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Guest Column Articles

Complying with healthcare reform

Michael Lasky, Davis & Gilbert May 17, 2013

Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.

Diversity that fits: lessons from the C-suite

Latraviette Smith May 10, 2013

It's most encouraging when the executives perceived to be "running the business" embrace the challenges of diversity and inclusion.

'Traditional' rules still apply

Sam Singer, Singer Associates May 03, 2013

The lessons of "get it first, but get it right," and the journalistic tradition of clear, concise, and correct have never been more important to the public affairs profession.

In a real emergency, one size can't fit all

Eileen Sheil, Cleveland Clinic April 26, 2013

In incidents such as the Boston Marathon tragedy, the PR pros involved struggle with the balance between privacy and reaching out to the public, media, or other sources to get help. Weighing the risks and benefits is essential to achieve the best possible outcome.

How branded content can help reach consumers

Tracy Stokes, Forrester Research April 25, 2013

In the age of the consumer, marketers are struggling to capture the hearts and minds of customers.

What social media should do for you

Tom Biro, Allison+Partners April 19, 2013

Some thoughts on how we should be viewing and using social media in the amazing box of tools to which we, as PR pros, have access.

Big data: a big deal for PR students

Bruce Berger, University of Alabama April 12, 2013

The future is here and it's big data. It's clearly imperative upon PR students and their educators to analyze this evolving topic thoroughly.

The government is watching social media policies - Part II

Bob Feldman, PulsePoint Group April 05, 2013

It is crucial for companies to establish social media guidelines to limit the potential for damage and save staffers from the consequences of their own bad judgment.

Campaign basics remain the same on foreign soil

Ryan Gawn, Stratagem International April 01, 2013

As borders become more porous, identities more mingled, and ideas more diffuse, organizations find themselves communicating with audiences in new regions that are often politically complex, volatile, and at varying stages of development.