Häagen-Daz partnered with social networking site Experience Project to further expand its work saving the
honeybees. Experience Project is a social network where users can share life experiences, and connect with others who share their same passions. Häagen-Daz is planning to use the site to connect with those concerned with honeybees and introduced "
Help the Honey Bee" campaign, running from July 21 to September 21.
PRWeek sister publication
DMNews reports:
The "Help The Honey Bee" campaign, which runs through August, is a new social networking effort that is being used to reach consumers that care about honey bees and connect them with the Häagen-Dazs brand and to educate Häagen-Dazs fans about the dying honey bee populations. To do so, the brand teamed up with ExperienceProject.com (EP) an online social destination centered around social issues. EP already has a group of users concerned about honeybees and this effort targets these consumers.