Guest Column Articles

Train wreck politics

Robert Mathias December 29, 2011

The never disappointing, always entertaining and sometimes enthralling reality show known as the Republican presidential primary will soon lose its train wreck persona and return to a more traditional campaign where the American voter will finally be able to compare and contrast the views, policies, and personality of the Republican nominee with those of President Obama.
 

Think before you link to avoid violating copyright law

Michael Lasky, Davis & Gilbert December 22, 2011

Often, the fastest way to communicate information digitally is to "link" to it. However, making a digital copy of copyrighted material and forwarding it by email can be a violation of copyright laws. So where does lawful linking end and unlawful copyright infringement begin?
 

Iraq war changed the way conflict is communicated

Rob Tappan, The Tappan Group December 16, 2011

The war in Iraq has come to a close. After nine long years, we can breathe a collective sigh of relief that this chapter of conflict has finally come to a conclusion.
 

Supporting the pitch team will up your new business win rate

Dan Orsborn, Orsborn Partners December 09, 2011

The RFP comes in, and after a moment's celebration, panic sets in. In this challenging economic environment, every account team is stretched to the max with billable business.
 

Protecting your own reputation during external collaborations

Eileen Sheil, Cleveland Clinic December 02, 2011

Quite often, nonprofit hospitals are approached by outside companies to take part in joint news releases, educational videos, case studies, satellite tours, or a number of other promotional activities that can be mutually beneficial.
 

PR is now a stable force in a world of volatility

Sir Martin Sorrell December 01, 2011

Basically, the future of PR and public affairs is bright and different and better than at any time in the past.
 

Finding the spotlight in a flash mob of anxious job-seekers

Bruce Berger, University of Alabama November 18, 2011

Differentiation is the name of the game in a job market with too few jobs, according to Ron Culp, a long-time practitioner.
 

Reach business goals in 2012, not just digital metrics

Tom Biro, Allison & Partners November 11, 2011

Social media is so much more than how many "likes" you can score on Facebook. It's much more than your Klout score. It's also more than how much "voice" your brand has within the digital space.
 

Get beyond the tasks at hand when making your next hire

Bob Feldman, PulsePoint Group November 04, 2011

Not too long ago, I asked the CEO of a major business if she thought creativity was an important part of the skill set required of a successful communications professional. Absolutely, she said.
 

First ladies can shine as champions of change

Sally McDonough, George W. Bush Institute November 01, 2011

World leaders convened at the United Nations headquarters in New York City for the 2011 High-Level Meeting on Prevention and Control of Non-Communicable Diseases.