Guest Column Articles

A shoe in the door for the cobbler's child

Dan Orsborn, Orsborn Partners January 27, 2012

Most successful agencies are great at communicating on behalf of their clients.
 

The importance of a healthy agency partnership

Eileen Sheil, Cleveland Clinic January 20, 2012

If you're lucky enough to be in a position to hire extra outside help for your efforts to enhance your reputation and accomplish important business objectives, be sure you're well prepared and know what you need.
 

How do you define 'great' PR leadership?

Bruce Berger, University of Alabama January 13, 2012

PRSay recently predicted 12 trends that will change the industry in 2012. Lodged in the list of digital media predictions was this: the need for "great industry leadership."
 

How PR pros can make Wikipedia better

Tom Biro, Allison & Partners January 06, 2012

Earlier this week, Phil Gomes of Edelman took to his blog with an "open letter" to Jimmy Wales regarding how communicators and those involved with the development and editing of Wikipedia need to get along.
 

Trust is a commodity businesses must value

Roger Bolton, Arthur W. Page Society January 01, 2012

The Occupy Wall Street protests have given voice to a sense of unfairness that is widely shared, according to public opinion.
 

It's starting to look a lot like 1992

Mark McKinnon December 29, 2011

In 1992, the heavyweights of the Democratic Party chose not to run, largely because early on when candidates were making decisions, President George H.W. Bush had very strong approval ratings as a result of the Gulf War.
 

Only a straight-flush will knock off Romney

Nick Ragone December 29, 2011

This has been one of the most interesting and unusual primary seasons in recent memory.
 

Companies that listen are new harbinger for success

Bob Feldman, PulsePoint Group December 29, 2011

The new year will bring a growing realization among corporate executives everywhere that the underlying catalyst behind Occupy Wall Street, the Arab Spring, and other forms of protest will actually begin to impact the private sector.
 

Train wreck politics

Robert Mathias December 29, 2011

The never disappointing, always entertaining and sometimes enthralling reality show known as the Republican presidential primary will soon lose its train wreck persona and return to a more traditional campaign where the American voter will finally be able to compare and contrast the views, policies, and personality of the Republican nominee with those of President Obama.
 

Think before you link to avoid violating copyright law

Michael Lasky, Davis & Gilbert December 22, 2011

Often, the fastest way to communicate information digitally is to "link" to it. However, making a digital copy of copyrighted material and forwarding it by email can be a violation of copyright laws. So where does lawful linking end and unlawful copyright infringement begin?