Digital and social media practices in most companies have reached a level of maturity that go well beyond experimentation.

Social media offers potentially lucrative opportunities for PR agencies.

The pitch team has been working madly for weeks on a major RFP that could, should you win it, make the difference between a good and a great year for your agency.

Social media can give PR pros a great advantage and allow them to broaden a company's message.

Jim Bakken, a 2001 graduate of our PR program, spoke last week in my management class. He confirmed some things the students already know about landing a job, but he surprised students when he shared some rather old-fashioned ideas for advancing quickly on that first job.

Throughout my career, I've had the privilege of being able to work on quite a bit of b-to-c marketing, a solid amount of b-to-b, and a bit of "in-between."

There is little question that because of online direct-to-customer communication, the shrinking number of paid journalists, and the exponential increase in the number of news and information outlets, there is a dramatic need and hunger for worthwhile editorial content.

While fear definitely sells headlines, fear headlines in the world of climate do not make change happen.

Companies, including many PR firms, think they are not required to pay overtime to employees who have college degrees and who receive annual salaries. Think again.

NIMBY (Not In My Backyard) is a widely known, but vaguely understood political phenomenon that has advanced the agendas of environmentalists, advocacy interests, and activist citizen groups for decades.