Guest Column Articles

PR is the secret to reducing NIMBY risk

Patrick Slevin, Hill+Knowlton Strategies March 23, 2012

NIMBY (Not In My Backyard) is a widely known, but vaguely understood political phenomenon that has advanced the agendas of environmentalists, advocacy interests, and activist citizen groups for decades.
 

Don't be that client nobody wants

Dan Orsborn, Orsborn Partners March 16, 2012

Get a roomful of PR agency executives together and what do you think they talk about? The pitfalls of pitching some potential clients. You should hope it's not about you.
 

Getting to the heart of healthcare reform

Eileen Sheil, Cleveland Clinic March 09, 2012

Healthcare in the US is in a period of unprecedented transformation. As such, communicators in the sector have to really step up their game to navigate a complex landscape.
 

A rewarding experience on many different levels

Bruce Berger, University of Alabama March 02, 2012

Being part of the PRWeek Awards process is valuable for me and my university.
 

Your global reputation depends on local impact

John Patterson, Reputation Institute March 01, 2012

Global reputation management across borders is where local reputation management was in the 1990s.
 

Focus on audience and goals, not digital tactics

Tom Biro, Allison & Partners February 24, 2012

An agency needs to understand how to employ digital as part of a great PR strategy and truly grasp how it fits in.
 

Another impact of digital: more centralization

Bob Feldman, PulsePoint Group February 17, 2012

The impact of a world gone digital is having two big, new effects on the corporate communications function: it's becoming more centralized, even in the most decentralized companies, and content creation/syndication is entering a whole new sphere.
 

FDA offers healthcare industry guidance on unsolicited requests

Michael Lasky, Davis & Gilbert February 10, 2012

The FDA released its draft "Guidance for Industry on Responding to Unsolicited Requests for Off-Label Information About Prescription Drugs and Medical Devices."
 

Davos 2012: The great transformation

Mark Penn, Burson-Marsteller February 03, 2012

With record snowfall, spirited Occupiers, and thought leaders from across industries and around the globe congregating in Davos, Switzerland, this year's World Economic Forum was laser-focused on current worldwide crises at hand.
 

Countries must initiate a different conversation

Ido Aharoni February 01, 2012

Every brand has a DNA and every place has a personality.