, CO: Weber Shandwick was appointed to provide integrated communications support for the University of Colorado Anschutz Medical Campus, as well as the launch of its new Health and Wellness Center.
 

Pfizer hires Linda Dyson, expands global nutrition comms role

April 04, 2011

MADISON, NJ: Pfizer hired Linda Dyson as director of global commercial communications for Pfizer Nutrition, effective in March.
 

Performance Bicycle invests in PR and social with Formula hire

April 04, 2011

CHAPEL HILL, NC: Performance Bicycle hired Formula as its AOR with plans to cycle into the national and social media scene with aggressive growth.
 

Hyundai Hope on Wheels chooses Ruder Finn in multimillion-dollar bid

March 29, 2011

LOS ANGELES: Hyundai Hope on Wheels, a nonprofit the automaker's dealers manage in an effort to award local grants to fight childhood cancer, hired Ruder Finn for a three-year bid with a budget totaling over a million dollars.
 

Reckitt Benckiser partners with Porter Novelli for brand awareness campaign

March 29, 2011

PARSIPPANY, N.J.: Consumer products company Reckitt Benckiser (RB) has launched a multi-country, multimillion dollar campaign to raise awareness of its corporate name among recent graduates.
 

GolinHarris to lead Rotary's "End Polio Now" campaign

March 28, 2011

LOS ANGELES: Rotary International appointed GolinHarris to handle its national media relations for numerous outreach efforts, including "End Polio Now," a campaign to put an end to polio worldwide.
 

Advocacy group taps Interlex to combat sugary drink consumption

March 22, 2011

SAN ANTONIO, TX: Washington, DC-based Center for Science in the Public Interest has appointed Interlex to create media campaigns focused on reducing the consumption of sugary drinks, and increase awareness of its negative impact on obesity, diabetes, and other health problems.
 

AstraZeneca launches healthy foods video program

March 09, 2011

WILMINGTON, DE: AstraZeneca, maker of cholesterol-lowering drug Crestor, is partnering with Food University to educate adult Americans about the role of diet in cholesterol management.
 

Revive hires two, opens new office

March 09, 2011

NASHVILLE: Revive PR opened its second office in Nashville and hired Kriste Goad to lead the new office.
 

FDA advisory panel weighs genetic tests

March 09, 2011

A FDA advisory panel is addressing the risks and benefits of direct-to-consumer genetic tests, which are sold directly to consumers who can learn about potential health risks via the Web or by mail, this week.
 
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