At the beginning of a new year, we often reflect on trends or issues in the previous year, even as we look ahead.

In the entertainment industry, the word "creativity" is typically associated with the end product: what gets onto the screen. At DreamWorks Animation, however, the off-screen efforts of marketers are also expected to rise to the challenge of embedding creative, risk-taking "big ideas" into each and every aspect of our promotional efforts.

In every company I've ever worked for, there was at least one sociopath in a senior management role.

Back in 1998, I was regularly taking part in discussions on Yahoo! Finance message boards for stocks I was trading online.

Most companies are not paying out big bonuses this year, if they're paying anything at all.

The working relationship between a PR firm and a client is typically solidified by an agency-client agreement.

I've only run for elected office twice in my lifetime. The first was in 8th grade when I beat Marty Borenstien to become student council treasurer at the Epstein Hebrew Academy.

"Don't let what you cannot do interfere with what you can do." (RED) continues to build momentum on the basis of this insight from John Wooden, legendary UCLA basketball coach.

The dramatic patient story - from the face-transplant patient on a recent 'Oprah Winfrey Show' to the first child implanted with an artificial heart - is at the core of healthcare PR. But is this well-loved approach becoming jaded?

In the midst of the contentious healthcare debate raging on Capitol Hill, not to mention lingering decisions about the way forward in Afghanistan and the recent depressing news that the US domestic jobless rate passed the 10% mark, President Barack Obama will travel through Asia.