Health And Wellness

Online sweepstakes pumps up omega-3 product line

May 18, 2012

Walgreens began selling one of Coromega's omega-3 products nationwide.
 

Rodale picks Catalyst to promote Nissan program

May 11, 2012

EMMAUS, PA: Rodale, the publisher of magazines such as 'Men's Health,' has chosen Catalyst Public Relations to lead communications for its annual marketing program conducted with Nissan.
 

Lipitor marketing reaches the end of the road

May 11, 2012

Pfizer is giving up the ghost when it comes to promoting cholesterol drug Lipitor in the US. The patent on the drug expired November 30 of last year.
 

Reeve Foundation hires Coyne as AOR

May 09, 2012

SHORT HILLS, NJ: The Christopher & Dana Reeve Foundation, a nonprofit spinal cord injury research organization, has selected Coyne PR as its AOR.
 

Video: David Zucker, Vitacost

April 13, 2012

PRWeek's Lindsay Stein speaks with David Zucker, CMO of Vitacost, about the company's repositioning and Pinterest initiatives.
 

Stanley Steemer names Coyne first PR AOR

April 12, 2012

DUBLIN, OH: Cleaning services company Stanley Steemer has named Coyne PR its first PR AOR after an RFP involving four agencies.
 

Online physician review retains MWW

April 10, 2012

NEW YORK: Vitals, an online physician review, has retained MWW Group.
 

Shift, Zeo promote a good night's sleep

April 06, 2012

Zeo launched its bedside sleep monitoring device and began educating consumers about "sleep wellness."
 

Mediterranean Snacks taps The S3 Agency

April 04, 2012

BOONTON, NJ: The Mediterranean Snack Food Company has selected The S3 Agency as its PR AOR.
 

Beautiful Minds spurs people to think about DSM products

April 01, 2012

DSM Nutritional Products makes life'sDHA, an omega-3 ingredient brand that goes into products such as infant formulas and supplements.
 

Defining PR by changing the world one body at a time

Doug Spong, Carmichael Lynch Spong March 16, 2012

You've heard it said, "If you don't have your health, you don't have anything."
 

NYC agencies plan Hepatitis C prevention initiative

March 15, 2012

NEW YORK: The Fund for Public Health in New York and the New York City Department of Health & Mental Hygiene are planning a multilingual awareness campaign to promote Hepatitis C virus prevention.
 

Edelman promotes White to global health chair

March 06, 2012

NEW YORK: Edelman has promoted Kym White to global chair of its health practice. White, who previously served as global vice chair for health at the agency, will succeed Nancy Turett, who founded its global health practice.
 

'National Geographic Kids' gets a boost from record-breaking event

March 01, 2012

National Geographic Kids sought to create an event to raise its profile nationally.
 

Ophthalmologists sharpen focus on dangers of decorative lenses

March 01, 2012

Non-prescription contact lenses are popular, particularly around Halloween, but selling lenses without a prescription is illegal and can damage the wearer's eyes.
 

Weight Watchers gains new audience with latest efforts

March 01, 2012

With its two-tiered winter campaign, Weight Watchers has connected with a new demographic and current consumers.
 

Phonak taps Ketchum as US AOR after review

February 29, 2012

WARRENVILLE, IL: Hearing technology manufacturer Phonak has selected Ketchum as its PR AOR in the US following a review.
 

Unilever's Axe targets women for new product line

February 28, 2012

ENGLEWOOD CLIFFS, NJ: Unilever personal care brand Axe has boosted its interaction with women after launching a line of products targeting them.
 

FootSmart taps Trevelino/Keller as first AOR

February 27, 2012

ATLANTA: Foot health-product retailer FootSmart has selected Trevelino/Keller as its first PR AOR.
 

Nutrisystem picks Impression Partners as AOR

February 06, 2012

HORSHAM, PA: Weight-loss products and services company Nutrisystem has named recently launched firm Impression Partners its PR AOR after an agency review.
 

Atkins taps MWW as AOR

January 31, 2012

DENVER: Weight-loss company Atkins Nutritionals has selected MWW Group as its AOR to re-educate consumers about its low-carbohydrate food program.
 

Deen's PR rep leaves the chef to fry on her own

January 25, 2012

Nancy Assuncao, the publicist and marketing director for celebrity chef Paula Deen for the last six years, has resigned after Deen endorsed a diabetes drug.
 

Wholly Guacamole drives nutritional messaging

January 13, 2012

Texas-based Wholly Guacamole took its 255-foot "GuacMobile" on a "Check Your Choice" tour in September to increase brand awareness and drive wellness and nutrition messaging in elementary schools.
 

Heart Institute goes mobile for 2012 Fashion Week

December 07, 2011

WASHINGTON: The National Heart, Lung, and Blood Institute (NHLBI) will integrate mobile marketing into the 10th anniversary edition of "The Heart Truth" campaign.
 

Robitussin eases consumer confusion with 'Simple Acts'

December 01, 2011

Pfizer's Robitussin brand is engaging consumers this winter with "100,000 Simple Acts of Relief," a 100-day campaign to uncomplicate cold and flu season.
 

Sammons joins GCI Health to lead patient advocacy

November 15, 2011

ATLANTA: GCI Health has hired Kim Sammons as SVP and deputy director of the agency's Atlanta office, focusing on patient advocacy efforts.
 

Consumers aware of MyPlate guidelines: M Booth survey

November 11, 2011

NEW YORK: Nearly half of American consumers are aware of the US Department of Agriculture MyPlate dietary guidelines, according to a survey from M Booth's Better4You practice.
 

Barilla expands nutrition efforts to the US

October 27, 2011

PARMA, ITALY: Italian food company Barilla has expanded its Barilla Center for Food & Nutrition (BCFN) efforts to include the US.
 

Michelle Obama commends Walgreens

October 26, 2011

More than 23 million people in the US, 6.5 million of which are children, live in "food deserts," or parts of the country that have little to no access to stores with fresh produce. Today, first lady Michelle Obama spoke about the importance of improving these statistics.
 

Pinellas County launches integrated health campaign

October 19, 2011

ST. PETERSBURG, FL: The Pinellas County Health Department in Florida kicked off its first wide-scale wellness initiative on Tuesday to promote healthy habits to its residents.
 
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